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How Chevy used popular Instagram user to promote 2016 Volt

A picture is worth a thousand words. When it comes to Chevrolet and its Volt extended-range plug-in, the automaker is hoping pictures can be turned into a few more buyers. The company extended a little love to one popular social-media practitioner to see if the trick works. Former biochemical engineer Kevin Lu started his Instagram account a couple of years ago during a road trip, and the quality of his shots has attracted about 181,000 followers. With that popularity in mind, Chevy brought Lu up to Detroit to check out the unveiling of the next-generation Volt at the Detroit Auto Show last month. Lu also got to see the Detroit-Hamtramck Assembly factory where the Volt is built, Automotive News reports. As for the next-gen Volt, Chevy says a more efficient powertrain and lighter battery help give the car an all-electric range of up to 50 miles and a total driving distance of more than 400 miles. Chevy also touts the model's streamlined grille and (tight) seating for three in the rear. General Motors hopes a combination of those improvements and exposure from sources such as Lu and his Instagram account (and some sleepy ads, apparently) revitalize sales of the model. Last year, Volt sales fell 19 percent to 18,805 units. Related Videos: News Source: Automotive News-sub.req. via GM AuthorityImage Credit: Kevin Lu/Instagram Green Detroit Auto Show Chevrolet Detroit extended-range plug-in instagram

Question of the Day: What's the most irritating car name?

You hear a lot about how the Chevrolet Nova was a sales flop in Mexico because "No va" means "it doesn't go" in Spanish; in fact, the Nova sold pretty well south of the border, and in any case most Spanish-speakers know that "Nova" means "new" in Latin and Portuguese. However, General Motors doesn't deserve to be let off the hook for bad car names, because the Oldsmobile Achieva— no doubt inspired by the excruciating "coffee achievers" ads of the 1980s— scrapes the biggest fingernails down the screechiest chalkboard in the US-market car-name world. That is, unless you think Daihatsu's incomprehensible choice of Charade was worse. Meanwhile, Japanese car buyers could get machines with cool names like Mazda Bongo Friendee or Honda Life Dunk. It's just not fair! So, what car name drives you the craziest? Related Video: Auto News Design/Style Chevrolet Honda Mazda Daihatsu Automotive History questions car names

Take a close look at the guts of the Chevy Volt battery, powertrain

Just how intimate would you like to get with the powertrain in a Chevy Volt? If you're anything like YouTube user d55guy, then spending a half hour filming yourself taking apart the battery pack, motor, inverter and more for a look inside sounds like your idea of fun. After all, this way you get to see the cooling system, the heavy safety kill switch and count up the individual cells in the battery modules. Fun! Turns out, we also enjoy languidly paced Volt dissection video goodness, and we think you might want to see it as well. So, we've embedded two videos below and if you don't have a better understanding of how the Volt is put together after watching them, well, at least you can't say we never tried to show you anything. Given that what's really happening here is the organized 'destruction' of an expensive and potentially dangerous object, let's talk safety. There's a serious disclaimer at the beginning of the videos and on the YouTube description page, but we feel the need to repeat the gist of it here: do not try this at home. The creator of the video says he is a trained engineer and has been doing things like this "for the better part of a decade," so he apparently knows what he's doing. With that in mind, watch it all below. When you're done seeing the insides of a Volt powertrain up close, if you need more filmed EV dissection/destruction, check out this video designed for first responders approaching a damaged Tesla Model S. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.