2011 Chrysler 200 Limited on 2040-cars

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The mad genius of killing the Dodge Dart and Chrysler 200

Sergio Marchionne isn't crazy. At least not with respect to the recent announcement that Fiat Chrysler Automobiles will cease production of the Dodge Dart and Chrysler 200. Instead of crazy I'd call this CEO ruthlessly pragmatic, and perhaps short-sighted. The latest revisions to FCA's most recent five-year plan tell some truths about the company's finances. In other words, it can't afford to build mainstream sedans. With only 87,392 units sold in 2015, the Dart is an also-ran in the segment. The axe falls easily there - Chrysler hasn't had a compact-car hit since the second-generation Neon. The 200 isn't so cut and dried: Last year sales increased 52 percent, and the 177,889 total for 2015 is more than those for the Subaru Legacy and Kia Optima. But looking at the overall FCA picture the Chrysler 200 has to go, at least from a short-term perspective. The vehicles that make big money – Ram trucks; Jeep's Cherokee, Grand Cherokee, and Wrangler – can't be made fast enough. FCA can't afford to idle the 200's Sterling Heights, MI, assembly plant to cut back on inventory when other plants are running flat out. It seems crazy to throw away 265,000 sales, but FCA is leaving money on the table by not building more profitable vehicles. The Wirecutter's Senior Autos Editor (and former Autoblogger) John Neff agrees. "As bold as it looks from the outside, he's really making a safe bet that their money is better spent on designing better and building more crossovers and trucks. He's probably right about that." But according to Jessica Caldwell, Executive Director of Strategic Analytics at Edmunds, "FCA's strategy of eliminating the Dart and 200 might be short-sighted if gas prices were to rise and Americans, once again, flocked to small vehicles. FCA must have plans to expand the lineup of small SUVs and position them as small-car alternatives in terms of price and fuel efficiency for this strategy to make sense." FCA's latest announcement focuses mainly on the profitable brands and nameplates. There's hardly a mention of Chrysler, Dodge, or Fiat. And future planning is where the plot holes appear. This realignment cuts dead weight from the product portfolio, but FCA's latest announcement focuses mainly on the profitable brands and nameplates. There's hardly a mention of Chrysler, Dodge, or Fiat. So what's Sergio up to? David Sullivan of AutoPacific thinks Marchionne is still looking for another CEO to hug.

2023 Chrysler 300 gets one new option, otherwise unchanged

Chrysler dropped the goss on the 2023 Chrysler 300 sedan, a bit of whispering that took barely half a minute to read. There is one change coming to next year's 300: The entry-level Touring trim gains the option of the SafeyTec Plus Group. That bundle of features includes advanced brake assist, rain-sensing windshield wipers, LaneSense Lane Departure Warning with Lane Keep Assist, ParkSense front and rear park assist, auto high-beam headlamp control, Full-speed Forward Collision Warning with Active Braking, adaptive cruise control (ACC) with stop, an Alpine audio system with six speakers and a 276-watt amplifier, and an 80-amp alternator. The package costs $2,495 on the next model up, the Touring L, which is probably close to what Chrysler will charge on the Touring. The other new news is a special edition inbound for next year, but the automaker hasn't divulged anything about it. Mopar Insiders says Chrysler will hold a special event at the Detroit Auto Show next week, perhaps we'll find out more then. For a car old enough to have transported Walter P. Chrysler to work and gets effectively zero support in a dying segment, the 300 still looks and performs well and sells adequately. Whereas the Dodge Charger has averaged about 78,000 sales in each of the past two years in the U.S., the 300 had averaged about 17,000 sales in each of the past two years. We'd love to see Chrysler do something — anything — with it before the rumored electric successor arrives. The brand has a huge revamp in the works, though, so we'd also understand Chrysler leaving the old girl in a corner to do her best. Prices haven't been announced yet. We'd expect nominal increases over the current range, which starts at $35,140 for the entry-level rear-wheel-drive Touring and tops out at $46,945 for the 300S with the Hemi V8 before incentives. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Chrysler to accelerate production of 2013 Ram and V6 engines

Chrysler is adding a third shift at its Warren Truck plant to meet demand for the new 2013 Ram pickup. And with tight supplies of its Pentastar V6, the company is also boosting output at its Mack Engine plant.
The expansions will add 1,250 jobs and are part of a $238 million investment by Chrysler in the Detroit area. Warren's third shift will begin work sometime in the spring, a Chrysler rep told Automotive News. Mack's increased Pentastar production a could include both 3.6 and 3.2-liter engines.
The company says it also plans to invest $40 million in its Trenton Engine plant to allow for production of a 3.2-liter V6 as well as the Tigershark inline-four for the upcoming Jeep Liberty replacement.