2015 Chrysler 200 S on 2040-cars

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Chrysler 300 performance model teased for Detroit Auto Show reveal

The Chrysler 300 will not go out quietly, both literally and figuratively. A new teaser from Chrysler blasted across the company website’s homepage tells the story of whatÂ’s going on here. ItÂ’s a photo of what we have to assume is the wheel and brake caliper of what Chrysler plans on revealing September 13. The car this wheel and caliper are attached to? A Chrysler 300. Yes, it appears as though Chrysler is going to reveal a performance model of the 300 next week, and weÂ’re excited about it. Chrysler doesnÂ’t divulge much about the car, but the description attached to the photo tells us a few things. WeÂ’ll re-paste the text from the teaser below for easy reading. “Tune in September 13th at 6:00 p.m. ET to get a front-row seat for the reveal of one of the most powerful and luxurious special edition vehicles in Chrysler Brand history. WeÂ’ll also share details on how you can reserve a vehicle of your own from this limited production run. Limited Quantities available. Vehicle availability in Spring 2023. Visit your dealer for vehicle availability.” What could this be? For starters, thereÂ’s precedent for a Chrysler 300 SRT8 re-creation. Chrysler discontinued this muscle sedan after the 2014 model year, and in the end it had a 6.4-liter V8 under its hood that made 470 horsepower and 470 pound-feet of torque. Today, that 6.4-liter V8 can be found under the hood of the 300Â’s sibling car, the Dodge Charger R/T Scat Pack where it makes 485 horsepower and 470 pound-feet of torque. It seems reasonable that Chrysler could bring the big 6.4-liter back to the 300 as a sendoff — after all, the Charger and Challenger in their current forms are being discontinued after the 2023 model year. The caliper design looks like that found on the current Scat Pack cars, but itÂ’s only a glimpse of the wheel and brakes, so we canÂ’t be 100% sure about anything. As much as weÂ’d love to see Chrysler stick a Hellcat engine inside the 300 as its final hurrah, that theory is definitely the longshot at this point. Chrysler says this model will be “one of the most powerful” special edition vehicles in its history, but it didnÂ’t explicitly call it the most powerful car its ever made. If that was ChryslerÂ’s wording, weÂ’d have to assume it would be a Hellcat, but thatÂ’s not the case here. Regardless of what performance level 300 comes at us on Tuesday next week, weÂ’re hyped. Make sure to tune back in here to see what Chrysler has in store for us.

Chrysler to veer away from 'Imported From Detroit' message?

Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years later and now that the brand has a center in the minds of consumers, the Chrysler Group's head of marketing, Olivier Francois, says it's time to move away from the "Detroit" component of that slogan and express the "Imported" aspect.
It is, more precisely, about positioning Chrysler as genuine competition for imports and not Ford or General Motors, but rather Toyota on quality or Audi on technology. A report in Forbes said that Francois not only "wants to attract import owners to Chrysler vehicles by focusing on quality, technology, fuel economy and style," but to "take back the lead in these four things." That is the new understanding he wants people to infer from the idea of Detroit - that the nation's car capital isn't just a patriotic rallying point but a lively competitor for established giants.
Chrysler has been running ads that no longer refer to Detroit, and recent efforts have linked a specific character to each brand - like Jenny with Jeep and Steven with the Chrysler 300 - to create brand separation. Francois hasn't detailed what he plans to do to bolster Chrysler's upscale pretensions, but his efforts would be helped by CEO Sergio Marchionne loosing the pursestrings and the arrival of strong new product.

FCA nears plea deal in diesel emissions fraud probe

Fiat Chrysler Automobiles (FCA) is nearing an agreement to plead guilty to criminal conduct to resolve a multiyear emissions fraud probe surrounding Ram pickup trucks and Jeep sport-utility vehicles with diesel engines, people familiar with the matter said. FCA lawyers and U.S. Justice Department officials are brokering a plea deal that could be unveiled in coming weeks and include financial penalties totaling between $250 million and $300 million, the people said. Such a resolution with FCA, which is now part of Stellantis NV, would come more than four years after Volkswagen AG pleaded guilty to criminal charges  to resolve its own diesel-emissions scandal involving nearly 600,000 vehicles.It would also mark the final significant chapter in the government crackdown on automakers' emissions practices that was precipitated by Volkswagen's deception, which became known as "Dieselgate." The FCA investigation focuses on roughly 100,000 diesel-powered vehicles that allegedly evaded emissions requirements. The plea negotiations are fluid and some terms, including the size of any financial penalties, could change as discussions continue, the people said. Justice Department officials are preparing paperwork that will likely be negotiated with FCA to finalize the plea deal, which could result in changes and also present an outside chance for the agreement to fall apart, the people said. A plea agreement would cap a series of investigations dating back to 2015 surrounding diesel-powered vehicles in FCA's U.S. lineup. The current criminal investigation targets the U.S unit of the Italian-American automaker. The affected vehicles span model years 2014 to 2016. Representatives for FCA parent Stellantis and the Justice Department declined to comment. The scandals over emissions cheating tarnished diesel technology and accelerated the industry's shift to electric vehicles. The European automakers had promoted "clean diesel" technology as a way to reduce carbon dioxide emissions and ease a transition to an all-electric future. When regulators on both sides of the Atlantic uncovered evidence that diesel vehicles polluted far more in real world driving, the argument for a slower transition to battery electric vehicles was shredded. Now, automakers are accelerating battery electric vehicle development to comply with tougher, post-Dieselgate pollution standards.