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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

2016 Chevy Volt auctioned off to help the robots

One of the cool things about the 2016 Chevrolet Volt extended-range plug-in being auctioned off to raise money for kids' science and robotics program is that even the sedan's color sounds very scientific. Indeed, it's fitting that a "Kinetic Blue" Volt will be used to advance the scientific education of the country's students, according to Hybrid Cars. That is, if it fetches enough cash. Chevrolet parent General Motors was kind enough to donate a 2016 Volt to the so-called FIRST K-12 robotics program (FIRST stands for For Inspiration and Recognition of Science and Technology). The program was founded in 1989. Last year, General Motors engineers worked with about 10,000 FIRST students in the US, but it looks like GM is now going the cold-hard-cash route to make its mark on future scientists. Bidding for the vehicle will take place until the morning of November 19, and, hopefully, it will generate enough interest to drive the bidding price up beyond its MSRP. As of Tuesday morning, nine bids had been taken, with the top one at $27,750. That's all fine and good except the car is pretty loaded with bells and whistles, and it's 53-mile electric-only range is a considerable jump from the first-generation Volt, so the car's "estimated value" is $40,245 (not factoring in the $7,500 federal tax incentive). That's a pretty good jump over the 2016 Volt's base price of $33,995, which marked a $175 price cut from the 2015 model. So pony up, folks. It's for the kids. Related Video:

See the new COPO Camaro's awesomeness from many angles

Considering that the COPO Camaro exists solely to drag race, the action you'll see in this video comes as little surprise. Still, Chevrolet Performance wants to prove that the 2016 model, which uses on the sixth-gen body, is just as adept launching down the strip as previous COPOs. This example may still be testing, but its 427-cubic-inch V8 performs like a champ. The engine's raw muscle, at least when coupled with suitably wide and sticky tires, is enough to lift the front wheels when the driver puts the hammer down off the line. This video from Chevy Performance shows off all the drag-strip action from several unexpected angles. You can watch the rear axle at work and even see the engine under the hood during the run. Our personal favorite is the shot of the launch from underneath the car – it's a perspective you never usually get to see. And, naturally, there are lots of great angles showcasing the car's massive burnout potential. The 2016 COPO Camaro debuted at SEMA in 2015. Buyers have a choice of three V8s, and all of them come with a three-speed automatic gearbox, solid rear axle, and adjustable suspension. Relish this opportunity to see the 2016 COPO Camaro at work, but remember, it's a rare beast. As in years past, Chevy plans to build just 69 of them. Over 5,500 people applied to get one in 2016, and the first example brought $300,000 for charity. Related Video: