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GM threatens predatory dealers with order cancellations, non-transferrable warranties

General Motors will launch a second salvo against misbehaving dealerships next week with a new set of policies aimed at curbing predatory markup strategies. With the new Chevrolet Corvette Z06, GMC Hummer EV SUV and Cadillac Escalade-V about to head into production, GM is putting its foot down yet again. Dealers that attempt to circumvent GM's markup restrictions by dealing directly with brokers or other resellers could find themselves in a particularly nasty spot, as the company is threatening to withhold future allocations and end the transferability of warranties when dealers facilitate the reselling of vehicles within 12 months.  While this may help curb some dealership chicanery, it's possible the real loser in such a deal could end up being the customer who unwittingly ends up with an un-warrantied vehicle. We suspect GM has accounted for that, but we'll have to wait until next week to find out exactly how these new policies will be enforced.

Steve McQueen's last movie car, now Pawn Stars-owned, up for auction [w/video]

The last car Steve McQueen ever drove in a movie is officially up for auction. The 1951 Chevrolet Styline DeLuxe Convertible you see above is now owned by none other than Rick Harrison of Pawn Stars fame, but once ferried McQueen around the set of his last film, 1980's The Hunter. That flick saw the Bullit star play a bumbling bounty hunter and didn't exactly set the box office on fire. McQueen bought the car after production wrapped, and four years later it sold at his estate sale at the Imperial Palace in Las Vegas.
Flash forward to 2003, and the convertible received a full restoration back to near-stock specifications. Hagerty Insurance estimates the car to be worth around $45,000 without the significant providence. Given its ties to one of film's most popular gearheads, the old Chevrolet could fetch up to 10 times that when it goes under the gavel in Ft Luaderdale, Florida on March 22. You can head over to the Auctions America site for more information. You can also check out the trailer for The Hunter below.

Chevy: The Big Game

Chevrolet took an early lead for the 2015 Super Bowl advertising crown with its spot for the all-new, 4G LTE-capable Colorado pickup in a spot that simulated a problem with your TV. The stark, simple ad then states that if you're lucky enough to have an Internet-capable vehicle, like the new Colorado, you'd at least be able to stream the game. A clever, chuckle-inducing spot if there was one. Check out our full write up of the new, 2015 Colorado. Marketing/Advertising Chevrolet Truck Super Bowl Commercials Videos 2015 super bowl ad