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Fiat GIF-based ads make our heads spin

Take a good, long look at the image above. Don't worry, it's completely real; you're not hallucinating. Would you believe that's an actual screencap from an actual ad commissioned by Fiat that's airing on actual television? Believe it.
The commercials started as a series of animated GIFs from The Richards Group for Fiat's Tumblr page, according to Adweek. Chrysler's Chief Marketing Officer reportedly liked them enough that he had them cut into ads for TV. The result is a combination of Internet meme heaven that includes the above horse mask and "Deal with it," animation, experimental filmmaking, cats, a person in a bunny suit twerking on a Fiat 500 and more general bizarreness.
Whatever your opinion on them, you have to admit that the advertising is certainly attention grabbing. Imagine looking up at the TV form your tablet to catch a glimpse of this weirdness. If you don't like them, Fiat is even giving people the chance to do a better job. Its Tumblr is open to submissions of new GIFs, which could lead to some very inappropriate and potentially hilarious results given the way that the Internet often works.

Chrysler withdraws from UK market

Ford factors big in the British market, as does GM's Vauxhall brand. But one automaker that will be missing from the UK from here on out will be Chrysler, as the latest reports coming in from the British Isles indicate that the American brand is closing up shop. For the past few years, Chrysler has been selling a combination of its own models as well as rebadged Lancias to British customers, but has been having a tough time making a go of it. After just a few short years of lackluster sales, Chrysler UK ceased selling the Delta, and according to Auto Express, is now withdrawing the 300C and Grand Voyager as well. That leaves just the Ypsilon, which will reportedly continue on an on-demand basis if customers ask for it, but even that will end by 2017. The withdrawal of the Chrysler brand from the British market mirrors that of Lancia, under whose name the same models are sold in continental Europe but which is now being confined strictly to Italy, where it will similarly continue to sell the Ypsilon. Of course that doesn't mean that FCA is withdrawing from the British market altogether. The Fiat, Abarth, Alfa Romeo and Jeep brands will continue being offered in the UK, as will Maserati and Ferrari. Just don't expect to see many wing-badged Chryslers on the high street anymore – not that you would have until now. Last year the Chrysler brand reportedly sold fewer than 2,000 units in the UK, compared to the 10,000+ examples of just the Fiat 500 it moves there every month. Related Video: Featured Gallery 2012 Chrysler Ypsilon News Source: Auto ExpressImage Credit: Chrysler Chrysler Lancia chrysler ypsilon

Hundreds of Detroit residents line up to ride in autonomous cars

DETROIT — Members of the public got the chance Friday to take a free ride in a self-driving vehicle as part of an effort to clear up confusion about the technology. Hundreds signed up for the 6-minute journey that led riders through a course set up inside a Detroit convention center. Mary Van Der Maas heard about the opportunity on the radio and decided to give it a shot. The 73-year-old retiree from Grosse Pointe, Michigan, hopped into an autonomous Chrysler Pacifica Hybrid minivan, and off she went. "I think that it's just ignorance that keeps us from wanting to do this. And once you experience it, it's marvelous," she said afterward. Daniel Schroeder, 17, said he "thought it was interesting how the car knew its route." "And then it could identify things in the road," said the high school junior from Troy, Michigan, who spent one of the days of his spring break at the demo inside Cobo Hall downtown. Rep. Debbie Dingell also rode in the driverless Pacifica, asking more than a few questions of organizers along the way. "Public confidence in autonomous vehicles has decreased, not increased, over the last year for a variety of reasons," the Democratic congresswoman said. "And people need to get to know it. They need to be hands-on. They need to see that it works." Dingell said she had asked her husband, the late John Dingell, the longest-serving member of Congress in the institution's history, to serve as an advocate for driverless cars, citing the technology's potential to benefit older Americans. "He just quite frankly didn't trust it," Debbie Dingell said. Technological hurdles and apprehension have limited attempts to deploy fully autonomous vehicles on public roadways. Uber pulled its self-driving cars out of Arizona last year after one of the ride-hailing service's autonomous cars struck and killed a woman as she crossed the street. Mary Moore of SAE International, an association of mobility engineers, said the idea behind the Detroit event is to "use the facts, use what's on the market today to explain what the capabilities are today and then also give a glimpse into what can happen in the future." The event was sponsored by SAE International as well as Partners for Automated Vehicle Education, a coalition of industry, nonprofit and academic institutions whose goal is to inform and educate the public and policymakers about automated vehicles. It runs through Sunday and is free to attend.