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Google-FCA deal is a coup for both sides

FCA made a savvy play this week to team with internet giant Google. It's not as sexy as partnering with Apple, but it's almost as good. This move positions FCA to expand its capabilities in the autonomous driving field, and connecting with Google could boost the automaker's image. FCA will provide Google with about 100 Chrysler Pacifica hybrid minivans specially developed for autonomous testing. Google will integrate its sensors and computers into the vehicles. They'll work together at a site in Southeast Michigan and test the prototypes on Google's private test track in California. It's looks like an equitable deal and a win for both sides. "This marks a watershed event for the auto industry on two major levels: contract manufacturing for high tech firms and allowing such firms a clear pathway into the brain of the car," Morgan Stanley researchers said in a note. Don't underestimate how big this is for Google. The deal more than doubles the size of the tech firm's fleet, and does so with the Pacifica, a potentially segment-defining entry. Currently, it's using Lexus vehicles and other modified prototypes as testers. Though FCA is the smallest of Detroit's carmakers, it's also viewed as nimble and willing to embrace change. The Jeep and Ram divisions are as strong as any brand in the industry, and the Hellcats and Viper reinforce FCA's enthusiast cred. Google doesn't need those things, but they're pretty cool associations, nonetheless. If Ferrari can try to position itself as a leather goods maker, Google can have a little octane in its system. While experts expect Google to eventually partner with other automakers or to license its technology (FCA chief Sergio Marchionne reportedly said the deal isn't exclusive), FCA is positioned to get a head start. IHS Automotive predicts there will be 10.5 million self-driving or driverless cars used around the world by 2030. General Motors, Mercedes, Tesla, Volvo, Ford, and others have launched or are planning to roll out their own versions of autonomous driving technology. For now, FCA goes from having no apparent autonomous plans to potentially being among the leaders, and Google secures a legitimate automotive partner. Like we said, it looks like a win-win. NEWS & ANALYSIS News: Sergio Marchionne is taking over the CEO job at Ferrari. Analysis: This is a consolidation of Marchionne's power over the famous Italian sports-car maker and racing team.

Junkyard Gem: 1975 Plymouth Fury Sedan

The Plymouth Fury was once among the most commonplace vehicles on American roads, with the 1970s being the most Furious decade of all. If you've watched a lot of Malaise Era cop shows, you've seen endless examples of the 1975-1978 B-Body Fury sedan; today's Junkyard Gem in Colorado is a civilian version with a very unusual combination of features and options. Though the 1975-1978 Fury is sibling to many much more famous B Platform Chryslers, including the Dukes of Hazzard General Lee and a lot of other highly revered Mopars of the late 1960s and early 1970s, it doesn't get the recognition it deserves today. Would the world be the same if Debbie Harry had posed in her Anya Phillips dress on the bumper of, say, a Ford LTD instead of the iconic '76 Fury on the cover of Plastic Letters? I've got this album cover hanging on my garage wall, right next to Sir Mix-a-Lot's My Hooptie and its '69 Buick Electra. This sun-baked '75 left the assembly line with some nice luxury options for an affordable midsize sedan of its time, including a padded vinyl roof. Factory air conditioning was a $437 option on the Fury in 1975, a price tag that comes to an attention-grabbing $2,185 in 2020 dollars. The MSRP on a Fury sedan that year started at just $3,571 ($17,840 today), so A/C jacked up the cost by close to 15%. The base engine was a 225-cubic-inch (3.7-liter) Slant-6, but this car took the next step up on the Fury engine hierarchy for 1975: a 318-cubic-inch (5.2-liter) V8 making 145 horsepower. Here's where things get a bit weird. That shift lever on the steering column controls a three-speed manual; this rig is commonly known as a three-on-the-tree. The most popular transmission setup on Detroit cars of the 1940s through the early 1960s, the good ol' three-on-the-tree survived here all the way through the 1979 model year in new cars and 1987 in new trucks. By 1975, most lower-priced American mid- and full-sized cars had the three-on-the-tree as base equipment, but by that time nearly every new-car shopper here opted for an automatic transmission or — occasionally — a floor-shifted three- or four-speed manual. The total number of 1975 Fury buyers who sprang for the V8 engine, air conditioning, and a vinyl roof yet still kept the old-fashioned three-on-the-tree transmission setup probably can be counted in the low hundreds, if even that many.

Fiat Chrysler, Peugeot owner PSA reportedly in merger talks

Fiat Chrysler and Peugeot owner PSA are in talks to combine in a deal that could create a $50 billion automaker, the Wall Street Journal reported on Tuesday, citing sources. The deal could be in the form of an all-stock deal, the report said. Fiat Chrysler shares rose sharply after the report and were up more than 7% in late afternoon trading. Fiat Chrysler and Peugeot had no comment. Investors have speculated for several years that Fiat Chrysler was hunting for a merger partner, encouraged by the rhetoric of the company's late chief executive, Sergio Marchionne. In 2015, Marchionne outlined the case for consolidation of the auto industry, and tried unsuccessfully to interest General Motors in a deal. Peugeot and Fiat Chrysler had discussed a combination earlier this year, before Fiat Chrysler proposed a $35 billion merger with French automaker Renault SA. Fiat Chrysler Chairman John Elkann broke off talks with Renault in June after French government officials intervened, and pushed for Renault to first resolve tensions with its Japanese alliance partner, Nissan. Following the collapse of the Renault merger plan, Fiat Chrysler CEO Mike Manley left the door open for talks with would-be partners, but said the Italian-American automaker could go it alone despite mounting costs to develop electric vehicles and comply with tougher emissions rules in Europe, the United States and China. Peugeot CEO Carlos Tavares dismissed the idea of a combination with Fiat Chrysler during a discussion with reporters at the Frankfurt auto show last month. "We don't need it," Tavares said when asked whether he was still interested in a deal with Fiat Chrysler. Fiat Chrysler has a commercial vehicle partnership with Peugeot.