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Are you the 2014 Corvette Grand Sport?
Thu, 21 Feb 2013When are stripes more than just stripes? Follow up question: Is the product development team at Chevrolet really cocky enough to hide the next C7 Corvette variant in plain sight? This very recently spotted, and ostensibly obscured C7 asks a lot more questions than it answers, but there's at least some evidence to support that it might be the next Corvette Grand Sport.
The first and most obvious tip-off that something is up with this 'Vette revolves around those silver stripes. Obviously the stripes themselves don't necessarily denote a new model. However, when Chevy recently launched its "colorizer" website for the Stingray, there was no provision made for racing stripes - solid colors only.
Grand Sport exhibit number two is actually an incriminating lack of badges. The production Corvettes we've seen to date have all carried Stingray badges on their fenders, just behind the vent. The car seen in these images has no such badges, which is an intriguing omission on an car that looks like a production-spec vehicle otherwise.
2016 Chevy Volt ads strike frustrating, yet familiar, chord
Fri, Oct 2 2015Sometimes, it's hard to let go. In the six years that GM has been advertising and selling the Chevy Volt, one dominant message is that the car is an EV without any range anxiety. On the one hand, this is a positive thing: our car does something that other electric vehicles don't. Of course, there's another, more reasonable take on the message that EVs only equal limited range: don't promote this viewpoint if you ever plan on selling a pure EV. But, of course, this is exactly what GM is doing with a new ad for the 2016 Chevy Volt. Called Elevator, the spot (watch it above) compares driving an all-electric car with riding in an elevator getting stuck. Your Nissan Leaf might run out of electricity, the ad says, and that would be as uncomfortable as being trapped between floors. The main problem, of course, is that Chevy also offers the Spark EV and is getting ready to sell the Bolt EV. Does the company think that everyone will forget these anti-EV commercials when it come time to shop for a Bolt? Even worse, does GM think we've forgotten the Anthem ad for the Volt back in 2010? Apparently, so. Elevator isn't the only ad for the 2016 Volt that GM debuted today. The other, called Time Capsule (below), takes a swipe at the Toyota Prius. Trouble is, there are two easy ways to dismiss this ad as well. First, and most obviously, if GM is against using old technology, then why does it continue to shove a 100-year-old fossil fuel engine into almost every car it builds? Second, attacking the Prius for using 15-year-old tech – when said tech is still able to mop the floor with any hybrid from GM in the fuel economy race - is more like an admission of defeat than anything to be proud of. "Hey look, the Prius uses technology from the '90s," GM says. To which the observant viewer will ask, "Well, then why can't you build a 50-mile-per-gallon hybrid, GM?" It's also worth noting that Chevy has been on a misguided advertising streak as of late. We bashed their ads that suggested its Silverado is better than the F-150 because it uses steel instead of aluminum, too, especially since those commercials used shark cages and stupid superhero costumes in an attempt to make a point. Chevy, stop assuming we're all idiots. Please. Now, the 2016 Volt is a great car and I know that GM can make a darn good Volt ad (like this one), so seeing the company shoot solid fuel-efficient technologies in the back (again and again) is just frustrating.
Chevy Bolt EV with 200-mile range to debut at CES
Thu, Nov 19 2015The production version of the Chevrolet Bolt will debut at the Consumer Electronics Show in early January, according to The Verge. General Motors global product development boss Mark Reuss made the big announcement during the Los Angeles Auto Show. The Bolt made a huge splash at the 2015 Detroit Auto Show when Chevy unveiled the hatchback as a concept with the promise of a 200-mile electric range and price of roughly $30,000 – at least after possible incentives. The idea of an affordable EV from a major automaker to challenge the Nissan Leaf was certainly intriguing. The Bowtie saw the opportunity and fast-tracked the model's development. The company announced shortly after the debut at it would build the Bolt at the Orion Assembly Plant in Michigan. Camouflaged test mules suggest the production version looks very similar to the concept. The Bolt reportedly arrives at dealers in 2017, but Chevy hasn't made an official announcement yet. However, the company already has a marketing plan, and it's committed to selling the EV in all 50 states. In addition to the launch of the production Bolt, GM will have another major presence at CES because CEO Mary Barra will give the event's keynote speech. She'll reportedly discuss the automaker's new focus on personal mobility and possible cooperation with tech companies. Related Video:
