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GM opens military discount to 21M veterans and their spouses

May marks the start of National Military Appreciation Month, and General Motors is getting into the spirit by expanding its military discount program to, well, just about everyone. That includes a total of 21 million military veterans and their spouses, along with the current slate of active duty, reserve, and National Guard members. The discount can slash thousands of dollars off the price of a new Buick, Chevrolet, or GMC vehicles, with Automotive News listing an $1,100 discount on the top gas-powered version of the Malibu, the Premiere. Those that want a bit more spice can get $1,700 off the price of a last-generation 2015 Camaro SS, while truck buyers will enjoy $3,000 off the Chevy Silverado All Star. That's just a start, though, since the military discount can be paired with other GM incentives. The discount doesn't apply to everything, though. Some are understandable – none of Cadillac's vehicles are included in the deal, nor is the Corvette Z06. You'll also be unable to apply the discount to a range of base-level trims, like the Chevy Cruze or Equinox L, the base Colorado, or the entry level GMC Acadia, Canyon, and Terrain. A full list is available at GM's dedicated military discount website. GM's expanded discount plan runs from today through May 31. News Source: General MotorsImage Credit: General Motors Buick Chevrolet GM GMC Car Buying Car Dealers Military

Even if GM does close all 5 of those plants, it'll still have too many

DETROIT — General Motors' monumental announcement on Monday that it will close three car assembly plants and two powertrain plants in North America and slash its workforce will only partially close the gap between capacity and demand for the automaker's sedans, according to a Reuters analysis of industry production and capacity data. Sales of traditional passenger cars in North America have been declining for the past six years and are still withering. After GM ends production next year at factories in Michigan, Ohio and Ontario, it will still have four U.S. passenger-car plants — all operating at less than 50 percent of rated capacity, according to figures supplied by LMC Automotive. In comparison, Detroit-based rivals Ford and Fiat Chrysler Automobiles will have one car plant each in North America after 2019. The Detroit Three are facing rapidly dwindling demand for traditional passenger cars from U.S. consumers, many of whom have shifted to crossovers and trucks. Passenger cars accounted for 48 percent of retail light-vehicle sales in the United States in 2014, according to market researchers at J.D. Power and Associates. This year, sedans will account for less than a third of light vehicle sales. That shift in turn has left most North American car plants operating far below their rated capacities, while many SUV and truck plants are running on overtime. The collapse in passenger-car demand is a challenge for nearly all automakers in the United States, including Japan's Toyota and Honda, which have the top-selling models in the compact and midsize car segments. Toyota executives said last month they are evaluating the company's U.S. model lineup. But Toyota also plans to build compact Corolla sedans at a new $1.6 billion factory it is building in Alabama with partner Mazda. The obstacles facing GM in its plans to close more auto factories became apparent on Tuesday as U.S. President Donald Trump threatened to block payment of government electric vehicle subsidies to GM. While it is not certain that Trump unilaterally has the power to do that, he made it clear he intends to use his office to pressure the company to keep open a small car plant in Ohio that GM says will stop building vehicles in March.

Malcolm Butler gets the MVP's Chevy Colorado

In the wake of the Super Bowl last week, we reported that New England Patriots quarterback Tom Brady intended to give the Chevy Colorado awarded to him as the game's most valuable player to Malcolm Butler instead. In our informal poll (to say nothing of the hundred-plus comments that ensued), an overwhelming 86.7 percent of you, our loyal readers, agreed that it was the right thing to do. And now that's precisely what's happened. "After consulting Super Bowl MVP Tom Brady," the automaker said in the press release below, "Chevrolet presented an all-new Colorado pickup to New England Patriots cornerback Malcolm Butler." The rookie, as you may have seen in between the commercials, made the game-saving interception that handed his team the victory, propelling Butler to stardom. "I am ecstatic that Chevrolet has chosen to reward me with a Colorado," said Butler upon taking delivery of his new red pickup. "It is just another unreal event in what has been an incredible week." We can only imagine. Enjoy the truck, Malcolm; you've earned it. Related Video: Upon Further Review, Chevrolet Awards Super Bowl MVP Colorado to Malcolm Butler 2015-02-10 DETROIT – After consulting Super Bowl MVP Tom Brady, Chevrolet presented an all-new Colorado pickup to New England Patriots cornerback Malcolm Butler, whose end zone interception preserved the Patriots' victory in Super Bowl XLIX. The Colorado was intended to be awarded to Brady, the Patriots' quarterback, in recognition of his Super Bowl Most Valuable Player award. However, Brady and Chevrolet huddled on Monday and Chevrolet determined Butler deserved recognition for his game-saving interception. "I've seen several game-changing moments in big games, and Malcom's interception last Sunday ranks up there as one of the biggest," said Brady. "I appreciate Chevrolet wanting to honor the Super Bowl's top performer, and I'm glad they have agreed to award the Colorado to Malcolm." Said Butler: "I am ecstatic that Chevrolet has chosen to reward me with a Colorado. It is just another unreal event in what has been an incredible week." The Chevrolet Colorado, 2015 Motor Trend Truck of the Year®, was engineered to be the most capable, most versatile and most technologically advanced midsize truck in the market. With class-leading horsepower and fuel economy along with a 4G LTE built-in Wi-Fi hotspot, the Colorado adds a new dimension to the Chevy truck line.