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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Fiat Chrysler and Renault pursue $35-billion merger to combat car industry upheaval

MILAN/PARIS — Fiat Chrysler pitched a finely balanced merger of equals to Renault on Monday to tackle the costs of far-reaching technological and regulatory changes by creating the world's third-biggest automaker. If it goes ahead, the $35 billion-plus tie-up would alter the landscape for rivals including General Motors and Peugeot maker PSA Group, which recently held inconclusive talks with Fiat Chrysler (FCA), and could spur more deals. Renault said it was studying the proposal from Italian-American FCA with interest, and considered it friendly. Shares in both companies jumped more than 10 percent as investors welcomed the prospect of an enlarged business capable of producing more than 8.7 million vehicles a year and aiming for 5 billion euros ($5.6 billion) in annual savings. It would rank third in the global auto industry behind Japan's Toyota and Germany's Volkswagen. But analysts also warned of big complications, including Renault's existing alliance with Nissan, the French state's role as Renault's largest shareholder and potential opposition from politicians and workers to any cutbacks. "The market will be careful with these synergy numbers as much has been promised before and there isn't a single merger of equals that has ever succeeded in autos," Evercore ISI analyst Arndt Ellinghorst said. With these sensitivities in mind, FCA proposed an all-share merger under a listed Dutch holding company. After a 2.5 billion euro dividend for existing FCA shareholders - giving a big upfront boost to the Agnelli family that controls 29% of FCA - investors in each firm would hold half of the new entity. The merged group would be chaired by Agnelli family scion John Elkann, sources familiar with the talks told Reuters, while Renault chairman Jean-Dominique Senard would likely become CEO. Italian Deputy Prime Minister Matteo Salvini said the proposed merger could be good news for Italy if it helped FCA to grow, but it was crucial to preserve jobs. He did not comment on the French government's 15% stake in Renault, but an influential lawmaker from the ruling League party said Rome may seek a stake in the combined group to balance France's holding. A deal could also have profound repercussions for Renault's 20-year-old alliance with Nissan, already weakened by the crisis surrounding the arrest and ouster of former chairman Carlos Ghosn late last year. The Japanese carmaker has yet to comment on FCA's proposal.

2018 Chrysler Pacifica Hybrid Long-Term Update | Nokian winter tires in a winter wonderland

Winter is technically over now, but the cold and snow are maintaining their grip here in Michigan. While much of the country is bouncing right along into a warm spring, we're happy to still be wearing our Nokian Hakkapeliitta winter tires on our long-term Chrysler Pacifica Hybrid. You can't count out another massive blizzard even into late April here. That said, we're hoping the worst is over, so it's time to take stock of how the winter tires performed on the front-wheel-drive minivan. Nokian produced the first winter tire ever in 1934, so one could say that they've had awhile to figure this out. The tire model we were provided for our van is the Hakkapeliitta R3 SUV. The Pacifica is obviously no SUV, but at almost 5,000 pounds it's perfect for this flavor of tire. Nokian says they're designed for high performance SUVs and are made with Aramid sidewalls to resist punctures or cuts. Chrysler fits the Pacifica Hybrid with all-season tires from the factory, but we were determined to make it a proper seven passenger sleigh. We got a fair amount of snow this year in Michigan, but I encountered the worst conditions on a road trip to Buffalo, N.Y. I was actually sort of hoping a lake-effect blizzard might present itself as a challenge, and my snow prayers were answered with authority. Inches of snow don't usually pile up on highways here easily with the amount of plows and salt typically employed, but it did in this storm. The Pacifica hardly flinched from the deep tracks of powder on the road. Near-whiteout conditions forced slow driving, but the Pacifica never felt like it was going to slip and slide out of its lane as I tracked around highway bends with increasing speed. Braking was impressive, as the tires managed to find grip in the snow that all-season tires just can't match. Thankfully, I never needed 100 percent lock in any emergency situations, but I tried it out in some empty parking lots to see how well it does at hauling everything to a stop. The Nokians performed admirably here, too. With ABS firing away, the winter rubber finds grip in places all-seasons would just slide on by. Starting wasn't much of an issue, either. We tested the tires in anything from dustings to snow that was about six inches deep and largely untouched by other vehicles. The front tires would scrabble for grip initially with greater throttle inputs in the deep stuff, but they'd hook and pull the van forward with authority after a quick second.