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Chevy murders out Trax crossover with new Midnight Edition

Leaning towards a new Chevy Trax, but think it needs a little bit more attitude? Chevy has you covered with the release of the new Midnight Edition. It's based on the Bowtie brand's smallest crossover, but injects some extra style with its murdered-out treatment. The new Chevy Trax Midnight Edition is based on the top LTZ trim, and upgrades with black wheels, bezels, molding, door handles, and more. Inside, the cabin is adorned with gray-accented seats and gray-piped floor mats. It isn't a huge transformation, but may be just the dose of attitude that Chevy's little crossover needs. Otherwise it's the same Trax introduced a year ago, and comes equipped with a 1.4-liter turbo four good for 138 horsepower and 148 pound-feet of torque. It's available in either front- or all-wheel drive, and will return a claimed 34 miles per gallon on the highway in the former setup. The Midnight package adds an extra $500 to the $26,125 base MSRP on a new Trax LTZ. Related Video: Chevrolet Trax Crosses to the Dark Side New Midnight Edition adds distinction to small SUV 2015-12-27 DETROIT – Chevrolet today announced the 2016 Trax Midnight Edition – a blacked-out styling statement for the small SUV, offering customers a bold choice and adding to the momentum of the brand's record 2015 crossover sales. Based on the LTZ trim, the Midnight Edition features black wheels, bezels, beltline molding and door handles, along with a black rear license plate applique. Inside, the seats are trimmed with gray accents and the floor mats feature gray piping. "Introduced just a year ago, the Trax has quickly become an important vehicle for Chevrolet, bringing in new, younger and more female buyers to the brand," said Betsy Flegg, senior marketing manager, Chevrolet Crossovers. "The small SUV segment is the fastest growing in the industry and models such as the new Trax Midnight Edition provides customers an expressive option." Trax sales were 57,707 for the first 11 months of 2015, placing it second in the segment, with almost 20-percent market share. Chevrolet crossover sales were up 35 percent for the same period. Fusing small-car agility and utility convenience of an SUV, Trax offers up to 48.4 cubic feet of cargo space. A 1.4L turbocharged engine offers the efficiency of a small displacement engine – an EPA-estimated 34 mpg highway (FWD models) – with the power of a larger engine on-demand. Connectivity features include an available 4G LTE Wi-Fi hotspot.

New 2016 Chevy Volt ad arrives in time for Tomorrowland

As summer approaches, so do the blockbusters. We've already seen Furious 7 and The Avengers: Age of Ultron, while Mad Max: Fury Road arrives this week. Next week's big debut is Disney's Tomorrowland, starring George Clooney, and not surprisingly, the advertising campaign is kicking into gear. Perhaps attempting to capitalize on the high-tech theme of the flick, Chevrolet has teamed up with Disney for the second-generation Volt's very first commercial appearance. As we reported previously, the Volt will star on the big screen when Tomorrowland hits theaters, and it will be accompanied by the EN-V Concept. Take a look at the Volt's Tomorrowland spot, up top. Related Video:

Autoblog Minute: 2015 SEMA Show recap

We take a trip to Las Vegas for a recap of the 2015 SEMA show, the trade show for automotive aftermarket professionals and enthusiasts. Autoblog's Eddie Sabatini reports on this edition of Autoblog Minute. Featuring commentary from Senior Editor Greg Migliore. Additionally, we've got our full roundup of SEMA Show coverage, below. Have a look through our collection of posts, and scroll down for the full Autoblog Minute transcript. Show full video transcript text [00:00:00] We take a trip to Las Vegas for a preview of SEMA, the trade show for automotive aftermarket professionals and enthusiasts. I'm Eddie Sabatini and this is your Autoblog Minute. Mazda, Ford, Chevy, Mopar, Roush, and Galpin are just a few of the industry names on hand at this premier tuner show. For a closer look at this year's action we go to Autoblog Senior editor, Greg Migliore: [00:00:30] - [00:01:00] [Greg Migliore Interview] For our full coverage of the 2015 SEMA Show head to Autoblog.com/sema. [00:01:30] For Autoblog I'm Eddie Sabatini. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. SEMA Show Chevrolet Ford Honda Concept Cars Autoblog Minute Videos Original Video SEMA 2015