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FCA-Renault merger faces tall odds delivering on cost-cutting promises

FRANKFURT/DETROIT — Fiat Chrysler Automobiles and Renault promise huge savings from a mega-merger, but such combinations face tall odds because of the industry's long product cycles and problems translating deal blueprints into real world success, industry veterans told Reuters. BMW's 1994 purchase of Rover, and Daimler's 1998 merger with Chrysler both made sense on paper. The companies promised to hike profits by combining vehicle platforms and engine families. Both combinations proved unworkable in reality, and were unwound. Renault and Nissan, which have been in an alliance since 1999 designed to share vehicle components, have only managed to use common vehicle platforms in 35% of Nissan's products despite an original target of 70%, according to Morgan Stanley. FCA and Renault have raised the stakes for themselves by ruling out plant closures. That increases the pressure to achieve more than $5 billion in promised annual savings from pooling procurement and research investments. The two companies have yet to fill in many of the blanks in the merger plan put forward by Fiat Chrysler. Renault's board is expected to act soon to accept the proposal, but that would lead only to a memorandum of understanding to pursue detailed operational and financial plans. A final deal and the legal combination of the two companies could take months to complete if all goes well. Pressure to cut automotive pollution is driving the latest round of consolidation. Automakers are looking at multibillion-dollar bills to develop electric and hybrid cars and cleaner internal combustion engines. Fiat Chrysler and Renault are betting they can design common electric vehicle systems, then sell more of them through their respective brands and dealer networks, cutting the cost per car. Developing all-new electric vehicles can bring more opportunities to share costs from the outset, industry experts said. "With the emergence of connected, autonomous, electric and shared vehicles, carmakers face immediate investments, so new opportunities for sharing costs have emerged," said Elmar Kades, managing director at Alix Partners. However, most electric vehicles lose money. This is a challenge for city car brands in Europe in particular. Both Renault and Fiat rely heavily on this segment for sales.

Junkyard Gem: 2004 Chrysler PT Cruiser GT

Many claim to hate the Chrysler PT Cruiser now, though better than a million were sold in the United States during the retro-styled little truck's production run (the NHTSA classified the PT Cruiser as a truck, so that's what we'll call it). I didn't start finding many PT Cruisers in junkyards until about 10 years ago, at which point the Chrysler section in just about every big self-service yard became choked with row upon row of them. While most of these cars trucks were ordinary— if cute-looking— transportation appliances, Chrysler built some with turbocharged 2.4-liter engines and five-speed manual transmissions. Here is one of those rare machines, found in a Northern California self-service yard last month. The PT Cruiser was based on the Neon, meaning that it was no sweat to take any high-performance Neon bits and swap them onto its sibling. The PT Cruiser GT didn't quite get the same running gear as the SRT-4 Neon, but it was a genuine factory hot rod. The heart of the PT Cruiser GT was this turbocharged 2.4-liter engine, rated at 215 horsepower in the 2003-2005 version. The naturally-aspirated 2.4 that went into ordinary PT Cruisers made 150 horses in 2004. While a Getrag five-speed manual transmission was standard equipment (at least at the lower-end trim levels) for all but the final year of the Cruiser's 2001–2010 American sales run, nearly every buyer paid what it took to get the optional four-speed automatic. That didn't happen with this car truck, which has the five-speed. The GT also got better brakes, bigger wheels, a stiffer suspension, a lower ride height, and a louder exhaust. What's not to like? Will we miss the special-edition PT Cruisers when they're all gone? This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Referred to as a "small-car alternative" in this TV commercial.

Fiat Chrysler quietly sends Pentastar logo out to pasture

Logos come and go, and in the case of the famed Chrysler Pentastar, it's on its way back out. The well-known five-sided emblem, which sits prominently atop the massive Chrysler Technical Center complex in Auburn Hills, MI, is officially going to be phased out now that the company has united with Fiat and formed the new Fiat Chrysler Automobiles.
As a nearly 50-year-old icon, though, the fate of the Pentastar has been deeply intertwined with Chrysler's history. Hemmings has an excellent recap of that history, from its development in 1962 by a Chrysler ad agency through to its temporary discontinuation during the disastrous marriage between the American company and Daimler-Benz, and then on to its revival during the time the automaker regained its independence.
If you've been a fan of Chrysler and its brands over the years, you're going to want to give this piece a read. Head over and take a look.