2014 Chevy Silverado 2500hd Crew 4x4 6-pass Tow 15k Mi Texas Direct Auto on 2040-cars

Auto blog

The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

'Tomorrowland' movie will advertise Chevy Volt, E-NVs

Before the 2016 Chevrolet Volt arrives at dealerships, it's going to come to a cineplex near you. The next-generation hybrid and the EN-V electric networked vehicle concept will play bit parts in the background of the upcoming Disney movie Tomorrowland starring George Clooney and Britt Robertson. Chevrolet will run digital and television ads around the movie's opening, which is May 22 in the US. The Bowtie and Disney tie-up is another in their years-long collaboration, going back to the revamped Test Track that opened at Epcot Center in 2012, and Chevolet is also the official vehicle of Shanghai Disney. The press release below has more on the movie and the Volt, the movie trailer is above – there's no Volt in it, but there is a late-model Buick. Chevrolet and Disney See Possibilities in 'Tomorrowland' Film to help kick off marketing efforts for next-generation Chevrolet Volt DETROIT, 2015-03-26 – At their core, Disney and Chevrolet are entities of optimism, believing that with a little ingenuity, anything is possible. They will come together in the new Disney film "Tomorrowland" to imagine the possibilities. The all-new 2016 Chevrolet Volt and EN-V concepts appear in the backdrops of the present day and Tomorrowland. The film's U.S. debut is May 22. In Disney's riveting mystery adventure "Tomorrowland," a jaded scientist and an optimistic teen embark on a danger-filled mission to unearth the secrets of an enigmatic place somewhere in time and space. "Tomorrowland is a place where nothing is impossible, which is something that Chevrolet believes can exist in the here and now," said Tim Mahoney, vice president, Global Chevrolet. "The Chevrolet spirit reflects the hopes and possibilities of tomorrow in real instruments of change for today like the next-generation Chevrolet Volt." The first marketing efforts for the 2016 Chevrolet Volt will be tied to Tomorrowland. A television spot and digital advertising will debut in early May. The all-new Volt is an electric car with extended range, showcasing a sleeker, sportier design that offers 50 miles of EV range, greater efficiency and stronger acceleration. The Volt's new, efficient propulsion system will offer an estimated total driving range of more than 400 miles. With regular charging, owners can expect to average more than 1,000 miles between gas fill-ups. Chevrolet and Disney have a long history of collaboration around the globe.

Chevy previews 2016 Malibu ahead of New York debut

With everything going on in Geneva this week, it would be all-too easy to forget that there's still stuff going on back home in America. And the upcoming new Chevy Malibu is a prime example. Chevrolet has announced that it is bringing an all-new Malibu to the New York Auto Show next month, teasing us with this preview image and a few enticing details. For starters, when we say it's all new, this time we mean it's all new. The next-generation Malibu has been built on a new platform that uses more high-strength steel to cut 300 pounds off the curb weight compared to the outgoing model. It's also got a wheelbase that's almost four inches longer, with shorter overhangs front and rear and a roofline that tapers stylishly and more gradually towards the tail. We'll have to wait a little longer – but not too much longer – to find out more, but in the meantime you can read what Chevy's telling us so far in the press release below. Born Again: Next-Gen Chevrolet Malibu Announced Larger, lighter and more efficient Malibu to be unveiled at New York Auto Show 2015-03-04 DETROIT – Designed to deliver more efficiency, connectivity and advanced safety features than ever, the next-generation 2016 Chevrolet Malibu will make its public debut at the New York International Auto Show this April. Using a blank slate approach, Chevrolet designers benefited from an entirely new architecture, which for Malibu includes a wheelbase nearly four inches longer than the outgoing model. That, in turn, provides increased rear legroom and interior space. Due to a higher-strength steel structure, the new Malibu is also expected to be 300 pounds lighter than the current model, which benefits the sedan's fuel economy and handling. "Malibu's gorgeous styling is the result of a masterful understanding of proportions," said Ed Welburn, General Motors' vice president of Global Design. "The roofline has been stretched rearward giving a more sleek profile, while the front wheels have moved forward and front and rear overhangs have been reduced. Along with the sculpted body side, these cues help Malibu appear more dynamic and sophisticated." More details about the 2016 Chevrolet Malibu will be shared each week leading up to the vehicle's global debut. The 2016 Malibu is expected to go on sale by the end of 2015. Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 115 countries and selling around 4.8 million cars and trucks a year.