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Detroit Three's lucrative pickup war intensifies as Ram makes big gains

DETROIT — The battle for profits from sales of large pickup trucks is intensifying among the Detroit Three automakers as sales of small cars in the United States shrivel. For decades Ford has had the single best-selling truck brand in its F-Series trucks. General Motors' Chevrolet brand was a solid No. 2, and Fiat Chrysler Automobiles' Ram was a distant third. Now, that hierarchy may be in flux. Sales figures for December and the fourth quarter released on Thursday show Ram tied with GM's Chevy for the No. 2 spot, as sales of the redesigned Ram pickup surged, fueled in part by demand for an optional 12-inch (30.48 cm) dashboard screen. Chevy not long ago held second place to Ford by a wide margin. GM executives said on Thursday they are bullish on their new GMC and Chevy trucks for 2019.Related: How the Detroit Three's pickups compare on paper 2019 Ram 1500 Laramie review 2019 Chevy Silverado 2.7L four-cylinder review 2019 Ford F-150 2.7L EcoBoost review "There's no doubt this segment (pickup trucks) is one of the epicenters of the auto wars," said Sandor Piszar, director of marketing for Chevrolet at GM. "It's been that way forever, and we wouldn't have it any other way." On Wall Street, investors give electric car leader Tesla a higher valuation than any of the Detroit automakers. But in the nation's heartland, big pickups remain far more popular and profitable than any electric car — and most other consumer vehicles of any kind. Large pickups generate at least $17,000 a vehicle in pretax profit for GM, the company has indicated in disclosures to investors. By contrast, many Detroit Three sedans are so unprofitable, their manufacturers have decided not to build them anymore. 'Hotly contested' Sustaining sales and pricing in the large-pickup segment will be critical in a year when most forecasters expect overall U.S. car and light truck sales to fall. Ford's U.S. sales chief, Mark LaNeve, on Thursday called the F Series "the backbone of our franchise" during a conference call, and added the "segment will continue to be strong, but hotly contested" in 2019. Automakers are banking on pickup truck sales to stay strong even if U.S. interest rates continue to rise. Rising interest rates translate into higher monthly car payments and are expected to deter some buyers in 2019. GM has said 27 percent of Chevrolet and GMC trucks — which can haul trailers by day and substitute for a luxury sedan by night — sell for more than $55,000.

2016 Chevy Camaro to drop 200 pounds

The sixth-generation Chevrolet Camaro makes its grand debut on May 16 at a big celebration on Detroit's Belle Isle. Until then, Chevy's strategy seems to be showing off the pony car's new components piece by piece. With the exhaust headers and front end already on display, the Bowtie is now giving a glimpse at some of the upcoming model's aluminum components. The Camaro is going on a diet for its latest generation, and Chevy claims that the switch to the Alpha platform and other new components shed over 200 pounds compared to the current model. That will put the pony car at around 3,500 pounds. The lower weight will contributes to better fuel economy, quicker acceleration and more direct handling, according to the automaker. Among the changes are aluminum front and rear suspension assemblies (pictured above) that weigh 21 percent less than the current units. Also, Chevy promises in its announcement "links on some models feature an intricate, structurally optimized design made with a rigid composite material that's even lighter than aluminum." In addition to these improved parts, the Camaro uses the lightweight metal for the beam that supports the instrument panel to save 9.7 pounds more. The only two pieces reportedly carrying over to the latest design are Chevy's bowtie and SS badges, and at least one engine in the range is known to be a version of the 6.2-liter LT1 V8. With over a month until the next Camaro's debut, we might get a glimpse of even more of the car's new parts in the coming weeks. Related Video: 2016 Camaro Does More with Less New model is at least 200 pounds lighter than current car 2015-03-30 DETROIT – For the all-new, 2016 Chevrolet Camaro, the team was challenged to improve the handling, acceleration and fuel economy of the award-winning current model. To meet all three objectives, the team focused on a singular mission: reduce mass. By obsessively searching for opportunities to save ounces, the team pared more than 200 pounds off the Camaro compared with the fifth-generation model. As a result, the Camaro does more with less, according to Al Oppenheiser, Camaro chief engineer: "We kept the cornering confidence and control that make the Gen 5 Camaro 1LE so fun to drive, and added a greater sense of agility," he said. "The new Camaro brakes harder, flicks into corners more quickly, and drives out of the corner faster.

2017 Chevy Bolt charged up for production

Chevy's decision to call its new electric car the Bolt has stirred controversy and confusion, but regardless, it's well on its way to becoming a production reality. The prototype captured in these shots is heavily camouflaged, but the crossover/hatchback styling cues are still evident. The car also has a tall greenhouse, slight creases in the sides, and a sloping roofline in back. There's a rapidly rising body line that makes for less glass for rear passengers, but that's probably part of the camo. The Bolt is expected to arrive for 2017 and will be sold in all 50 states. The Chevy Bolt carries the promise of bringing EV technology to a broader audience. Chevy said the car will cost about $30,000 after possible tax incentives and could have a range of 200 miles. It will be assembled at General Motors' Orion Assembly factory north of Detroit. The Bolt will augment the plug-in hybrid Volt in Chevy's green fleet, and it will compete against vehicles like the BMW i3 and Nissan Leaf. Related Video: