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The Volt Dance had precedent; meet the Chevy Footlockers
Sun, Dec 14 2014Marketing in the auto industry can get weird sometimes – really quite bizarre, in fact. For example, remember the Chevy Volt dance from the 2009 Los Angles Auto Show? If not, a group boogied to a song about the electric car, and it was every bit as awkward (and hilarious) as that sounds. In fact, that innocent bit of promotion lives in infamy, as some pundits grabbed hold of it during General Motors' bailout and asked why America's tax dollars were going to such things. The Chicago Auto Show has been digging through its vault of vintage videos, and it has come up with something that might actually be worse than that Volt-themed routine. They're called the Chevy Footlockers, and they're a dance troupe somehow promoting the Cavalier at the 1988 Chicago show. The connection between the car and their routine is unclear, but it's gloriously cheesy in a Chippendales-meets-AC Slater sort of way. Also, there are props towards the end, but we aren't going to spoil them for you, because you just have to watch for yourself. As a bonus, there's another (brief) clip below showing a female dance group with the Geo Tracker at the '91 Chicago show, and they sing, too. Scroll down to watch both of these oddities. News Source: ChicagoAutoShow via YouTube [1], [2] Marketing/Advertising Chicago Auto Show Chevrolet GM Classics geo
Sabine Schmitz to compete in WTCC race at Nurburgring, hopes for rain
Fri, Apr 10 2015The World Touring Car Championship is set to return to the Nurburgring this year after a 30-year absence. Who better, then, to lead the pack than Sabine Schmitz? One of the most skilled drivers around the Norschleife, 45-year-old Schmitz has been known to compete in the VLN series and in the 24-hour race at the Nurburgring (which she's won twice), and regularly drives tourists on hot laps around the Green Hell. Nobody can drive the circuit better than Schmitz when the rain starts to fall, and fall it often does in the German spring, but she'll have a new challenge on her hands when she makes her WTCC debut in a Chevy Cruze for the Munnich Motorsport team for the German round next month. It'll be interesting to see how Sabine does in the race, given that she has no experience with the vehicle she'll be driving, but has immense knowledge of the notoriously difficult track. She'll have the chance to acclimate a little during the WTCC test session at the 'Ring later this month, and hopes to compete in one of the two races – in Morocco or Hungary – before tackling her home track in unfamiliar machinery. News Source: WTCC via YouTube, BridgeToGantry.comImage Credit: Newspress Celebrities Hirings/Firings/Layoffs Motorsports Chevrolet wtcc
It won't be long now before Nissan Leaf finally overtakes Chevy Volt
Thu, Dec 25 2014The two best-selling plug-in vehicles ever are the Chevy Volt and the Nissan Leaf. When the two vehicles launched in late 2010, the plug-in hybrid Volt quickly outpaced the all-electric Leaf and, despite lots of ups and downs since then, continues to hold on to a cumulative sales lead. This will change in 2015. Cumulatively, from November 2010 through November 2014, the Volt sold 71,867 units while the Leaf trails with 69,220. That's a difference of just 2,647. Based on current trends (with the Leaf selling around 2,500-2,700 a month and the Volt at 1,500-1,700) we expect the Leaf to take over either in January or, more likely, February when the Leaf takes over as the most popular plug-in car in America. Perhaps even March, depending on how low the numbers are for January and February, which are always slow sales months in the US. Of course, once it takes the crown, the Leaf can't expect to easily hold on for long. A new Volt is coming in the second half of 2015, likely beating a new Leaf to market. The question is, then, how well the Chevy sells with all of its new bells and whistles. Do you think the Volt will be the comeback kid once the 2016 model becomes available? Featured Gallery 2013 Nissan Leaf View 55 Photos Green Chevrolet Nissan AutoblogGreen Exclusive Electric Hybrid ev sales hybrid sales