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Is Chrysler's 'America's Import' campaign outdated or offensive? [w/poll]

Chrysler launched its America's Import campaign with a splashy ad during the Super Bowl starring Bob Dylan and featuring a whole bunch of patriotic imagery that included Marilyn Monroe, James Dean, factory employees and, of course, the city of Detroit. Since then, the brand has followed the original spot with even more ads using the same tagline. Not everyone is pleased, it seems, including The Detroit Free Press auto critic Mark Phelan, who's fed up with the marketing. In an editorial for the newspaper, Phelan claims that it's insulting to the US auto industry and its workers.
"The phrase 'America's import,' with its suggestion that 'import' equals 'better,' feels terribly dated, a relic of the 1980s. It's the rhetorical equivalent of hanging a pastel-hued 'Miami Vice' poster on your office wall," writes Phelan in the piece. Also, since some of the brand's cars are made in Canada, the line isn't even entirely true, he claims. Phelan goes on to praise the company's earlier Imported from Detroit commercials for getting the right message across and showing pride in the city.
While "America's Import" might be the tagline for Chrysler's ads, it's not the whole message. Subsequent ads keep the hard-working, patriotic imagery from the original Super Bowl spot but put a bigger emphasis on the Chrysler 200 that the commercials are meant to sell.

Fiat-Chrysler CEO: Please Don't Buy The Fiat 500e

Fiat-Chrysler's CEO had a strange request for electric vehicle shoppers on Wednesday: don't buy the all-electric Fiat 500e. While CEO Sergio Marchionne was speaking at a conference in Washington, he told the crowd he's tired of Chrysler-Fiat losing money, The Detroit News reported. "I hope you don't buy it [the 500e] because every time I sell one it costs me $14,000," he said to the audience at the Brookings Institution. "I'm honest enough to tell you that." Marchionne said federal and state fuel efficiency mandates are forcing the automaker to build unprofitable cars, according to Reuters. A normal Fiat 500 starts at $16,195, and the 500e starts at $32,650, before federal and state tax credits. There are no sales data to indicate how the 500e is performing. Related Gallery The Best Hybrids For The Money View 12 Photos Green Chrysler Fiat Car Buying Electric fiat 500e

Stellantis teases mystery electric Chrysler concept

Today's Stellantis "EV Day" information dump was littered with hints and teasers, but one of the most mysterious is this Chrysler EV that was rolled out during the company's discussion of its new vehicle architecture strategy.  We know virtually nothing about the concept apart from the fact that it's clearly electrified (duh, EV Day) and appears to have a fairly production-friendly interior; there are even visible panel gaps on the dash and center console, which would be indicative of more than just a simple rendering based on a hypothetical future product. The screens on the dash and seatbacks would be generous for a mainstream product in today's market, but for a future premium EV? Looks the part.  Sitting somewhere between a four-door sedan and the "c" word, the silhouette gives us some Polestar 2 vibes. If it's to be built, we expect it will be marketed as more SUV than sedan, which would mean an all-wheel drive option is pretty much guaranteed. Stellantis hinted that it is based on its new STLA Large EV platform, which will offer battery capacities between 101 and 118 kWh and up to 500 miles of range.  We've reached out to Chrysler for more information, but we expect they won't have much for us until they're ready to make a formal announcement. Stay tuned.  Stellantis EV Day coverage: Dodge will launch the 'world's first electric muscle car' in 2024 Fully electric Ram 1500 will begin production in 2024 Jeep will have 4xe plug-in hybrid models across the lineup by 2025 Stellantis teases mystery electric Chrysler concept Stellantis previews 4 electric platforms: Here's how they'll be used Fiat says all Abarth models to be electric from 2024 Opel Manta E will be the electric revival of the classic German coupe Stellantis says its 2021 performance has been better than expected