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How Chevy used popular Instagram user to promote 2016 Volt

A picture is worth a thousand words. When it comes to Chevrolet and its Volt extended-range plug-in, the automaker is hoping pictures can be turned into a few more buyers. The company extended a little love to one popular social-media practitioner to see if the trick works. Former biochemical engineer Kevin Lu started his Instagram account a couple of years ago during a road trip, and the quality of his shots has attracted about 181,000 followers. With that popularity in mind, Chevy brought Lu up to Detroit to check out the unveiling of the next-generation Volt at the Detroit Auto Show last month. Lu also got to see the Detroit-Hamtramck Assembly factory where the Volt is built, Automotive News reports. As for the next-gen Volt, Chevy says a more efficient powertrain and lighter battery help give the car an all-electric range of up to 50 miles and a total driving distance of more than 400 miles. Chevy also touts the model's streamlined grille and (tight) seating for three in the rear. General Motors hopes a combination of those improvements and exposure from sources such as Lu and his Instagram account (and some sleepy ads, apparently) revitalize sales of the model. Last year, Volt sales fell 19 percent to 18,805 units. Related Videos: News Source: Automotive News-sub.req. via GM AuthorityImage Credit: Kevin Lu/Instagram Green Detroit Auto Show Chevrolet Detroit extended-range plug-in instagram

2015 Chevrolet Silverado 1500 Custom Sport Quick Spin

Coincidentally, the week we had the 2015 Chevrolet Silverado 1500 Custom Sport a friend asked, "What would you buy if you could only have one vehicle for everything?" After a week's driving and trailer hauling, very close to first choice would be an American pickup. They're all so good now, you can't lose. And as we found in the Chevy you can go anywhere and haul anything, and you pay no penalty for capability until you try to find an open space on the street to park. Nicely equipped versions like the Custom Sport aren't cheap, but if you need a truck and you like the look of this one, it is really good. Driving Notes The cabin is big and inviting, and everything in it is big and inviting. The materials are nice enough to look and feel swanky but not so lavish that you're afraid to get them dirty. The seats are sized for adult male bears but they don't swallow you up. The sunroof is big enough to be an observatory. It's also quiet. The only time it gets mildly unruly is when you call for power and the engine has to downshift a few gears, otherwise you don't hear the exhaust unless you roll down the window. It looks like it was designed with a T-square. I quite like it, the body-colored bumpers toning things down, the 20-inch wheels doing a much better job of filling those ample arches than the standard 17-inchers. The truck is built for people who take their work and all their gadgets with them. The front console has three USB ports, two 12-volt cigarette lighter ports, and a three-prong 110-volt outlet. The giant cubby at the base of the console has an insert to hold a clipboard or a small tablet. The abyss under the center armrest has one more 12V cigarette lighter, two more USB ports, an SD card reader, and another specialized holder for something the size of a small tablet. There's a WiFi hotspot so the streaming never has to stop. The Chevrolet navigation was trouble-free as usual, and you can input destinations on a QWERTY touchscreen keyboard. Every nav system should be so solid. The Silverado has some of the best feature implementations we've encountered in any vehicle. The lane departure warning and park assist systems don't vibrate the steering wheel, they vibrate the seat. The left, right, and middle of the seat bottom will pulse as necessary, an intuitive, peripheral way to deliver a message that doesn't interrupt your primary focus. The rear-view camera is no longer offset, it's centered.

Chevy to resume engine-building program for 2015 Corvette Z06

One of Chevrolet's most popular and unique customer features is set to return for 2015, as the company has announced that the Engine Build Experience is back. Interested owners will be able to screw together their engines beginning in March. The $5,000 option (which does not include the cost of travel) will give future owners of the 2015 Corvette Z06 the chance to screw together their car's actual 6.2-liter, supercharged V8. Available on each of the Z06's three trims, the Engine Build Experience includes a day at the Performance Build Center, instruction from an engine assembly tech, photographs of the experience and a personalized engine plaque. Once the build process is completed, the engine will (eventually) be fitted under the hood of the customer's personal Z06. "Chevrolet recognizes the passion customers have for Corvette and the Engine Build Experience offers them a truly unique opportunity for hands-on involvement in the creation of the heart of their new car," Corvette product manager Harlan Charles. "It's important for customers to understand their engine won't be installed the day after they built it. It will flow into the scheduling process for vehicle assembly, which depends on a number of logistical variables." Scroll down for the official announcement of the Z06's Engine Build Experience, available below. Exclusive Corvette Engine Build Experience Returns Program renewed for supercharged LT4 engine at new Bowling Green build center 2015-01-07 BOWLING GREEN, Ky. – Chevrolet announced today it is resuming the exclusive Engine Build Experience for Corvette Z06 customers – the only program of its kind for supercar customers. Starting in March 2015, Corvette Z06 customers will be able to assemble the 650-hp supercharged LT4 engine for their cars at the new Performance Build Center inside the Bowling Green Assembly Plant. "Chevrolet recognizes the passion customers have for Corvette and the Engine Build Experience offers them a truly unique opportunity for hands-on involvement in the creation of the heart of their new car," said Harlan Charles, Corvette product manager. "It's a chance to bond with their new car." The Engine Build Experience is selected with order code PBC and is offered on all Z06 trim levels.