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Chrysler Airflow EV concept teased with new nose ahead of NY Auto Show

Chrysler is once again teasing its battery-electric Airflow concept. The company has issued a new image ahead of its official debut at the New York Auto Show later this week. The rendering, as well as language in the accompanying release, indicates that Chrysler may have redesigned the concept before a production version even hits the market. The latest image shows a long, thin light bar at the Airflow's nose, with acute angles just before the headlight to create a bit of a "lightning bolt" zig-zag. There's also a wide, U-shaped graphic below the bar, and a "grille" featuring a pattern of slits that surrounds the bar. Previous Airflow images from Chrysler — released as recently as January at CES — have shown a very different front end. There, a differently shaped bar was broken up by a stylized Chrysler logo, done up in an outline of the traditional wings. The ends of the bar extended to the edges of the headlights without any sharp angles. It also appeared to have a different grille texture above and below the bar. "Chrysler will unveil a new look for the brandÂ’s all-electric Chrysler Airflow Concept at the 2022 New York International Auto Show," the press release states. The same statement also refers to "a potential design path on the brandÂ’s journey to an all-electric future." The Airflow is the latest in a slew of luxury models promised by automakers trying to re-invent their brands by going electric. It is named after the revolutionary 1934 Airflow, the first automobile to employ aerodynamics in its design. Though not a commercial success, it is credited with forever changing automotive styling principles. Although EVs are no longer avant-garde, Chrysler seems to hope that the new Airflow will make as dramatic a change in the industry, or at least revive the brand.

Chrysler releases Born Maker ad campaign for 2015 200 [w/video]

"The 200 sets the benchmark, for us, on how we plan to develop cars going forward." - Marissa Hunter
Is the 2015 Chrysler 200 the most important new product for Fiat Chrysler Automobiles? While it is certainly debatable, we'd be strongly inclined to say "yes." As the first competent midsize sedan that Chrysler has released in the better part of two decades, the new 200 is absolutely crucial to achieving the brand's goal of becoming FCA's "mainstream" manufacturer.

FCA revises Renault merger offer in a bid to persuade French government

PARIS – Fiat Chrysler is discussing a Renault special dividend and stronger job guarantees in a bid to persuade the French government to back its proposed merger between the carmakers, sources close to the discussions said. The improved offer, if formalized and accepted, would also see the combined company's operations headquartered in France and the French state granted a seat on its board, two people with knowledge of the matter told Reuters on Sunday. FCA spokeswoman Shawn Morgan declined to comment. The French government, Renault's biggest shareholder with a 15 percent stake, also declined to comment. A Renault spokesman did not return calls and messages seeking comment. Italian-American FCA is engaged in intensive discussions with Renault and the French government over the $35 billion merger proposal it pitched last Monday to create the world's third-biggest carmaker. The concessions being discussed are not definitive and depend on other aspects of an emerging compromise deal, both sources cautioned. They nonetheless increase the chances that the merger plan will be approved by Renault's board, on which the French state has two seats. The board meets again on Tuesday. Some analysts and French industry leaders had voiced doubts about the 5 billion euros ($5.6 billion) in claimed cost and investment savings, and whether the proposal represents a fair deal for Renault shareholders. A Renault dividend would improve the valuation in their favor, balancing a 2.5 billion euro proposed dividend to FCA shareholders. The sources did not elaborate on the potential size of a Renault payout. The merger plan presented on Monday would see the two carmakers acquired by a listed Dutch holding company whose ownership would be split equally between current FCA and Renault shareholders, after special dividend payments. FCA had proposed locating the combined group's operational head office in a neutral city, most likely London, but has now indicated readiness to base it in the greater Paris area, meeting a key French government demand, both sources said. The French government is also likely to be granted a seat on the board to reflect its 7.5 percent stake in the merged company, the people said. Nissan, whose matching 15 percent stake in its French alliance partner will also be diluted to 7.5 percent of the new group, receives a board seat under the plan unveiled on May 27.