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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

Auto Show Notebook: Legendary Continental name inspired Lincoln's designers

What's in a name? A lot for the Continental concept, and it gave Lincoln designers a sense of purpose as they styled the brand's upcoming flagship sedan. "The moment that we told them, it was amazing," Lincoln president Kumar Galhotra said. "They totally got it." "It" is cutting-edge technology wrapped in stately, large-sedan design. It's a nod to Lincoln's storied past, but a signpost for where the brand is heading. Though the Continental name dates to the late 1930s, Lincoln designers avoided making the concept overtly retro. "You can't let it pull yourself back too far in history, but you've got to design a car that lives up to the name," Galhotra said. Speaking to Autoblog on the floor of the New York Auto Show where the Continental formally debuted Wednesday, the Lincoln president reiterated that the car is on track to launch in 2016. It will compete against the Audi A6, Lexus GS, BMW 5 Series and other large luxury sedans. After its debut, the concept in New York will fly to China – another critical market for Lincoln – for display there. It will be replaced in New York by a prototype without an interior. The Continental is the latest high profile play by Lincoln to raise its image with consumers, who have either ignored or forgotten about it amid steep competition in the luxury sector from German and Japanese brands and a potentially resilient Cadillac. Lincoln sales are essentially flat compared with 2014 through the first quarter of this year, with total volume of 21,478 units. The middling start to 2015 comes on the heels of nearly 16-percent sales growth last year spurred by the launch of the MKC and the prominent signing of Matthew McConaughey to star in Lincoln advertisements. Other News, Notes & Quotes Speaking of names, Chevrolet did its homework before deciding to proceed with "Malibu" for its new generation of midsize cars. "We went out and researched it," said Alan Batey, president of General Motors North America. "People actually like the name 'Malibu,'" he said. Admittedly, the current Malibu has struggled in the marketplace against entrenched competitors, Batey said, but he's optimistic its awareness and historical value are assets to the dramatically redesigned sedan."The name's strong," he said. Meanwhile, in other Chevy news, the brand kicked off a new marketing campaign, "Real People, Not Actors" Wednesday. It will show consumers interacting with Chevys and their spontaneous reactions to the vehicles.

2015 Chevrolet SS Review [w/video]

The Chevrolet SS is one of the best cars no one's buying. It's a Bowtie-badged version of the Australian Holden Commodore with a 6.2-liter LS3 V8 under the hood. It's got a six-speed manual transmission, General Motors' sophisticated Magnetic Ride Control suspension, and rear-wheel drive. It's a fullsize sedan that comes with every possible amenity you could want. And it's less than $50,000. Chevrolet sold 2,479 SS sedans in 2014. That means it was outsold by every other vehicle the automaker offers, even the police fleet-only Caprice. (I'm only talking about cars that were on sale for the full 2014 calendar year, of course.) The aforementioned manual transmission and MRC suspension were added for 2015, but it's not clear if that's helping. The SS is down 7.7 percent through June of this year, compared to 2014's numbers. But hey, at least it's finally outselling the Caprice. What a damn shame. Granted, GM only planned to sell a few thousand of these each year, but as enthusiasts, this a car we should be gobbling up. It's the closest we'll get to a four-door Corvette, and with the 2015 model year updates, that statement is more true than ever. People often mistook the SS for a Malibu. "Is that a rental car?" Yikes. Aside from the manual gearbox and magnetorheological suspension, the SS is largely unchanged through its year and a half of sales. But that's no bad thing – we were thoroughly impressed with the SS when we first tested it at the end of 2013. Outside, the SS looks the same, which is a bummer. It is not an attractive car, and the chrome brightwork on the side vents and wheels doesn't help. That said, the sedate styling puts it under the radar – more so than competitors like a Dodge Charger 392, anyway. But maybe it's too under the radar. Even in the new, "Some Like It Hot Red" color (yes, really), photographer Drew Phillips reports that people often mistook the SS for a Malibu. "Is that a rental car?" Yikes. Exterior styling is our only gripe with the SS. Moving inside, there's a lot to like. This is easily one of Chevy's nicest, well thought-out interiors (thanks, Holden), with premium materials and tons of equipment. The Chevy MyLink infotainment system carries over, and now features 4G LTE and wifi connectivity. The touchscreen is a bit slow to respond, but otherwise, it's bright, well organized, and packed with functionality. This is easily one of Chevy's nicest, well thought-out interiors.