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Chrysler UConnect wins AOL Autos Technology of the Year Award

The first annual AOL Autos Technology of the Year Award has been won by Chrysler's upgraded UConnect system.
Over 35 entries were considered and narrowed down to six finalists in three categories: Connectivity, Telematics and Active Safety. The judges, which included editors from AOL Autos, Autoblog and Engadget, as well as a number of other auto and tech journalists and luminaries, chose UConnect over the MyFord Mobile app, Audi Connect with Google Maps, Cadillac CUE, Honda's LaneWatch technology and Nissan's Tire Pressure Alert and Refill System. Even readers who were polled on which technology should win chose UConnect.
AOL Autos Editor in Chief David Kiley remarked that Chrysler's UConnect deserved the first Technology of the Year Award not because of what it does, but for how UConnect performs every time it's used. Kiley went on to say UConnect works the way it's supposed to, fills a need and puts a smile on your face. By meeting those requirements, UConnect very much deserved AOL Auto's first Tech of the Year award.

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Fiat ups Chrysler stake by 3.3%, inches closer to full control

Fiat is one step closer to completing a merger with Chrysler after exercising an option to acquire an additional 3.3 percent of the Auburn Hills-based automaker today. Automotive News reports that Fiat now controls 68.49-percent of Chrysler, which is up almost 10 percent since we last heard news of this deal back in February when Fiat talking to various banks to raise more capital in order to complete the acquisition.
The article says that Fiat is still able to increase its stake in Chrysler up to 75 percent over the next 12 months, but it sounds like CEO Sergio Marchinonne would rather purchase the remaining shares from VEBA - the retiree benefits trust - sooner rather than later. Unfortunately, the two sides still seem far from an agreement on a fair price for the rest of Chrysler, as Fiat has them valued at $4.2 billion compared to the $10.3 billion estimate from the unions that currently own the remaining stake in Chrysler.