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Deep discounts — $12K, $13K, $16K — are fueling a pickup price war

Heavy discounts of up to $16,000 per vehicle are fueling a "truck war" among full-size pickups sold in the United States by the Detroit Three, a Reuters analysis shows. Strong U.S. sales this year of the highly profitable big trucks have helped offset lagging passenger car sales. But it is not clear how much of the truck demand is linked directly to ample factory incentives and dealer discounts, or how far sales might decline without those subsidies. A Reuters survey of Ford, General Motors Co's Chevrolet and Fiat Chrysler Automobiles's Ram truck dealers across the United States indicates stores are offering deep discounts the country's bestselling full-size pickup trucks. "The walls are not crashing down on full-size trucks," said Sam Fiorani, vice president of global vehicle forecasting at AutoForecast Solutions in Chester Springs, Pennsylvania. Detroit-based automakers want to keep cranking out their high-margin trucks, he added, and "giving up a little of the profit is the cheapest way to do it." Stores are offering discounts of up to $12,000 on the 2018 Ford F-150, which remains the best-selling vehicle in the country, recording more than 80,000 sales in May. Discounts run up to $13,000 on the 2018 Chevrolet Silverado and as high as $16,000 on the Ram 1500. Average transaction prices for full-size pick-ups range from around $42,000 to $45,000, industry analysts and automakers say. All three companies are spending furiously - GM and Fiat Chrysler to help sell off carryover 2018 trucks to prepare for redesigned 2019 models, and Ford to sustain its long-held sales crown. A supplier fire that temporarily shut down production of the F-150 last month "changed the game," said Jeff Schuster, senior vice president of forecasting at LMC Automotive in Troy, Michigan said. The supply halt nudged Ford's crosstown rivals "to ratchet up incentives on the current models to go after weakness at Ford," he said. Deals advertised on the companies' official websites range from rebates and low-interest loans to ultra-cheap lease rates, but they are not telling the whole story. Ford, for instance, advertises a $2,000 rebate and a $500 financing credit on sales of certain F-150 models. But James Collins Ford in Louisville, Kentucky, is offering discounts of up to $12,215 on the 2018 F-150 XLT SuperCrew 4x4. The price cuts are even steeper at a number of GM and Fiat Chrysler dealers. Quirk Chevrolet is selling the 2018 Silverado 1500 Double Cab at $13,000 off sticker.

2014 Chevrolet Corvette Stingray convertible headed for Geneva debut

While most of the world is still coming down from all the hype surrounding the debut of the 2014 Chevrolet Corvette Stingray at the Detroit Auto Show earlier this month, we're already looking to the future. And according to Autoweek, the next chapter in the C7 story will unfold at the Geneva Motor Show in March. That's right, General Motors is reportedly using the Swiss stage as its venue to debut the Corvette Stingray convertible.
If this strikes you as odd, you aren't alone. After all, with a car that's such an American icon, we'd fully expect Chevrolet to unveil it here on our shores in either Chicago or New York. But according to Autoweek, GM is looking to boost export sales of its halo car, and since the C7 was engineered to compete with the world's best and brightest, showing it off in Geneva is somewhat of a smart move. What's more, those with sharp memories will recall that GM used the Geneva expo to debut the sixth-generation C6 Corvette convertible back in March 2004, so there's also a precedent.
Details surrounding the Corvette Stingray convertible are still slim, though we fully expect the 6.2-liter V8 and choice of either six-speed automatic or seven-speed manual transmissions to carry over unchanged. Prototypes spotted on the road showed the car fitted with a cloth convertible roof, as well.

Chevy updates Silverado HD with new towing equipment

Enamored by the updated Chevy Silverado released just the other day, but need something a little more heavy duty? Chevy isn't going to keep you around waiting for long, as it has now revealed a new Silverado HD as well. While the new Silverado 1500-series has been distinguished over the outgoing version principally by its revised styling, the updated Silverado HD is more about its enhanced equipment. It's got a new Digital Steering Assist system (on some models) designed to enable easier and safer towing. There's a new gooseneck/5th-wheel trailer prep package that enables Chevy's new heavy duty truck to tow as much as 23,200 pounds. And the interior equipment is augmented as well by a new MyLink system with seven- or available eight-inch display, Apple CarPlay and Android Auto capability, wireless phone charging and more. Buyers will be able to choose between two versions (2500HD and 3500HD), four trim levels, three cab sizes, two cargo box lengths, and numerous powertrain and drivetrain configurations for a staggering array of combinations. There'll also be several special editions and packages, like the Z71 for off-road use and Custom Sport Edition for a sleeker look, as well as chassis cab and CNG versions. Scope out the full details in the press release below and the fresh batch of images in the gallery above. Related Video: 2016 Chevy Silverado HD Offers Digital Steering Assist Control-enhancing system, phone integration and 5th wheel package lead updates 2015-09-24 DETROIT – Chevrolet Silverado HD trucks are engineered to make the toughest jobs easier, and new technologies for 2016 complement features such as integrated cruise control, powertrain grade braking and diesel exhaust braking to enhance control. New Digital Steering Assist power steering on some double cab and crew cab models helps make hauling and trailering easier and more confident, with electronic controls that enhance road holding and stability on the highway – particularly on crowned roads – regardless of whether the truck is loaded. It also offers greater responsiveness and an improved steering feel. Digital Steering Assist is not available on Work Truck models or regular cab. There's also a new Gooseneck/5th Wheel Trailering Prep Package, with a spray-in bedliner, that makes Silverado HD models ready to tow larger trailers right from the factory.