2011 Chrysler 200 Touring on 2040-cars

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Italian government to lean on Fiat's Marchionne to commit to country

With the recent chatter that Fiat is looking to move its global headquarters to the US following a complete merger with Chrysler, the Italian government is voicing its opinion on the matter. Facing the potential job loss from the automaker leaving the country, Italy's industry minister is meeting with Fiat CEO Sergio Marchionne in what will likely be a plea to keep the company based in Turin rather than moving to Auburn Hills, MI - if indeed it is able to acquire the additional 41.5 percent of Chrysler currently owned by the United Auto Workers.
According to Bloomberg, Fiat is Italy's biggest private employer and unemployment is already nearing a 20-year high. The non-car side of Fiat, Fiat Industrial, is already planning a move to the UK, so it goes without saying that Fiat moving would be a pretty big blow for the Italian economy. In the article, Fiat says that the headquarters issue is "not on its agenda now," but that statement is far from a denial.

Chrysler to veer away from 'Imported From Detroit' message?

Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years later and now that the brand has a center in the minds of consumers, the Chrysler Group's head of marketing, Olivier Francois, says it's time to move away from the "Detroit" component of that slogan and express the "Imported" aspect.
It is, more precisely, about positioning Chrysler as genuine competition for imports and not Ford or General Motors, but rather Toyota on quality or Audi on technology. A report in Forbes said that Francois not only "wants to attract import owners to Chrysler vehicles by focusing on quality, technology, fuel economy and style," but to "take back the lead in these four things." That is the new understanding he wants people to infer from the idea of Detroit - that the nation's car capital isn't just a patriotic rallying point but a lively competitor for established giants.
Chrysler has been running ads that no longer refer to Detroit, and recent efforts have linked a specific character to each brand - like Jenny with Jeep and Steven with the Chrysler 300 - to create brand separation. Francois hasn't detailed what he plans to do to bolster Chrysler's upscale pretensions, but his efforts would be helped by CEO Sergio Marchionne loosing the pursestrings and the arrival of strong new product.

Chrysler Airflow concept previews the brand's all-electric future

For a couple of years now, Chrysler has been teasing an electric concept with the name of Airflow, and now the company has finally revealed a seemingly close-to-production version. Simply called the Chrysler Airflow Concept, it seems to be a preview of what might be the brand's first all-electric car, due by 2025. Compared to a number of recent electric cars, the Airflow looks rather conservative, but not unattractive. The nose very modest grilles, with the upper one bearing an illuminated Chrysler wing badge. There's hardly a sharp crease on the rounded, organic body. The wheel arches are emphasized with taller, wider metal over the fenders. The roof has a trendy contrasting paint, and the rear has a wide and thin taillight bar. Inside, the Airflow has a similarly soft and rounded aesthetic. Light leather is found on the doors, dash and seats. Most of the dash consists of screens, too. There's a center screen for driver infotainment, with instrument screen and screens for climate control on either side. The rear seats get screens, too. But they all look feasible, especially considering the raft of displays in the Jeep Grand Wagoneer. Among some of the high-tech features are the ability for each passenger to customize their screens, and information can be sent to other passengers' screens at will. Each passenger position has a camera for video calling, too. Chrysler was light on mechanical details. All the company said was that it features two 201-horsepower electric motors, one at the front, the other at the rear for all-wheel drive. Exact battery capacity wasn't given, but Chrysler says range should be between 350 and 400 miles. Additionally, the car supposedly features SAE Level 3 semi-autonomous driver assist under the name STLA AutoDrive. Chrysler hasn't explicitly said the Airflow is coming to production, but this concept looks like it's almost ready for market. The brand also said that its first EV is coming before 2025, a step towards going fully electric by 2028. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.