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Amazon is showcasing its big push into cars and transportation at CES

From making cars talk using Alexa's voice to managing data from factories full of robots, Amazon wants a big piece of the action in transportation, and next week at CES will unveil more about its strategy to achieve that goal than ever before. The Seattle retail and cloud services powerhouse plans to use the annual technology show in Las Vegas to unveil its plan to be a major player in self-driving vehicle technology, connected cars, electric vehicles and management of the torrents of data generated by automakers and drivers, company executives told Reuters. Amazon Web Services, which provides large-scale cloud computing and data management services, is central to Amazon's strategy. "We really are extending ourselves more and more out in the ecosystem from manufacturing to connected car," Jon Allen, head of professional services in Amazon Web Services' automotive practice, said in a telephone interview. "The takeaway message on this is if you go to CES this year we really are taking it as a 'One Amazon' view." Until now, Amazon has shown its transportation strategy to investors — and rivals — one piece at a time. Amazon has invested in self-driving software startup Aurora. It also has signed deals with automakers to deliver packages to vehicle trunks, help develop electric vehicle charging networks and use AWS to network their factories. The Seattle company will share the CES stage with partners such as virtual reality firm ZeroLight, electric vehicle startup Rivian, Canada's BlackBerry Ltd and video game software development company Unity Technologies. "It's our attempt to weave everything together in a single experience for our customers," Dean Phillips, AWS' automotive technical leader, told Reuters. "Customers don't distinguish AWS from Alexa from Amazon.com. It's Amazon."   Related: As GM readies Alexa convenience for vehicles, we ponder its dark side   At CES, ZeroLight and GM's Cadillac will demonstrate how they are partnering to develop an online vehicle configuration experience that will allow high-fidelity images of vehicles that consumers build online to be taken with them on visits to dealers, Phillips said. The process can open the door to dealers better meeting customer needs by knowing what users focused on when building their dream car. It has already boosted profit per vehicle at Volkswagen's Audi brand by an estimated 1,200 euros ($1,340), he said.

Minivan Comparison | Sienna vs Odyssey vs Pacifica vs Sedona

The minivan segment is fresher than it's been in years, possibly decades. The 2021 Toyota Sienna is a completely redesigned model with a bold new look and standard hybrid powertrain. Both the Honda Odyssey and Chrysler Pacifica were refreshed for 2021 with updated styling, upgraded tech, and in the case of the Pacifica, newly optional all-wheel drive. Only the 2021 Kia Sedona soldiers on without changes; it's still a solid van despite its advanced age and relatively few people buying it.  Usually when we put a comparison like this together, we have to pick and choose which vehicles to include (mostly because we can't do some 15-car spreadsheet without utilizing 4-point font). In the case of minivans, there are only four. That certainly makes it easier to research and cross-shop in person without worrying that you might be missing out on something. It also makes it a bit easier to go beyond the usual spreadsheet and dig a little deeper than normal into the competitors. Let's take a brief look at each. 2021 Toyota Sienna The Sienna is completely new for '21 after going a decade with only updates. Its exterior style is more expressive than before, but it's the new cabin that really impresses — it's far more car-like in appearance, but still offers the expected amount of abundant storage and functionality. Mechanically, the big news is that every Sienna is now a hybrid. Though down a bit on power compared to everything else, its 36 mpg combined (or 35 mpg with all-wheel drive) crushes everything but the Pacifica plug-in hybrid. This exceptional fuel economy and its far-sliding, big-kid-friendly second-row seats are its main selling points, but in every other respect, it's fully competitive.  Read our full 2021 Sienna Review 2021 Toyota Sienna View 41 Photos 2021 Chrysler Pacifica The Pacifica gets its first comprehensive set of upgrades since it was all-new for '17. The front end has been restyled, all-wheel drive is now an option and there's a new Pinnacle range-topping trim. The big news, however, is its technology offerings. Every Pacifica now comes standard, as the Odyssey and Sienna do, with a comprehensive array of driver assistance technologies. Every trim also gets Chrysler's latest UConnect infotainment system with a larger, 10.1-inch touchscreen and wireless Apple CarPlay and Android Auto.

Chrysler officially rebrands as FCA US LLC

Detroit's third-largest automaker has had a lot of names over the years. It was founded as the Chrysler Corporation in 1925, a name it held until 1998 when it was bought by ze Germans in 1998 to form DaimlerChrysler AG, then it went independent in 2007 under the name Chrysler LLC before being retitled once again as Chrysler Group LLC in 2009. And now the automaker headquartered in Auburn Hills, MI, is getting yet another new name. Announced today and effective immediately, the company formerly known as Chrysler will now be called FCA US LLC. That's a lot of letters, but they make a lot of sense, too: FCA stands for Fiat Chrysler Automobiles, the US telling us this is the company's American division and the LLC tells us it's a limited liability company – a legal classification similar to (but not quite the same as) a corporation. The announcement comes shortly after the company decided to phase out its long-serving Pentastar logo. The sum total is that the once-independent industrial giant is now formally part of a larger European parent company, owned by Fiat and (for taxation purposes, anyway) based in the Netherlands. What the company formerly known as Chrysler wants to emphasize, however, is that FCA US LLC will remain based in Auburn Hills and retain its "holdings, management team, board [and] brands." Chrysler Group LLC Announces New Company Name: FCA US LLC U.S.-based Automaker's New Name Aligns With Global Parent December 16, 2014 , Auburn Hills, Mich. - Chrysler Group LLC, the Auburn Hills, Michigan-based automaker, today announced that it has changed its company name to FCA US LLC. The name change is effective immediately and follows the naming convention of its global parent company, Fiat Chrysler Automobiles N.V. (FCA), which officially adopted its new name in October when it listed on the New York Stock Exchange. The name change to FCA US LLC does not affect the company's headquarters location in Auburn Hills, Michigan, its holdings, management team, board or brands. FCA US, together with parent FCA, continues to work toward the business plan presented on Investor Day in May 2014. Additionally, the Company remains proud of its joint heritage. FCA US continues to build upon the solid foundations first established by Walter P. Chrysler in 1925 as well as a rich Fiat heritage that dates from 1899. FCA US employs more than 77,000 employees worldwide, with 96 percent of its workforce based in North America.