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2016 Chevy Camaro takes a walk on the wild side at SEMA

From highly modified restomods to tuned pickups, Chevrolet has over 20 custom vehicles at this year's SEMA Show. Given the popularity of the Camaro in the aftermarket, it's no surprise that the new, sixth-generation model gets in on that act with four modified examples. Thanks to a combination of concept parts and components on the way in early 2016, Chevy gives future owners an idea of what's possible for their new coupe. Among the group are two takes on the SS trim at opposite ends of the color spectrum. The Chevrolet Performance version is Summit White with red accents, and it uses a lowered suspension to hunker the body over conceptual 20-inch wheels. Alternatively, the Camaro Black wears darkened trim, tinted glass, and matching 20-inch wheels. Chevy beefs up their performance to fit the added style by equipping both customs with exhaust, air intake, and brake upgrades. By far the weirdest among Chevy's group of modded Camaros is the Krypton concept in a custom shade of eye-popping green. This wild paint is electroluminescent, and when the system is activated, illuminated bowties appear across the body. Headlights with matching trim and painted exhaust tips finish off this alien aesthetic. Finally, the Camaro Hyper concept is for those looking for just a little added style for their coupe. Based on the LT trim with the 3.6-liter V6, it features Hyper Blue Metallic paint with white stripes and rides on 20-inch wheels. For a little added performance, coupe uses Chevy's aftermarket exhaust and a lowered suspension. Related Video: Gen Six Camaro Concepts Shine at SEMA Show Customized quartet demonstrate personalization and performance possibilities LAS VEGAS – With the all-new 2016 Camaro rolling soon into dealerships across the country, Chevrolet introduced four customized concepts at the SEMA Show today – each demonstrating the personalization possibilities enabled by a new lineup of accessories and performance parts.

First 2016 Chevy Volt commercial rocks us to sleep

The 2016 Chevrolet Volt, with its thorough restyling and increased all-electric range, is an exciting evolution of Chevy's groundbreaking plug-in hybrid, so it's only fitting that the commercial campaign to sell it to the masses also be engaging and vibrant. Well, the first ad has just been officially released and it rocks... us to sleep. Now, we get that General Motors didn't want to repeat past Volt-commercial mistakes. No one wants to see dogs licking feet or dumb (and weirdly horny) aliens again. Nor would it be smart to slam all-electric vehicles, since it now sells the Spark EV and has just revealed its 200-mile Bolt concept. So, what does that leave? How about a mostly computer-generated spot that relies on cliche images and an upbeat synthetic soundtrack to communicate that the Volt is now as boring as other four-door appliances? An intro, featuring a lightly-bearded gentleman peering at his tablet through designer glasses launches us into the action as the Volt makes its way across a city bridge, then a curvaceous country road. Chevrolet doesn't include voiceover to inform you that the new Volt has a 50-mile battery-only range. There's no mention of its gas mileage once its electric charge is depleted – items that just might be of importance to hybrid buyers. The ad also makes no attempt at establishing an emotional connection, either through drama or comedy. There are, however, lots of fast cuts of the new, normalized interior, including a two-second detail shot featuring the windshield wiper switch. We imagine that this is only the first in a series of spots that will tell the Volt story and motivate potential buyers to run down to their local dealer, hopefully the next spots will be more interesting and informative. View 16 Photos

Frustrated GM investors ask what more Mary Barra can do

DETROIT — General Motors Co Chief Executive Mary Barra has transformed the No. 1 U.S. automaker in her almost five years in charge, but that is still not enough to satisfy investors. Ahead of third-quarter results due on Oct. 31, GM shares are trading about 6 percent below the $33 per share price at which they launched in 2010 in a post-bankruptcy initial public offering. The Detroit carmaker's stock is down 22 percent since Barra took over in January 2014. After hitting an all-time high of $46.48 on Oct. 24, 2017, the shares have declined 33 percent. In the same period, the Standard & Poor's 500 index has climbed 7.8 percent. Several shareholders contacted by Reuters said GM could face a third major action by activist shareholders in less than four years if the share price does not improve. "I've been expecting it," said John Levin, chairman of Levin Capital Strategies. "It just seems a tempting morsel to somebody." Levin's firm owns more than seven million GM shares. Barra has guided the company through the settlement of a federal criminal probe of a mishandled safety recall, sold off money-losing European operations, and returned $25 billion to shareholders through dividends and stock buybacks from 2012 through 2017. GM declined to comment for this story, but the company's executives privately express frustration with the market's reluctance to see it as anything more than a manufacturer tied mainly to auto market sales cycles. GM's profitable North American truck and SUV business and its money-making China operations are valued at just $14 billion, excluding the value of GM's stake in its $14.6 billion Cruise automated vehicle business and its cash reserves from its $44 billion market capitalization. The recent slump in the Chinese market, GM's largest, and plateauing U.S. demand are ratcheting up the pressure. GM is one of the few global automakers without a founding family or a government to serve as a bulwark against corporate raiders. In 2015, a group led by investor Harry Wilson pressed GM to launch a $5 billion share buyback, and commit to what is now an $18 billion ceiling on the level of cash the company would hold. In 2017, GM fended off a call by hedge fund manager David Einhorn to split its common stock shares into two classes. Einhorn, whose firm still owned more than 21 million shares at the end of June, declined to comment about GM's stock price. Other investors said there were no clear alternatives to Barra's approach.