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Does the future of Fiat-Chrysler include Dodge?

Wards Auto reports the future of Dodge is looking uncertain. Fiat has more or less laid out it's game plan for the next few years, and while the Chrysler, Fiat and Jeep lines are set to receive plenty of love, Dodge isn't so lucky. Fiat has already hobbled Dodge significantly by splitting off the brand's trucks into a separate Ram line.
Wards says that after the Avenger rides off into the sunset early next year, Fiat-Chrysler won't replace the model, leaving a gaping midsize hole in the Dodge lineup. The report also cites unnamed sources as saying that at least two other current Dodge products will move to the Chrysler line.
One of those could very well be the Grand Caravan. Chrysler has already made it clear that it plans to trim redundancy between its minivan offerings, but it has yet to clarify which other vehicle could sail under the Chrysler banner moving forward. Either way, such changes to the product line would theoretically leave Dodge with just four models.

Mopar's 80 years told through vintage ads

It's more than just car parts. Mopar started in 1937 an antifreeze brand, and 80 years later Fiat Chrysler's now-iconic aftermarket division is known for everything from muscle cars to smart phone apps. This is reflected in its advertisements over the years, which show off the brand's capabilities at different moments. Rediscovered from deep in Mopar's archives as it kicks off a year-long celebration of its history, the ads are snapshots of the former Chrysler Corp. and the mood of America at those times. A colorful, free-spirited 1972 ad hawks T-shirts. A plainer 1964 spot shows off Mopar's expansive portfolio with the tagline, "sorry, we ran out of space!" There were too many parts to show them all. Another 1960s ad explains Mopar's new wire and cable products in what was likely a magazine spread or multi-column newspaper entry. Going back farther, an ad from the 1940s touts radios through wind-in-your-hair exuberance, while a later placement shows a Ward Cleaver-type waxing his hardtop. Slightly more recently in 1989, Mopar used its muscle-car heritage to encourage restoration and customization just as nostalgia for that era was growing. "The Mopar brand holds an unparalleled place in the automotive world, possessing name recognition, scope of service, and passionate enthusiasts unmatched by any other service and parts organization in the industry," Pietro Gorlier, Mopar's global chief, said in a statement. While those advertisements highlight its earlier days, Mopar is using its 80th year to look forward, noting its modern service offerings, competition in motorsports, and special edition models, like a custom Ram Rebel. These ventures have advanced the Mopar's scope and elevated its awareness with consumers, who often don't know what brand of aftermarket products their car uses. Yes, Mopar still wants to sell as many car parts as possible, but as these ads show, it's always been more than that. Related Video: Featured Gallery Vintage Mopar Ads Marketing/Advertising Chrysler Fiat Automotive History

Junkyard Gem: 1992 Chrysler Imperial Landau

The Chrysler Imperial (sold as a separate marque and called, simply, the Imperial for the 1955-83 model years) was at the top of the Chrysler pyramid for many decades. For most of that time, it was a great big opulent statuswagon, slathered with chrome and powered by some of the most potent engines in the Chrysler inventory. For the early 1990s, however, the Imperial became a member of the many-branched K-Car family tree. Here's a solid-looking '92, now in its final parking spot in a Denver self-service wrecking yard. The 1990-92 Imperial wasn't a bad car, but it also wasn't much like the Imperials of past decades. Under the hood, the Chrysler 3.8-liter pushrod V6, which went on to a distinguished three-decades-long career in Chrysler minivans and Jeep Wranglers. It made a not-too-shabby-for-the-time 150 horsepower in 1992. The padded vinyl landau roof was looking extremely dated by the 1990s, but some Imperial buyers still went for this option. The 1992 Imperial had leather upholstery, but opinions differ as to whether Chrysler still referred to it as Soft Corinthian Leather by this time. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Better than Mercedes-Benz, Audi, Rolls-Royce, and Jaguar, according to this ad. The base price of the '92 Imperial was $26,705 (about 46 grand in inflation-adjusted 2016 dollars). A new 1992 BMW 525i listed at $35,600, while a 1992 Lexus ES300 was $25,250. The $23,500 Mazda 929, with rear-wheel-drive and 190 horses, seems like the steal of 1992 for luxury-car shoppers. Related Video: Featured Gallery Junked 1992 Chrysler Imperial View 19 Photos Auto News Chrysler chrysler imperial