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2016 Chevy Volt ads strike frustrating, yet familiar, chord

Sometimes, it's hard to let go. In the six years that GM has been advertising and selling the Chevy Volt, one dominant message is that the car is an EV without any range anxiety. On the one hand, this is a positive thing: our car does something that other electric vehicles don't. Of course, there's another, more reasonable take on the message that EVs only equal limited range: don't promote this viewpoint if you ever plan on selling a pure EV. But, of course, this is exactly what GM is doing with a new ad for the 2016 Chevy Volt. Called Elevator, the spot (watch it above) compares driving an all-electric car with riding in an elevator getting stuck. Your Nissan Leaf might run out of electricity, the ad says, and that would be as uncomfortable as being trapped between floors. The main problem, of course, is that Chevy also offers the Spark EV and is getting ready to sell the Bolt EV. Does the company think that everyone will forget these anti-EV commercials when it come time to shop for a Bolt? Even worse, does GM think we've forgotten the Anthem ad for the Volt back in 2010? Apparently, so. Elevator isn't the only ad for the 2016 Volt that GM debuted today. The other, called Time Capsule (below), takes a swipe at the Toyota Prius. Trouble is, there are two easy ways to dismiss this ad as well. First, and most obviously, if GM is against using old technology, then why does it continue to shove a 100-year-old fossil fuel engine into almost every car it builds? Second, attacking the Prius for using 15-year-old tech – when said tech is still able to mop the floor with any hybrid from GM in the fuel economy race - is more like an admission of defeat than anything to be proud of. "Hey look, the Prius uses technology from the '90s," GM says. To which the observant viewer will ask, "Well, then why can't you build a 50-mile-per-gallon hybrid, GM?" It's also worth noting that Chevy has been on a misguided advertising streak as of late. We bashed their ads that suggested its Silverado is better than the F-150 because it uses steel instead of aluminum, too, especially since those commercials used shark cages and stupid superhero costumes in an attempt to make a point. Chevy, stop assuming we're all idiots. Please. Now, the 2016 Volt is a great car and I know that GM can make a darn good Volt ad (like this one), so seeing the company shoot solid fuel-efficient technologies in the back (again and again) is just frustrating.

C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

Next-generation Chevrolet Colorado breaks cover in new spy photos

The next-generation Chevrolet Colorado broke cover in this fresh set of spy photos this week, giving us a glimpse of what to expect when GM's compact trucks are replaced in what is expected to be either 2023 or 2024.  Thanks to its still-extensive camouflage, this prototype doesn't give away a ton about the new Colorado's styling, but in profile, it appears as though the swoopy, upswept rear cab line might become a thing of the past. We wouldn't be surprised to see the new Colorado adopt a more angular, squared-off look more akin to that of its big brother, the half-ton Silverado. The Silverado is also expected to donate what may be the new Colorado's only powertrain. Taking a cue from Ford, Chevy is expected to offer the next-gen Colorado with just a turbocharged four-cylinder engine — the new corporate 2.7T in this instance. The large, 310-horsepower four-pot can easily take over for the 3.6L V6 currently available in the GM twins and one-up the 270-hp Ranger to boot. This would mark the end of both a V6 and diesel option being offered in GM's midsize trucks, and tracks with the company's slow, silent effort to eliminate lower-margin models. We say "trucks" because, well, whatever happens with Chevy is likely to translate to GMC. The Canyon will be due for replacement at the same time, and will likely carry on as a re-skin of Chevy's offering. We're not yet certain exactly when Chevrolet will start selling the next-gen Colorado, but given the reasonably complete state of this prototype, we expect it won't be long now. Rumors suggest it could hit the market in 2023 as a 2024 model.  Related Video: The Best Midsize Pickup: Ranger vs Gladiator vs Tacoma vs Colorado