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Camaro chief: 'rock-star' 4-cylinder set for Mustang fight

It was inevitable, the 2016 Chevy Camaro had to have a four-cylinder engine. The archrival Ford Mustang packs a spunky 2.3-liter EcoBoost four-banger, and everyone from BMW to Subaru uses four-cylinders to great effect to power their sports cars. Now it's Chevy's turn. Again. The Camaro ran the infamous Iron Duke four-cylinder with 88 to 92 horsepower in the 1980s. It was a fuel-economy play at a time when performance was not a priority. After the 1970s muscle-car era, output even for the V8s didn't top 200 hp again until the mid-'80s. Thankfully for enthusiasts, things have changed dramatically in the last 30 years. The gen six Camaro will offer a 2.0-liter inline four-cylinder with 275 horsepower. It's the standard engine, slotting below the 335-hp V6 and the 455-hp V8. But don't mistake the new I4 for an Iron Duke encore. Camaro chief engineer Al Oppenheiser called it a "rock star" and said cars equipped with it feel lighter than V6 models. The four-cylinder (295 pound-feet at 3,000-4,500 rpm) also summons more torque in quicker fashion than the V6 (284 lb-ft at 5,300 rpm). Chevy expects the Camaro to hit 60 miles per hour in "well under six seconds," according to press materials. The Mustang EcoBoost (310 hp, 320 lb-ft) clocks times in the low to mid five-second range. "We're not doing it just so we have one," Oppenheiser said. "We're not doing it because like in gen three you're forced to do it because of fuel economy. We're doing it because it belongs in the car. It has a distinct character." Speaking with Autoblog recently at the Detroit Grand Prix racecourse on Belle Isle, Oppenheiser said he expects the I4 to attract a younger crowd to the Camaro and will put up stiff competition against the V6 for sales. "I've read blogs where younger folks won't buy a Camaro because it doesn't have a 2.0-liter turbo or a turbocharged four-cylinder," he said. "So we're going to excite them." While we talked a lot about four-cylinder engines, Oppenheiser also elaborated on the V6 (It's pretty damn good, too. We drove it.) and the new Alpha platform that the Camaro borrowed from Cadillac. Here's the rest of our edited conversation. Autoblog: Talk a little bit about the four-cylinder – the first turbo four-cylinder ever for Camaro. Do you have any idea what the take rate's going to be? Al Oppenheiser: I think it's going to surprise a lot of people. It's actually a fun car to drive. It's got a really good balance of turbo noise and exhaust note.

Domino's reveals Chevy Spark-based delivery car

Next time you order from Domino's Pizza, check out the delivery car. In an effort to get hot and fresh pizzas to hungry customers, the company is creating a small run of custom vehicles that are tailored for the job. Dubbed the Domino's Delivery Expert (DXP), these 2015 Chevrolet Spark-based hatchbacks pack a plethora of features to provide the perfect pie. When the DXP's on delivery duty, every order should arrive steaming hot thanks to the hatchback's biggest custom upgrade – a warming oven right behind the driver. Accessible from outside, it can keep pizzas at the perfect temperature on the way to your house and hold two of Domino's Heatwave bags. Other than the driver's seat, the rest of the interior also gets replaced with bountiful storage and non-slip surfaces. According to the company, as many as 80 pizzas could conceivably fit inside, and that would be quite a party. The exterior is still clearly derived from the Spark but with some clever additions. An illuminated "Out for Delivery" sign is on the roof, and a puddle light shoots the Domino's logo on the ground. Plus, the company's red-and-blue color scheme is emblazoned over the hood, pillars, and hatch. Underneath all the pizza-related mods, power comes from a 1.2-liter four-cylinder and CVT. Rather than just a one-off stunt, Domino's is working with Roush Enterprises and former General Motors exec Kenneth R. Baker to build 100 DXPs. They're hitting the streets in 25 US cities, and you can check if your locale is included on the project's website. The seed of this idea came from a partnership with Local Motors to crowdsource the ultimate pizza delivery platform. Domino's Launches Purpose-Built Pizza Delivery Vehicle Domino's Innovative DXP™ Created by Three Great Michigan Brands and an International Crowdsourcing Design Competition Ann Arbor, Mich., Oct. 21, 2015 -- In its latest innovation as the recognized world leader in pizza delivery, Domino's (NYSE:DPZ) is launching the Domino's DXP™ (Delivery Expert), a specially designed and built pizza delivery vehicle. The DXP is the combined brainchild of former GM R&D executive Kenneth R. Baker, Michigan-based Roush Enterprises and Domino's. To also include consumers' input, hundreds of concepts were initially identified in an online crowdsourcing design competition hosted by Local Motors. "The Domino's DXP is the first purpose-built vehicle aimed at revolutionizing pizza delivery," said Russell Weiner, president of Domino's USA.

Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.
To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.
Check out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.