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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Nissan Leaf sales double Chevy Volt to close out winning 2014

To close out the year, sales of the two most-popular plug-in vehicles in the US kept going in the direction that they had been all year. The Chevy Volt dropped and the Nissan Leaf had another record month. Sound familiar? The Volt sold 1,490 units in December, a year-to-year drop of 37.7 percent. For all of 2014, Volt sales were down 18.6 percent to just 18,805 (from 23,094 in 2013). On the Nissan side of the ledger, the Leaf sold 3,102 units, up 22.7 percent from the 2,529 sold in December 2013. For the year, Nissan sold 30,200 Leafs, up 33.6 percent from the 22,610 sold in 2013. A few other things to note: For every month in 2014, the Leaf sold more than it did for the same month in 2013. For the Volt, this was only true for three months (April, May and July). Funnily enough, the Volt sold exactly 1,478 units in both March 2013 and 2014. The Volt's 2014 total was lower than both 2013 and 2012, while the Leaf had its best year ever. There were three months in 2014 when people bought at least twice as many Leafs than bought a Volt (September, November, December). The Leaf outsold the Volt every month in 2014. The closest gap was 215 units, in February. The biggest was 1,612, in December. As you've most likely seen, GM is still busy teasing the new Volt, which will make its official debut at the Detroit Auto Show next week. We'll have a more in-depth green car sales post up soon. <iframe embedded="true" "="" scrolling="no" src="https://docs.google.com/spreadsheets/d/1oIuH75vaSHaaplD4x6gLsYjSsiN4oGmez1T63eaYdhY/pubhtml?widget=true&headers=false" height="430"> Nissan celebrates 30,000 leaf sales in 2014, best year ever for sales of any plug-in vehicle NASHVILLE, Tenn. (Jan. 5, 2015) – Nissan, the world leader in electric vehicle sales, shattered yet another sales record with 30,200 LEAF vehicles sold in 2014, which is the first time any plug-in has sold more than 30,000 units in a single year. "Now in its fifth model year, Nissan LEAF is more popular than ever and continues to bring new buyers to Nissan," said Brendan Jones, director, Nissan Electric Vehicle Sales and Infrastructure. "From the beginning our vision was to bring electric vehicles to the mass market in a practical and fun-to-drive package, which is what makes Nissan LEAF the best-selling electric car in the world." Last month, Nissan sold 3,102 all-electric LEAFs, up 22.7 percent from the prior year and a December record.

Malcolm Butler gets the MVP's Chevy Colorado

In the wake of the Super Bowl last week, we reported that New England Patriots quarterback Tom Brady intended to give the Chevy Colorado awarded to him as the game's most valuable player to Malcolm Butler instead. In our informal poll (to say nothing of the hundred-plus comments that ensued), an overwhelming 86.7 percent of you, our loyal readers, agreed that it was the right thing to do. And now that's precisely what's happened. "After consulting Super Bowl MVP Tom Brady," the automaker said in the press release below, "Chevrolet presented an all-new Colorado pickup to New England Patriots cornerback Malcolm Butler." The rookie, as you may have seen in between the commercials, made the game-saving interception that handed his team the victory, propelling Butler to stardom. "I am ecstatic that Chevrolet has chosen to reward me with a Colorado," said Butler upon taking delivery of his new red pickup. "It is just another unreal event in what has been an incredible week." We can only imagine. Enjoy the truck, Malcolm; you've earned it. Related Video: Upon Further Review, Chevrolet Awards Super Bowl MVP Colorado to Malcolm Butler 2015-02-10 DETROIT – After consulting Super Bowl MVP Tom Brady, Chevrolet presented an all-new Colorado pickup to New England Patriots cornerback Malcolm Butler, whose end zone interception preserved the Patriots' victory in Super Bowl XLIX. The Colorado was intended to be awarded to Brady, the Patriots' quarterback, in recognition of his Super Bowl Most Valuable Player award. However, Brady and Chevrolet huddled on Monday and Chevrolet determined Butler deserved recognition for his game-saving interception. "I've seen several game-changing moments in big games, and Malcom's interception last Sunday ranks up there as one of the biggest," said Brady. "I appreciate Chevrolet wanting to honor the Super Bowl's top performer, and I'm glad they have agreed to award the Colorado to Malcolm." Said Butler: "I am ecstatic that Chevrolet has chosen to reward me with a Colorado. It is just another unreal event in what has been an incredible week." The Chevrolet Colorado, 2015 Motor Trend Truck of the Year®, was engineered to be the most capable, most versatile and most technologically advanced midsize truck in the market. With class-leading horsepower and fuel economy along with a 4G LTE built-in Wi-Fi hotspot, the Colorado adds a new dimension to the Chevy truck line.