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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Chevy previews 2016 Malibu ahead of New York debut

With everything going on in Geneva this week, it would be all-too easy to forget that there's still stuff going on back home in America. And the upcoming new Chevy Malibu is a prime example. Chevrolet has announced that it is bringing an all-new Malibu to the New York Auto Show next month, teasing us with this preview image and a few enticing details. For starters, when we say it's all new, this time we mean it's all new. The next-generation Malibu has been built on a new platform that uses more high-strength steel to cut 300 pounds off the curb weight compared to the outgoing model. It's also got a wheelbase that's almost four inches longer, with shorter overhangs front and rear and a roofline that tapers stylishly and more gradually towards the tail. We'll have to wait a little longer – but not too much longer – to find out more, but in the meantime you can read what Chevy's telling us so far in the press release below. Born Again: Next-Gen Chevrolet Malibu Announced Larger, lighter and more efficient Malibu to be unveiled at New York Auto Show 2015-03-04 DETROIT – Designed to deliver more efficiency, connectivity and advanced safety features than ever, the next-generation 2016 Chevrolet Malibu will make its public debut at the New York International Auto Show this April. Using a blank slate approach, Chevrolet designers benefited from an entirely new architecture, which for Malibu includes a wheelbase nearly four inches longer than the outgoing model. That, in turn, provides increased rear legroom and interior space. Due to a higher-strength steel structure, the new Malibu is also expected to be 300 pounds lighter than the current model, which benefits the sedan's fuel economy and handling. "Malibu's gorgeous styling is the result of a masterful understanding of proportions," said Ed Welburn, General Motors' vice president of Global Design. "The roofline has been stretched rearward giving a more sleek profile, while the front wheels have moved forward and front and rear overhangs have been reduced. Along with the sculpted body side, these cues help Malibu appear more dynamic and sophisticated." More details about the 2016 Chevrolet Malibu will be shared each week leading up to the vehicle's global debut. The 2016 Malibu is expected to go on sale by the end of 2015. Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 115 countries and selling around 4.8 million cars and trucks a year.

2016 Chevy Camaro Convertible coming on June 24

With the new sixth-generation Chevy Camaro now upon us, Chevrolet is gearing up to drop the top on the new 2016 Camaro Convertible, previewed in this latest teaser video. There isn't much to go on from this short clip – the new convertible will feature a fully automated folding roof that will retract at the push of a button. Beyond that, we expect it to carry over the same features as the hardtop version we've already seen. Chevy is due to unveil what it calls "the most innovative Camaro Convertible ever" just a couple of days from now, so watch this space.