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2020 Chevy Corvette Stingray vs the world: How it compares on paper

The 2020 Chevy Corvette Stingray in its base form offers an astonishing amount of performance for the money. In fact, so impressive is the car's spec sheet that the Corvette kind of exists in two different competitive sets: one of cars priced similarly, and another with cars of similar performance and reputation. To get a feel for how it handles each of these segments, we've compiled specifications for those two sets of players. You can find the first set below, which looks at cars of roughly the same price point. Following that is a bit of analysis, and then there's a chart of cars with similar performance and reputation. And that chart will also have some analysis. Though final pricing for the Corvette hasn't been announced yet, we know the Corvette will start at less than $60,000. And as far as pricing goes, its closest competitor is the Porsche 718 Cayman, which also starts at just under $60,000. Both are mid-engined and rear-drive, but the Corvette offers an extra 195 horsepower and 190 pound-feet of torque. The Cayman does boast a curb weight of right around 3,000 pounds, so it weighs a few hundred pounds less than the Corvette, but it's likely not enough to make up for the power deficit. The Corvette's sub-3.0-second 0-60 time bears this out against the Cayman's best 4.5-second run. Impressively, though, the Cayman has more cargo space than the Corvette in a package that's nearly 10 inches shorter. The Cayman also still offers a manual option for those that prefer self-shifting. The 2020 Toyota Supra is on the cheap end of this sports car class, just crossing $50,000. It also boasts more power than the Cayman, though it's still down by 160 ponies and 105 pound-feet of torque to the C8. It's also about as roomy as the Corvette, despite being about the same size as the Cayman. Cargo space is a bit tighter. Its driving characteristics will likely differ, too as the Supra sits on a front-engine platform. It might even feel closer to a C7 Corvette in some ways. The other mid-engine entry in this price range is the 2019 Alfa Romeo 4C Spider. Its small 1.7-liter turbo inline-4 only makes 237 horsepower and 258 pound-feet of torque, but it's also far and away the lightest of this group at 2,487 pounds. That's roughly 1,000 pounds lighter than the Corvette. It isn't as fast as the Corvette in a straight line, but that lightness surely pays dividends in cornering and braking.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Next-gen Chevy Volt will get 1.5-liter, four-cylinder engine

As General Motors gets ready to unveil the new Chevy Volt at the Detroit Auto Show in January, it's starting to reveal a few more details about the updated plug-in hybrid. Today should be fruitful on that front, thanks to an event GM is hosting today that focuses on the new Volt, and we've just had the first bit of new: a bigger engine is coming. Since the beginning, the Volt has used a 1.4-liter, four-cylinder engine as a range extender when the battery runs dry. The second-generation model will instead get a slightly larger 1.5-liter, four-cylinder engine that will be built in Flint, MI. That's a step up from the various engines that have been a part of the 2016 Volt's rumored mills, everything from a 1.0-liter or 1.2-liter three-cylinder to a 2.0-liter turbo. The confirmation about the new 1.5-liter powerplant was found in Automotive News, where we also heard again that GM is going to start building the new Volt's electric drive unit in Detroit, moving production up from Mexico. We will have more information on the 2016 Chevy Volt later today.