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Next-gen Chevy Cruze caught cruising in the cold

Spy photographers have caught what looks like the next-generation Chevrolet Cruze out on snow patrol. The camo could be tricking our eyes, but it look like it has an even tidier, more rounded front end and even lower fenders in relation to the top of the hood. And either a chunk of camo has been wedged between the side mirrors and the doors, or the mirrors are up for revision, too.
The door handles have been moved up the side of the car, leading the way to a rear end that grows a bit in length. If the rumors are true, the coming second-generation Cruze sits on the new D2XX platform that will replace the Delta and Theta platforms at General Motors. A global architecture, the Cruze will be the first to get it, but it will underpin everything from next Chevrolet Volt to the Equinox and could be responsible for 2.5 million units by 2018. The next Cruze is expected to begin production in GM's Lordstown, Ohio plant in the third quarter of 2014.

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Jeff Gordon to pace Indy 500 in Corvette Z06

The Chevrolet Corvette has served as pace car for the Indianapolis 500 more than any other vehicle in the century-long history of the race. And this year it'll be at the front of the pack again in the form of the Corvette Z06 driven by Jeff Gordon. With 650 horsepower on tap, the Z06 is among the fastest, most powerful cars ever to serve as pace car for the Greatest Spectacle in Racing – right up there, at any rate, with the ZR1 that led the field in 2012 and the Viper GTS from 1996. For this year's race, it's been decked out in white with special graphics, strobe lights and a red interior. The 99th running of the race will mark the 13th time a Corvette has been tapped for the honor. Gordon, a name better known to NASCAR fans, but certainly no stranger to the track, will handle driving duties. The four-time Sprint Cup champion has won the Brickyard 400 no less than five times, including the very first time it was held back in '94. No driver has won at Indy more than Gordon – a record he shares with Michael Schumacher, who won the US Grand Prix there five times. (AJ Foyt, Al Unser and Rick Mears share the record for Indy 500 victories at four apiece, in case you were wondering.) It'll be a busy Sunday for Gordon, who will also be competing in the Coca-Cola 600 at Charlotte on the same day. Jeff Gordon to Drive Corvette Z06 Indy 500 Pace Car Five-time Brickyard winner will lead pack for 99th running of the Indianapolis 500 2015-04-29 INDIANAPOLIS – Five-time Brickyard 400 winner and four-time NASCAR Sprint Cup champion Jeff Gordon will drive a Corvette Z06 pace car for the 99th running of the Indianapolis 500 mile race, May 24 at the Indianapolis Motor Speedway. It is the 13th time a Corvette has served as the official pace car, dating to 1978, and the 26th time a Chevrolet has led the pack for "The Greatest Spectacle in Racing." Corvette has served as the pace car more than any other vehicle in the race's history. Gordon, who grew up in nearby Pittsboro, Ind., is no stranger to the Indianapolis Motor Speedway. In 1994 he won the inaugural Brickyard 400 – the first-ever NASCAR race at the Brickyard, and has visited the winner's circle there four more times. That makes him one of only two five-time winners at Indy in any series. Michael Schumacher won five Formula One races there. "It's great to have Jeff Gordon serve as this year's pace car driver," said Jim Campbell, Chevrolet U.S. vice president of performance vehicles and motorsports.