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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Corvette racer Gavin confirms Grand Sport debut in Geneva

Need further proof that Chevrolet is trying to turn the Corvette into a truly globe-spanning sports car? Then check out this Instagram post from Corvette Racing's Oliver Gavin that shows a new Grand Sport model will debut not at Detroit, or Los Angeles, or even New York, but at Geneva. In Switzerland. That's in Europe, land of Bugatti, Porsche, Ferrari, and Aston Martin. Gavin hasn't deleted the image as of this writing, but is probably getting an earful from his Chevrolet handlers at this moment. His post shows a number of press materials, including a schedule for Chevrolet's press conference, slated for late tomorrow morning (Geneva time, of course). Gavin will be handling the introduction at the Palexpo, and he'll be joined by Corvette chief engineer Tadge Juechter, who according to the materials will be driving the new Grand Sport on stage. It's a bold move on the part of Chevrolet, showing its homespun Kentucky-built Corvette alongside debuts like the Bugatti Chiron and Aston Martin DB11. But while we now know that the Grand Sport is coming tomorrow, our next question moves on to how it will look and perform. Will Chevy revive the classic Grand Sport color scheme – a single wide, white stripe on an Admiral Blue body with two red accents on the driver's front fender – or follow the example set by the C6, which went for a subtler look with classic Cunningham-like stripes? Will there be any performance advantages over the standard model? Perhaps less weight and a smidge more power? Chevy's Geneva presser kicks off at 10:45 a.m. or 4:45 a.m. here on America's east coast. We'll be on hand both in Geneva and here at home to cover all the excitement, so check back then. And bring coffee. Related Video:

2018 Mazda6, Porsche Panamera and Nissan Titan | Autoblog Podcast #541

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Green Editor John Beltz Snyder and Associate Editor Reese Counts. We talk about driving the updated, turbocharged 2018 Mazda6, 2018 Porsche Panamera Sport Turismo 4S Sport Turismo and the 2018 Nissan Titan S 4x4 King Cab. We also discuss aftermarket parts for the Chevy Colorado, pick our favorite 50th Anniversary Hot Wheels and, as always, help a listener buy a new car in our "Spend My Money" segment. Autoblog Podcast #541 Your browser does not support the audio element. Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we've been driving: Mazda6, Porsche Panamera, Nissan Titan The aftermarket takes on the Chevy Colorado 50th Anniversary Hot Wheels Spend my money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: Aftermarket Podcasts Chevrolet Mazda Nissan Porsche Car Buying Truck Wagon Sedan Hot Wheels porsche panamera sport turismo