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Super Bowl MVP Tom Brady gives Chevy Colorado to Malcolm Butler [w/poll]

Winning the Super Bowl, we'd imagine, is pretty sweet. Winning the MVP award at the Super Bowl, even more so – for many reasons, among them that you get a brand new Chevy Colorado, packed full of, you know... technology and stuff. Of course this year's Most Valuable Player was none other than Tom Brady, the New England Patriots quaterback who was crowned Super Bowl MVP for the third time and lead the Pats to win the Super Bowl for the fourth time. He makes tens of millions every season, and Mrs. Brady (a.k.a. Gisele Bundchen) probably makes an extraordinarily pretty penny herself. So what does one of the most successful and wealthy players in NFL history need with a new pickup truck? Not a whole lot, apparently: the Boston Business Journal reports that he gave the truck to Malcolm Butler, the rookie cornerback who intercepted Seattle Seahawks QB Russell Wilson's pass on the Patriots' one-yard line with only twenty seconds to go and sealed the victory for New England. Which strikes us as a fitting gesture, even if Brady did keep the MVP trophy for himself. Related Video: Related Gallery 2015 Chevrolet Colorado View 31 Photos News Source: Chevrolet, Boston Business JournalImage Credit: Jamie Squire/Getty Celebrities Chevrolet Truck tom brady new england patriots

GM program sees dealers taking on way more loaner cars

Given the volume of vehicles we're talking about, this is a significant development for GM's bottom line. Bring your car into the dealership for service, and you may need a loaner car in exchange. And with so many recalls being carried out, that means a lot of loaners – especially at General Motors dealerships. That could be one of the reasons why GM is massively expanding its loaner fleet program. While many Chevrolet and Buick-GMC dealerships have an on-site rental car location operated by a third party like Enterprise (which may or may not provide a GM vehicle), others manage their own loaner fleets. But while the range of dealerships operating such fleets was once small, reports Automotive News, the number has been growing rapidly: from the locations responsible for only 20 percent of those brands' sales two years ago to about 90 percent today. The impetus for that growth comes down to a massive expansion of GM's Courtesy Transportation Program. The initiative encourages dealers to ramp up their loaner fleet to a maximum size determined by GM, with a mix determined by the dealer itself, so that a showroom in Texas can be bolstered with a fleet of pickup trucks and a dealer in California can employ more Volt and Camaro Convertible loaners. The dealership gets a $500 credit for each vehicle its puts in its fleet, and can use those vehicles as loaners for service customers, as multi-day test drivers or to rent out separately. The vehicles remain in the dealer's fleet for 90 days or 7,500 miles, then they can be sold as used, but with new-car incentives. The dealer gets a fleet of loaners, customers get to use the loaners, try out a new car overnight or buy a barely used car with attractive incentives, and GM gets to clock more sales. But therein lies the kicker: the automaker counts the dispatch of the loaner new vehicle to the dealership as a new-car sale, which could end up distorting its sales figures. Counting loaner vehicles as sold vehicles is something of an industry-standard practice, but given the volume of vehicles we're talking about, this is a significant development for GM's bottom line. One dealership - Paddock Chevrolet in Kenmore, NY, for example - had no loaner fleet two years ago, but now runs a fleet of 50 vehicles. Multiply that by the 4,000 or so dealers GM has across America and you're talking about the potential for hundreds of thousands of these sorts of sales.

Chevrolet planning new crossover between Equinox and Traverse

Chevrolet is taking a crowbar to its crossover lineup so it can slide in a new entry between the Equinox (shown) and the Traverse, according to a report in Automotive News. The current Equinox, a tweener compared to its rivals, will get smaller when the next-generation vehicle moves to the Delta platform that underpins the Chevrolet Cruze. The next Traverse will remain full-size, the liberated space between it and the smaller Equinox making room for a fourth offering from the brand. Designed on a short-wheelbase version of the Traverse platform, AN's sources say it will offer three-row seating, and its architecture will also serve the Cadillac SRX successor, the XT5, and the redesigned GMC Acadia. Yes, the Acadia will also come down a notch in size. Once all the rationalizing is complete, the Trax, Equinox, new crossover, and Traverse would give consumers a quicker, easier way to compare size and features with the competition. As it stands, the Ford Edge, Nissan Murano, Honda Pilot, and Toyota Highlander are all larger than the Equinox. The future offering and its two- and three-row seating options would take clear aim at those four vehicles, and the Equinox could focus on the Ford Escape, Honda CR-V, Toyota RAV4, and Jeep Cherokee segment. The new Chevy is predicted to go on sale at the end of next year as a 2018 model. Related Video: Featured Gallery 2015 Chevrolet Equinox View 14 Photos News Source: Automotive News - sub. req. Chevrolet Crossover cadillac srx gmc acadia chevy traverse cadillac xt5