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Weekly Recap: FCA hit with record fine as NHTSA crackdown continues

The National Highway Traffic Safety Administration slapped Fiat Chrysler Automobiles with a record fine this week that could reach $105 million. The punishment comes after NHTSA found problems with the automaker's execution of 23 recalls that affect more than 11 million vehicles. The consent agreement, announced Sunday, calls for FCA to pay a $70-million cash fine and requires the company to spend at least $20 million over a three-year period on industry outreach programs and to beef up old recall campaigns. Failure to comply will result in another $15-million fine. FCA also agreed to federal oversight, which includes an independent monitor to oversee the company's recalls. The $70-million cash fine equals a penalty NHTSA levied on Honda in January. "Fiat Chrysler's pattern of poor performance put millions of its customers and the driving public at risk," NHTSA administrator Mark Rosekind said in a statement. "This action will provide relief to owners of defective vehicles, will help improve recall performance throughout the auto industry, and gives Fiat Chrysler the opportunity to embrace a proactive safety culture." FCA called the deal a "consensual resolution," but admitted that it "failed to timely provide an effective remedy" during certain recalls. "We are intent on rebuilding our relationship with NHTSA and we embrace the role of public safety advocate," the company said in a statement. The announcement kicked off a busy week for the automaker. NHTSA agreed FCA did not need to recall 4.7 million vehicles after an investigation failed to find defects with a power module used in some Jeep, Dodge, and Ram vehicles. A Georgia judge also reduced a civil verdict involving a death in a Jeep Grand Cherokee crash. Amid all of that, the company reported net profit of about 333 million euros, or $364 million in the second quarter on Thursday. OTHER NEWS & NOTES FCA ramps up Hellcat production Despite a decidedly legal and financial week for FCA, there was still time for the performance side of the business to briefly grab the spotlight. The automaker is more than doubling its production of the Dodge Challenger and Charger SRT Hellcats in response to strong demand. The order bank opens the second week of August and production begins in September. FCA will finish up its scheduled 2015 model-year Hellcat builds, and cancel any "unscheduled" versions, though customers will get discounted pricing for 2016.

Conan releases extended cut of Chrysler's Super Bowl ad

Chrysler's latest Super Bowl ad follows in the footsteps of its classic Imported From Detroit spot starring rapper Eminem and Half-Time in America ad starring Clint Eastwood. Featuring Bob Dylan's gravely voice asking, "Is there anything more American... than America?" the spot has been somewhat controversial, thanks to a few lines informing viewers that Germany can brew beer, Switzerland can make watches and Asia can assemble phones. The US, though, will build your car, Dylan tells us. When the ad aired, Shinola-wearing Detroiters simultaneously spit out their Atwater beer over the perceived slight.
Naturally, that controversy has spawned more than a few parodies, one of which comes from Conan O'Brien. Coco expands on the list of things that aren't made in the US, like French water, Danish cheese and Japanese animated, um, adult films. Beyond those examples, there are a number of other things that should be left to countries that aren't the United States. It's a chuckle-worthy parody, so scroll down and have a look, and compare it to the original Super Bowl ad below that.

Mopar Dodge Challenger special edition celebrates a mod decade

Despite the current Dodge Challenger hitting the age of 11 this year, it continues to be a top seller for the brand. One of the reasons for its popularity is its customizability. FCA acknowledges this with the just-revealed, limited-edition Mopar 2019 Dodge Challenger celebrating its factory-backed performance parts and accessories straight from the its own in-house parts division. For 10 years, Challenger owners have benefited from upgrades directly from Chrysler’s Mopar division. This has been a big deal because tuning a car often required aftermarket parts, which could jeopardize factory warranties. But with upgrades directly from original equipment manufacturers, such a risk was eliminated. “Over the last decade, weÂ’ve customized an impressive group of vehicles with exclusive Mopar performance parts and accessories that our enthusiast customers crave,” said Mark Bosanac, head of Mopar Service in a statement. “This year weÂ’re commemorating our tenth Mopar build with another unique and collectible Dodge Challenger, which continues to be the modern muscle car every bit as beloved today as the first-generation vehicle was 50 years ago.” The 2019 Mopar Dodge Challenger starts life as R/T Scat Pack model. Under the hood sits a 392-cubic inch (6.4-liter) Hemi V-8 with 485 horsepower and 475 pound-feet of torque with the choice of a six-speed manual or an eight-speed automatic. But Mopar sweetens the deal by adding a performance cold-air intake, strut tower braces to improve structural rigidity and handling, as well as strut caps and braces painted in silver for eye candy whenever the hood is popped. ItÂ’s only available in two hues, Pitch Black or White Knuckle, and comes with a variety of bespoke interior and exterior upgrades. They include special Mopar Shakedown graphics and blue striping from the front fascia all the way back to the rear decklid spoiler. Completing the look is a set of 20x9-inch forged aluminum wheels wrapped in Goodyear P245/45ZR20 performance tires and the optional shaker hood package made standard. Sales commence next month with a starting price of $45,835.