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GM takes heat for aborted Silverado riff on 'Boston Strong' at World Series

During game five of the World Series, Chevrolet was set to do a spot of marketing for the 2014 Silverado - fans at Busch Stadium in St. Louis would hold up placards that spelled out the words "Silverado Strong," a theme that Chevy has been promoting since the Silverado's launch with the song "Strong," by Will Hoge. The St. Louis promo was ultimately called off, though, over concerns that it'd be insensitive to the visiting Boston Red Sox. (You can see the image of what the stunt would have looked like above, courtesy of one timely Reddit user.)
Now, the Busch Stadium stunt might not have been a big deal, had the St. Louis Cardinals not been playing the Boston Red Sox. Following the tragic events in Boston during the marathon back in April, the phrase "Boston Strong" gained traction among the city's citizens, especially at sporting events. So, you can imagine that Chevy's appropriation of the phrase might not sit well with some fans.
The stunt was ultimately shelved after images of the signs went viral before the game, leading to a bit of a public backlash. Chevy spokesperson Michael Albano said of the promo that it was meant to show the brand's "commitment to baseball and its fans." But after the images went viral, the company "realized there was the possibility that we may offend some of the very fans we were trying to honor," Albano told Automotive News via email.

Opel's own ad shows Ampera-e beating Opels in drag race

The Opel Ampera-e isn't expected to set any world records on a quarter-mile drag strip. But when it comes to crossing a major boulevard, though, the European version of the Chevrolet Bolt electric vehicle will more than hold its own, potentially scaring inattentive pedestrians everywhere. According to a 35-second video posted by General Motors' Opel division, at least. Opel set up the Ampera-e against four other small-and-sporty vehicles, including racing versions of the Opel Adam and Opel Astra as well as stock versions of the Opel Insignia and Corsa (what, you expected a Corvette to be in there?). With the EV's off-the-line torque as a selling point, Opel showed the Ampera-e beating the other vehicles in a 30-meter (100-foot) drag race. Of course, the video also shows the EV getting passed by some of the others soon after, but the point was made. Opel doubled down by adding the tagline "Fun to Drive" at the end of the video. While Opel hasn't revealed the single-charge range of the Ampera-e, it should be roughly the same as the Chevrolet Bolt, which will be about 200 miles. In addition, the Ampera-e, like the Bolt in the US, will get 200 horsepower from its electric motor, and will be able to go from 0 to 60 miles per hour in less than seven seconds. The Ampera-e will debut at the 2016 Paris Motor Show later this month. General Motors said in February that Europe would get the Ampera-e by next year. Opel had previously used the Ampera name with the Euro version of the Chevrolet Volt extended-range plug-in. Related Video: News Source: Opel/YouTube via Green Car Reports Green Chevrolet GM Opel Electric opel ampera-e ampera-e

Buick Velite is a not-so-Volt-like plug-in hybrid concept for China

Is the Buick Velite a Volt by any other name? That's a question worth asking after General Motors said that the Buick Velite concept vehicle will make its global debut at the Guangzhou Auto Show later this month. GM says the car "will provide a template for upcoming models being launched under the Buick Blue new energy vehicle strategy." Whether that means the Velite is a variant of the second-generation of the Chevrolet Volt extended-range plug-in is open to interpretation. Some automotive publications, including Autoweek, are saying that's the case, but GM China doesn't mention the Volt in its press release, only saying that the car is a "high-performance" plug-in hybrid vehicle. As we know, GM doesn't use the "PHEV" descriptor for the Volt, which makes us thing the Velite's powertrain is more like the Cadillac CT6 PHEV. Either way, the concept was developed by the Pan Asia Technical Automotive Center (PATAC), which is a joint venture between GM and Shanghai-based SAIC. As far as the name, GM has been shopping the Velite moniker around for a while now. The automaker first used Buick Velite for the convertible concept vehicle it showed off at the 2004 New York Auto Show. More recently, GM in 2014 filed to use the name for the US variant of its Opel Cascada four-seat convertible model, which debuted in 2013. As for the second-generation version of the Volt, that model appears to be gaining favor in the US. Domestic sales of the Volt through October have surged 64 percent from a year earlier to more than 18,500 units. The new version boosted its all-electric range by 40 percent to 53 miles while increasing its power output by 20 percent. Related Video: News Source: General Motors via Autoweek, Automotive News-sub.req. Green Buick Chevrolet Electric Hybrid PHEV buick velite