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Chevy, Lincoln dealers say they still want sedans

Detroit automakers have famously turned their backs on sedans as they make the strategic bet to double down on money-making trucks and SUVs, but dealers for at least two American brands are giving the companies contrary signals. In separate recent interviews with leading national dealer councils for Chevrolet and Lincoln, Automotive News reports that both brands’ dealers still see a need for cars. The publication published a Q&A interview with Mike Bowsher, chairman of the Chevrolet National Dealer Council, who said Chevy dealers managed to hold onto market share last year despite the phase-out of the Cruze compact sedan and hatchback, thanks to products like the Spark and Sonic subcompacts and the Trax and Equinox crossovers. But, he acknowledged, “We do feel like we could use a car, especially in the low-MSRP range.” The comments follow similar recent comments from Tom Lynch, who chairs the Lincoln National Dealer Council. He told AN, “If weÂ’re not in segments where there is still a good amount of business, I think the company and the dealers lose out.” The Cruze was one of the victims of GMÂ’s November 2018 announcement of plant closures, with production having ceased with the closure of GMÂ’s Lordstown, Ohio assembly plant last year. GM sold 47,975 Cruzes in 2019 but a healthy 142,617 in 2018. At Lincoln, Lynch said the council has been telling the company it needs to stick with the sedan segment, despite plans to kill the MKZ sedan in the coming months and unconfirmed reports that the Continental isnÂ’t long for this world, either, despite the buzz of the suicide-door Coach Door Edition, shown in the photo above. Lincoln sold 17,725 MKZs and 6,586 Continental sedans in 2019, down a combined 15%, but still good for almost 22% of overall Lincoln sales. It's worth noting that Lincoln competes in a luxury segment that still expresses allegiance to four- and two-door cars. Even Cadillac, its cross-town rival, is staying active with the upcoming CT5 and CT4 sedans. Lynch pointed to Tesla as evidence that strong sedan products can resonate with consumers, though he conceded that “What that looks like for Lincoln going forward, IÂ’m not sure of.” For now, anyway, Chevy still offers the Sonic and Spark subcompacts, the latter of which saw sales climb 32.5% in 2019 to 31,281 (Sonic sales fell nearly as steeply).

Chevy murders out Trax crossover with new Midnight Edition

Leaning towards a new Chevy Trax, but think it needs a little bit more attitude? Chevy has you covered with the release of the new Midnight Edition. It's based on the Bowtie brand's smallest crossover, but injects some extra style with its murdered-out treatment. The new Chevy Trax Midnight Edition is based on the top LTZ trim, and upgrades with black wheels, bezels, molding, door handles, and more. Inside, the cabin is adorned with gray-accented seats and gray-piped floor mats. It isn't a huge transformation, but may be just the dose of attitude that Chevy's little crossover needs. Otherwise it's the same Trax introduced a year ago, and comes equipped with a 1.4-liter turbo four good for 138 horsepower and 148 pound-feet of torque. It's available in either front- or all-wheel drive, and will return a claimed 34 miles per gallon on the highway in the former setup. The Midnight package adds an extra $500 to the $26,125 base MSRP on a new Trax LTZ. Related Video: Chevrolet Trax Crosses to the Dark Side New Midnight Edition adds distinction to small SUV 2015-12-27 DETROIT – Chevrolet today announced the 2016 Trax Midnight Edition – a blacked-out styling statement for the small SUV, offering customers a bold choice and adding to the momentum of the brand's record 2015 crossover sales. Based on the LTZ trim, the Midnight Edition features black wheels, bezels, beltline molding and door handles, along with a black rear license plate applique. Inside, the seats are trimmed with gray accents and the floor mats feature gray piping. "Introduced just a year ago, the Trax has quickly become an important vehicle for Chevrolet, bringing in new, younger and more female buyers to the brand," said Betsy Flegg, senior marketing manager, Chevrolet Crossovers. "The small SUV segment is the fastest growing in the industry and models such as the new Trax Midnight Edition provides customers an expressive option." Trax sales were 57,707 for the first 11 months of 2015, placing it second in the segment, with almost 20-percent market share. Chevrolet crossover sales were up 35 percent for the same period. Fusing small-car agility and utility convenience of an SUV, Trax offers up to 48.4 cubic feet of cargo space. A 1.4L turbocharged engine offers the efficiency of a small displacement engine – an EPA-estimated 34 mpg highway (FWD models) – with the power of a larger engine on-demand. Connectivity features include an available 4G LTE Wi-Fi hotspot.

2015 Chevy Colorado gets its GearOn before Chicago

Complementing the Chevrolet Silverado Midnight Edition at the 2015 Chicago Auto Show is this, the 2015 Colorado GearOn Edition, which as the name might suggest, takes full advantage of the company's truck accessory catalog. Available on the volume LT trim and in both crew and extended cab varieties and with both the short and long-bed options, the GearOn Edition adds plenty of nifty extras designed to increase the truck's versatility and help accommodate bikes, kayaks and other outdoorsy items. The GearOn bars package, divider package and tie-down rings are supplemented an "EZ" lift and lower tailgate, side steps, gloss black 18-inch wheels, a body color grille, and blacked-out Chevy badges. And although it's not specifically called out in the attached press release, the paint on this special edition looks different than anything else in the truck's catalog. We dig it, especially with the black accents. Prices, meanwhile, start at $31,250, which is not even $1,200 more than a Colorado Extended Cab LT 4x4. We'll have more on the Colorado GearOn when it makes its debut later this week at the 2015 Chicago Auto Show, including live images to add to the pair of stocks distributed by Chevy. Until then, scroll down for the press release on the limited-edition truck. Chevy Colorado GearOn™ Edition Brings More Adventure Versatile accessories package maximizes cargo capability; enables more fun DETROIT – Chevrolet today introduced the 2015 Colorado GearOn™ Special Edition, which blends the capability of the all-new midsize pickup truck with the versatility of the GearOn accessory system – and additional popular features. It makes its public debut Feb. 13-22 at the Chicago Auto Show. The Colorado GearOn Special Edition goes on sale this spring with a starting price of $31,250. It's offered on LT models in extended or crew cab configurations, with the long or short cargo bed and available 4WD. "Chevrolet Colorado answers the call for customers who have passions of all types and the GearOn accessory system enables them to bring more adventure wherever they go," said Tony Johnson, Colorado marketing manager. "And with Colorado offering segment-leading efficiency and capabilities, it's a combination that maximizes adventure without compromise." The GearOn accessory system is designed for easy configuration with a multitude of mounting accessories for everything from bikes, kayaks, skis and stand-up paddle boards to a bed-mounted tent.