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Deep discounts — $12K, $13K, $16K — are fueling a pickup price war

Heavy discounts of up to $16,000 per vehicle are fueling a "truck war" among full-size pickups sold in the United States by the Detroit Three, a Reuters analysis shows. Strong U.S. sales this year of the highly profitable big trucks have helped offset lagging passenger car sales. But it is not clear how much of the truck demand is linked directly to ample factory incentives and dealer discounts, or how far sales might decline without those subsidies. A Reuters survey of Ford, General Motors Co's Chevrolet and Fiat Chrysler Automobiles's Ram truck dealers across the United States indicates stores are offering deep discounts the country's bestselling full-size pickup trucks. "The walls are not crashing down on full-size trucks," said Sam Fiorani, vice president of global vehicle forecasting at AutoForecast Solutions in Chester Springs, Pennsylvania. Detroit-based automakers want to keep cranking out their high-margin trucks, he added, and "giving up a little of the profit is the cheapest way to do it." Stores are offering discounts of up to $12,000 on the 2018 Ford F-150, which remains the best-selling vehicle in the country, recording more than 80,000 sales in May. Discounts run up to $13,000 on the 2018 Chevrolet Silverado and as high as $16,000 on the Ram 1500. Average transaction prices for full-size pick-ups range from around $42,000 to $45,000, industry analysts and automakers say. All three companies are spending furiously - GM and Fiat Chrysler to help sell off carryover 2018 trucks to prepare for redesigned 2019 models, and Ford to sustain its long-held sales crown. A supplier fire that temporarily shut down production of the F-150 last month "changed the game," said Jeff Schuster, senior vice president of forecasting at LMC Automotive in Troy, Michigan said. The supply halt nudged Ford's crosstown rivals "to ratchet up incentives on the current models to go after weakness at Ford," he said. Deals advertised on the companies' official websites range from rebates and low-interest loans to ultra-cheap lease rates, but they are not telling the whole story. Ford, for instance, advertises a $2,000 rebate and a $500 financing credit on sales of certain F-150 models. But James Collins Ford in Louisville, Kentucky, is offering discounts of up to $12,215 on the 2018 F-150 XLT SuperCrew 4x4. The price cuts are even steeper at a number of GM and Fiat Chrysler dealers. Quirk Chevrolet is selling the 2018 Silverado 1500 Double Cab at $13,000 off sticker.

Chevy Silverado HD gets the Custom Sport treatment

Everyone remember the Silverado 1500 Custom Sport Chevrolet showed at the 2015 Detroit Auto Show? Good. Now, the company has applied the same styling treatment to its heavy-duty pickups, introducing the 2500 and 3500 Custom Sports. The two trucks appeared today at the 2015 Denver Auto Show. A monochromatic look is the order of the day, with the heavy-duty Silverados getting body colored bumpers both fore and aft as well as a body color grille. Chrome accents sit in said grille, while the shiny finish can also be found on the door handles and mirrors. Buyers of the 2500 Custom Sport will get five-spoke, 20-inch, polished wheels, while the brawnier 3500 gets 18-inch polished hoops as standard (dualies are downgraded to 17-inchers). Custom Sport models are only available in Summit White or Black. The trim package can be added to both LT and LTZ models, with a price premium ranging from $700 to $1,695, depending on the truck. Scroll down for the official press release from Chevrolet. Related Video: CHEVROLET INTRODUCES 2015 SILVERADO CUSTOM SPORT HDs Monochromatic appearance for 2500 and 3500 HD pickups DENVER – Chevrolet adds a sophisticated monochromatic look to the Silverado 2500 HD and 3500 HD with new Custom Sport editions, which debuted today at the Denver Auto Show. Silverado Custom Sport HDs feature body-colored front and rear bumpers, a body-colored grille with chrome-accent bars, chrome door handles and body-side moldings, and chrome-accented trailering mirrors. Silverado 2500 Custom Sports feature 20-inch polished aluminum wheels, while 3500 Custom Sports feature 18-inch polished aluminum wheels on single-rear-wheel models, and 17-inch polished aluminum wheels on duallys. Silverado Custom Sport HDs are available in LT or LTZ models in either Summit White or Black. Suggested retail package prices will vary from $700 to $1,695, depending on the model. Dealers can place orders now. Silverados targeted at unique customer needs The Silverado Custom Sport HDs join a family of Silverado 1500s targeted at the needs and tastes of specific groups of truck customers: The Silverado Black Out takes advantage of the black grille and bumpers of the Silverado 1500 WT to let customers to create a dramatic look at an affordable price. Available for regular and double cab WT models, the Black Out special edition includes 20" black painted aluminum wheels, P275/55R20 all-season blackwall tires, deep tinted glass and black bowties.

GM extends production cuts, affects Cadillacs, Camaro and Acadia

General Motors is extending production cuts at some of its North America factories due to a chip shortage that has roiled the global automotive industry, the U.S. carmaker said on Thursday. The move's impact has been baked into GM's prior forecast that the shortage could shave up to $2 billion off this year's profit. GM's Lansing Grand River assembly in Michigan will extend its downtime through the week of April 26. The plant makes Chevrolet Camaros and Cadillac CT4 and CT5 sedans. It has been out of action since March 15. GM's Spring Hill assembly in Tennessee will shut down for two weeks starting the week of April 12. The plant makes the Cadillac XT5, XT6 and GMC Acadia. The company said it has not taken downtime or reduced shifts at any of its more profitable full-size truck or full-size SUV plants due to the shortage. The news was first reported by CNBC. Reporting by Ankit Ajmera in Bengaluru; Editing by Maju Samuel and Sriraj Kalluvila