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Mopar boss promoted at FCA, still runs Mopar

Fiat Chrysler Automobiles is appointing Pietro Gorlier as its new chief operating officer for components. The change in title is effective June 30 and means that he reports directly to Sergio Marchionne. He already runs Mopar globally. Gorlier is replacing Eugenio Razelli, who is leaving the automaker. Even with the new position, Gorlier continues to be the boss at Mopar and retains his seat on FCA's global executive council, which is the company's top decision-making group. This is essentially one more step up the ladder for the Turin-born executive. Gorlier became CEO of Mopar service, parts, and customer care for FCA US in 2009 and took over that role worldwide in 2011. FCA announces new appointment Fiat Chrysler Automobiles N.V. (NYSE: FCAU / MI: FCA) announced today that effective June 30, 2015, Pietro Gorlier is appointed Chief Operating Officer Components reporting directly to the Chief Executive Officer Sergio Marchionne. Mr. Gorlier will also retain his current responsibilities as Head of Parts & Service (MOPAR) and member of the Group Executive Council. Mr. Gorlier will succeed Eugenio Razelli, who elected to leave the Group after several years of dedicated service. "We extend our sincere appreciation to Eugenio for his leadership and contribution to the organization" said Sergio Marchionne. Pietro Gorlier is Head of Parts & Service (MOPAR) and a member of the Group Executive Council (GEC) since September 1, 2011. He joined the Group in 1989 in Iveco and held various positions in Logistics, After Sales, and Customer Care before joining the automobile business in 2006 in Network Development. He holds a Master of Economics from the University of Turin. London, 18 May 2015 Related Video: News Source: FCA Hirings/Firings/Layoffs Chrysler Fiat FCA fiat chrysler automobiles fca us

The Plymouth Prowler was so cool you could get a Prowler-shaped trailer for it

Like many car enthusiasts, we at Autoblog have a tendency to spend our free time browsing online car listings for unusual vehicles. One of our editors' latest finds is this 1997 Plymouth Prowler with less than 300 miles on the clock. And as we looked at it and discussed it in our work chat room, we were reminded just how cool the Prowler was. It was one of the rare automobiles to go from concept to reality almost unchanged. It was even more remarkable Chrysler pulled it off considering its open wheels, aluminum chassis and dramatic body work. The 1997 model year was the very first for the Prowler, and it was only offered in the metallic purple that the show car wore. That show car made its debut in Detroit in 1993. You can see it in the photo above. Besides some tweaked bumpers and reworked headlights, they're hard to tell apart. The Prowler, inspired by hot rods like custom 1932 Fords, helped kick off the retro craze of the late 1990s and early 2000s, leading to Chrysler's own PT Cruiser and other vehicles such as the VW New Beetle, BMW-built Mini Cooper and Ford Thunderbird. The production car boasted some impressive technology, but it also had a number of drawbacks. It featured an aluminum chassis, and it had a rear-mounted transmission connected to the engine via a torque tube similar to the contemporary C5 Corvette. On the flip side, this hot rod-inspired roadster ended up with a 3.5-liter V6 making 214 horsepower, rather than a rumbly V8. This was because there wasn't room in the narrow nose for a V8. It was also saddled with a four-speed automatic, the only available transmission. The interior, while having cool hot rod touches like the body-color instrument panel, AutoMeter tachometer on the steering column and stylish hoops on the seats, was plasticky and sourced heavily from the Chrysler parts bin. These were issues on a car that cost the equivalent of nearly $60,000 in today's money. Chrysler did make efforts to improve the Prowler over time. The most significant improvement was the introduction of a high-output V6 for 1999 making 253 horsepower, which actually resulted in acceleration appropriate for a performance car at the time. Then again, it still had that four-speed automatic. Plymouth also offered the car in a variety of colors and some special editions with two-tone paint. The one sad thing about the Prowler is that Chrysler recognized some of the shortcomings of the car, and it even built a show car that fixed the issues.

Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.