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Chevy 'committed to marketing Bolt the right way'

The 2015 edition of the annual AltCar Expo in Santa Monica, CA in September was a relatively quiet affair. Attendance felt light compared to previous years. But that didn't mean there wasn't something happening that might have just as big an impact on the plug-in scene as anything that's ever happened in previous years at the Santa Monica Convention Center. I say this because of what GM's Shad Balch told me about Chevy's plans to market the upcoming Bolt electric car. This is GM's next-gen electric vehicle, which will have a roughly 200-mile range and may cost about $30,000 after tax incentives (maybe). To say he's excited to start selling this car is an understatement. Set aside the obvious challenge Chevy will have with cars named both the Volt and the Bolt, especially when some languages exchange the pronunciation of the letters B and V. Set aside the fact that, for now, Balch is dealing with his own company actively advertising against the product he's trying to get people excited about. Balch, GM's manager of new product and public policy communications, is tremendously positive about the Bolt's chances in the marketplace when it arrives in 2017 or 2018. "Driving an EV is, in every proof point, better than a gas-powered car, except for charging." - Shad Balch AltCar and the concurrent National Drive Electric Week represented the Bolt's West Coast debut, and Balch told me that the car's arrival in California shows how "Detroit recognized that they need to send it out to their number one market." The car's appearance outside of the Motor City was "The most encouraging part for us out here, being in the market ... to be able to explain that we are committed to marketing this car the right way. ... We're trying to make that known as much as possible, because that is the number one criticism that we hear. That's why events like these are so important, because we can't wrap up into a 30-second spot what these cars are capable of. I can't even explain it to you in 10 minutes what it's like. But the thing is, driving an EV is, in every proof point, better than a gas-powered car, except for charging." Now, there's a fairly decent chance that GM will hit the 250,000-vehicle limit for the $7,500 federal tax incentive right about when the Bolt comes to market, so I had to ask how the Bolt gets marketed if the price tag jumps up a few thousand dollars. Balch was straightforward. "Well, we would sell fewer cars," he said. "It's pure and simple. ...

2019 Toyota Corolla vs. compact hatchbacks: How they compare

So you've read what we thought about the 2019 Toyota Corolla Hatchback. Oh, you didn't? Well, click to your left, we'll still be here. Just made some coffee, we're good for a while. Welcome back! Wasn't that riveting? The blue paint sure is bright, eh? Well, now you must be wondering how that new 2019 Corolla stacks up with all the other hatchbacks. And, despite long thinking that hatchbacks were doomed, there are actually quite a lot of them these days. So many, in fact, that we couldn't fit them all in our space-limited comparison chart. So, with apologies to the Hyundai Elantra GT, Kia Forte and the dead-man-walking Ford Focus, these were the cars we chose based on sales and competitiveness: the Honda Civic Hatchback, Mazda3 5-Door, Volkswagen Golf, Chevrolet Cruze and Subaru Impreza. We also included the outgoing Corolla iM for reference. If you think we've left something of interest out, you can always create your own comparison. Performance and fuel economy There is but one king here, and its name is Civic. While the sedan and coupe come with a naturally aspirated 2.0-liter 158-horsepower four-cylinder that's less potent than the Corolla's, the hatchback comes standard with the 1.5-liter turbo that aces the segment in terms of both acceleration and fuel economy. The Golf's acceleration should be comparable, but as you can see, it trails on fuel economy (still not bad, though). The new Corolla ends up being better than the rest with its new 168-hp four-cylinder paired to novel transmissions: a six-speed manual with rev-matched downshifting (!) and a CVT that mimics the actions of a 10-speed automatic. The Corolla does weigh more than everything else, though, so that could hamper its acceleration. Fuel economy data also wasn't announced, but Toyota indicated it would be a bit better than the old Corolla iM. Something akin to the 2.0-liter Mazda 3's numbers seems likely. As for the Mazda, its top two trim levels actually come standard with its bigger engine. In any event, despite its ample power, testing has often showed that the Civic is still the quicker car from 0 to 60 mph. And finally, let's not leave out the two on the end. The Subaru is the only car in the segment that offers all-wheel drive (the Focus RS and Golf R don't count), but is also the segment weakling now that the Corolla iM has been discontinued.

Chevy gives Camaro Red, Black Accents for SEMA

Just the other day, Chevy announced a series of modified show cars it's planning to bring to SEMA this year. Now it has revealed full details on what could prove the most enticing among them in the form of a pair of Camaros. These new Red Accent and Black Accent editions are based on the new, sixth-generation 2016 Camaro SS. The former starts out as a Camaro SS convertible, done up in silver with red trim inside and out. It's got a leather interior, custom grille, hash-mark fender graphics, blacked-out bowtie badge, and 20-inch alloys. Even the engine is visually enhanced with a red cover. While it was at it, Chevy also dropped the suspension and fitted a new air intake and Brembo front brakes. Joining it is the Black Accent concept, based on a red Camaro SS coupe. As its name suggests, it's got a blacked-out aero kit, bowtie badge, and fuel cover, along with darkened tailllamps and satin black stripes. It also gets a black leather interior and its own set of 20-inch wheels, along with the aforementioned lowering kit, Brembo front brakes, air intake, and red engine cover. The Accent concepts are designed to showcase the extent of the accessories Chevy is offering for the new Camaro, and will be showcased at SEMA alongside modified versions of the Spark, Trax, Malibu, Colorado, and Sierra. Feel free to scope out the gallery above and the details in the press release below. Related Video: 2016 Camaro SS Concepts Designed to Inspire Red, Black Accent cars showcase new accessories, preview production packages DETROIT – Chevrolet introduced two customized 2016 Camaro SS concepts that illustrate the possibilities enabled by the new portfolio of Gen Six Camaro accessories and performance parts. Dubbed Red Accent and Black Accent for their respective design themes, each uses components Chevrolet will offer during the first model year of the new Camaro. "These are great-looking examples of what customers can do to personalize their new Gen Six Camaro," said Roger McCormack, director, Accessories & Performance Parts Marketing. "This will be the largest-ever portfolio of Camaro accessories and performance parts.