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New 2016 Chevy Volt ad arrives in time for Tomorrowland

As summer approaches, so do the blockbusters. We've already seen Furious 7 and The Avengers: Age of Ultron, while Mad Max: Fury Road arrives this week. Next week's big debut is Disney's Tomorrowland, starring George Clooney, and not surprisingly, the advertising campaign is kicking into gear. Perhaps attempting to capitalize on the high-tech theme of the flick, Chevrolet has teamed up with Disney for the second-generation Volt's very first commercial appearance. As we reported previously, the Volt will star on the big screen when Tomorrowland hits theaters, and it will be accompanied by the EN-V Concept. Take a look at the Volt's Tomorrowland spot, up top. Related Video:

Auto Show Notebook: Legendary Continental name inspired Lincoln's designers

What's in a name? A lot for the Continental concept, and it gave Lincoln designers a sense of purpose as they styled the brand's upcoming flagship sedan. "The moment that we told them, it was amazing," Lincoln president Kumar Galhotra said. "They totally got it." "It" is cutting-edge technology wrapped in stately, large-sedan design. It's a nod to Lincoln's storied past, but a signpost for where the brand is heading. Though the Continental name dates to the late 1930s, Lincoln designers avoided making the concept overtly retro. "You can't let it pull yourself back too far in history, but you've got to design a car that lives up to the name," Galhotra said. Speaking to Autoblog on the floor of the New York Auto Show where the Continental formally debuted Wednesday, the Lincoln president reiterated that the car is on track to launch in 2016. It will compete against the Audi A6, Lexus GS, BMW 5 Series and other large luxury sedans. After its debut, the concept in New York will fly to China – another critical market for Lincoln – for display there. It will be replaced in New York by a prototype without an interior. The Continental is the latest high profile play by Lincoln to raise its image with consumers, who have either ignored or forgotten about it amid steep competition in the luxury sector from German and Japanese brands and a potentially resilient Cadillac. Lincoln sales are essentially flat compared with 2014 through the first quarter of this year, with total volume of 21,478 units. The middling start to 2015 comes on the heels of nearly 16-percent sales growth last year spurred by the launch of the MKC and the prominent signing of Matthew McConaughey to star in Lincoln advertisements. Other News, Notes & Quotes Speaking of names, Chevrolet did its homework before deciding to proceed with "Malibu" for its new generation of midsize cars. "We went out and researched it," said Alan Batey, president of General Motors North America. "People actually like the name 'Malibu,'" he said. Admittedly, the current Malibu has struggled in the marketplace against entrenched competitors, Batey said, but he's optimistic its awareness and historical value are assets to the dramatically redesigned sedan."The name's strong," he said. Meanwhile, in other Chevy news, the brand kicked off a new marketing campaign, "Real People, Not Actors" Wednesday. It will show consumers interacting with Chevys and their spontaneous reactions to the vehicles.

Chevy Bolt to start at $37,500 before rebates

During the recent debut at the Consumer Electronics Show, Chevrolet only described the 2017 Bolt's cost as "affordable" without any further explanation. Now the company's promo site for the EV spilled the beans of the $37,500 price after destination. That means some buyers could get the five-door hatch for $30,000 after the $7,500 federal tax credit – at least as long as that lasts for the Bowtie brand. State incentives might also reduce the bill even more when the Bolt arrives in late 2016. Chevy wants the Bolt to be a mainstream and affordable vehicle that can attract a wide swath of buyers. The company estimates the five-door's range at over 200 miles, which should be plenty for most customers. The promo site also touts that the batteries can recharge in nine hours from the automaker's 240-volt home charger. Inside, buyers find a high-tech cabin with a customizable 10.2-inch infotainment screen and an 8-inch instrument display. To limit range anxiety, the vehicle's computers can take into account the way an owner drives, the weather, terrain, and more to calculate just how much distance remains from the batteries. The system also pushes people to be greener drivers through a game-like interface that offers rewards and rankings. If $37,500 or less for this five-door EV intrigues you, read our Quick Spin of a preproduction example from CES for a better idea of what the Bolt is really like. The powertrain's regenerative braking impressed us even over the short driving course, and the infotainment system seemed incredibly useful. Related Video: