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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Junkyard Gem: 2005 Chevrolet Aveo LS Sedan

The story of Daewoo in North America took some interesting plot turns over the decades. First we had the 1988-1993 Pontiac LeMans, a rebadged Daewoo LeMans. A bit later, Daewoo began selling cars under its own nameplate here, with the Lanos, Nubira, and Leganza available for the 1999-2002 model years. Then Daewoo fled the continent and left warranty service of those cars in the hands of Manny, Moe, and Jack. With GM taking over Daewoo Motors after Daewoo's bankruptcy, we got some Daewoos with Suzuki badges here— the Verona and the Reno— while Chevrolet began selling the South Korean-built Daewoo Kalos as the Aveo for the 2004 model year. This car may not be a gem in the sense that you would want to own one, but it's a gem of automotive history and thus deserves its place in this series (especially because it's one of the rare 5-speed cars sold here). Many (maybe even most) of these cars ended up in the hands of rental-car companies and other fleet users, but we can tell from the three-pedal setup that this car went to a non-fleet buyer. We've had a couple of these cars compete in the 24 Hours of Lemons, where I work as a dignified and respected race official, and they've been amazingly quick on a road course in the hands of good drivers. Power came from this 103-horsepower Opel-designed four displacing 1.6 liters. The Nubira and Lanos got versions of this engine on these shores, too. The LS was the top trim level for the Aveo in 2004, so this car got air conditioning and a halfway decent audio system (by 2004 standards). The seat fabric is industrial-grade stuff, which would have held up well under the steady drip and/or torrents of bodily fluids coating the interiors of rental cars. The 2004 Aveo LS started at $12,045, which comes to about $16,675 in 2020 dollars, so it was a lot of commuter-appliance for the price. The following generation of this car became the Chevrolet Sonic, beginning with the 2012 model year. You can still buy a new Sonic, and the inflation-adjusted price is nearly identical to that of the original AveoÂ… though you might want to move fast if you really want one, because Daewoo stopped selling the Kalos in South Korea not long ago. If you want the rarest member of the Aveo family available in North America, find yourself a hen's-teeth Pontiac G3, the short-lived Pontiac-badged version. Speaking of the G3, here's the way it broke the hearts of gas pumps around the world.

2016 Chevy Malibu undercuts rivals with $22,500 starting price

Customers eager to get their hands on the new 2016 Malibu may be pleasantly surprised to find that Chevy has actually reduced the price on the base model. In fact the Malibu now undercuts much of the competition. Order up a new Malibu in entry-level L trim and you'll shell out only $22,500. That includes the $875 destination charge (which is $50 more than what Chevy used to charge for delivery). The Malibu L of course won't come with all the bells and whistles of the higher trim levels, but still comes with 10 airbags, cruise control, and push-button ignition. Compare that to the competition and you'll find the base Malibu less expensive than most, but not all. It undercuts the Ford Fusion, Honda Accord, Toyota Camry, and Nissan Altima – although the Hyundai Sonata and Mazda6, for example, are still marginally less expensive in base trim. Those looking for a little bit more can upgrade to the Malibu LS ($23,995), LT ($25,895), or Premier ($31,795). The L, LS and LT come with a 1.5-liter inline-four, but the Premier packs a 2.0-liter turbo that can also be had in LT spec for $29,495. Pricing for the Malibu Hybrid is slated to be announced at a later date, as will EPA fuel economy figures for the rest of the range. Next-Gen Chevrolet Malibu Starts at $22,500 Lower than Camry, Accord, Fusion and Altima 2015-09-10 DETROIT – The 2016 Chevrolet Malibu, the most fuel-efficient, connected and technologically advanced version in the nameplate's history – will be available with a starting suggested retail price of $22,500 for the L model. "We've continued our focus on delivering on the highest levels of quality, as evidenced by recent recognitions from J.D. Power on initial quality and long-term dependability," said Steve Majoros, director of Chevrolet cars and crossovers. "The 2016 Malibu is engineered and priced to give customers impressive value and technology that's hard to compete with." For 2016, Malibu will be offered in five models, L, LS, LT, Hybrid and Premier. Standard equipment includes 10 airbags, cruise control, push-button start with passive entry and fuel-saving stop/start technology on the base 1.5L 4-cylinder engine. The LS model, starting at $23,995, includes standard Chevrolet MyLink Radio with 7-inch diagonal color touch screen, available compatibility with Apple CarPlay and Android Auto and a rear vision camera. CarPlay and Android Auto are subject to Apple and Google privacy statements and require compatible smartphone and data plans.