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GM recalls 3.6 million vehicles for airbag-software problems

The Basics: General Motors is recalling 3.64 million vehicles across its lineup for an airbag-related issue. The recall covers the 2014-2015 Buick LaCrosse, Chevrolet SS, and Spark EV; 2014-2017 Chevrolet Corvette, Trax, Caprice PPV, Silverado 1500, Buick Encore, and GMC Sierra 1500; and 2015-2017 Chevrolet Tahoe, Suburban, Silverado HD, GMC Yukon, Yukon XL, Sierra HD, Cadillac Escalade, and Escalade ESV. The Problem: Affected vehicles have a sensing and diagnostic module that controls the airbags and seat-belt pretensioners. The software it uses has a defect that can prompt the module to run a diagnostic test under specific driving conditions, which will also deactivate the front airbags and pretensioners. This means that it would be possible for those safety systems to not activate in a crash, potentially leading to injury or death. Injuries/Deaths: General Motors began an investigation that led to the recall after a 2014 Silverado was involved in a crash in which the airbags did not deploy. No information was given as to injuries or deaths. The Fix: Owners can bring their vehicles to a local General Motors dealer where a software update will be installed to fix the issue. The fix will be free of charge. If you own one: General Motors will contact owners of affected cars, and owners can check whether their vehicles are affected by visiting entering their vehicle identification numbers at either the GM Owner Center website or the NHTSA website. Owners can then schedule a time to have the update installed. Related Video:

Chevrolet only automaker to win EPA's 2015 Climate Leadership Awards

Chevrolet was the only automaker to be on the list of entities for the US Environmental Protection Agency (EPA) Climate Leadership Awards. Of course, the accolades had nothing to do with any vehicle's tailpipe emissions, General Motors can still be proud. The automaker is engaging in what it calls the Chevrolet Clean Energy Campus Campaign. Chevy is working with the US Green Building Council, among other groups, to find ways for buildings in primary and secondary schools as well as college campuses to reduce their collective carbon footprint via better design. The EPA pointed out the "carbon performance methodologies" used by Chevrolet to run the program and spur lower emissions from its campus partners. The effort is part of Chevrolet's broader goal to reduce greenhouse-gas emissions by as many as 8 million metric tons of CO2. And it's going to take more than bunch of plug-in Volt and Spark EVs to do that. Other entities feted by the EPA include UPS, Bank of America, the cities of San Francisco and Oakland, Clorox and Tiffany & Co. Yes, Tiffany. Take a look at the EPA's press release below, and find out more information on Chevy's program here. UPS, Bank of America, SC Johnson Among 16 Organizations across the U.S. Recognized for Climate Action / EPA also recognizes Chevrolet Clean Energy Campus Campaign, San Diego Regional Climate Collaborative in new Innovative Partnerships Category WASHINGTON – From an innovative partnership enabling colleges to sell carbon credits to fund clean energy projects on campuses to some of the country's leading corporations setting and exceeding aggressive emission reduction goals, the U.S. Environmental Protection Agency's Climate Leadership Award winners announced today are demonstrating that innovative actions to combat climate change are smart business decisions. Sixteen organizations and one individual representing a wide array of industries from finance and manufacturing to retail and technology show exemplary corporate, organizational, and individual leadership in response to climate change. "I am proud to recognize our Climate Leadership Award winners for their actions to reduce the harmful carbon pollution that's fueling climate change," said EPA Administrator Gina McCarthy. "Our winners are demonstrating that a healthy environment and a strong economy go hand in hand.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")