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LG Chem's troubled Chevy Volt battery plant hiring once again

The Michigan battery plant known for paying its workers to do nothing has turned things around and is now hiring more workers, specifically to do something. South Korea-based LG Chem, which runs the factory to supply the Chevrolet Volt extended-range plug-in vehicle with its lithium-ion batteries, held a job fair recently to bring on 40 new employees in order to meet higher battery demand, according to WZZM, the ABC affiliate for Grand Rapids, MI. The LG Chem factory is in Holland, MI, about 30 miles west of Grand Rapids, and it made its first batteries last year. Prior to that, though, the factory gained notoriety after a US Department of Energy (DOE) probe found that workers there were getting paid to do, well, nothing. That's because demand for the battery packs was so low that it cost less for the plant to sit idle. The DOE was conducting the probe because of its financial grant to LG Chem. But that was then and today is today. LG Chem is looking to ramp up production in advance of the second-generation Volt. That 2016 model-year version is said to have a longer all-electric range and better performance and will ride on a new chassis, but few official details have surfaced. We will know more when we get our first look at the car at the Detroit Auto Show in January.

2016 Chevy Volt rated at 106 MPGe, 53 miles of pure EV range

Following a string of rumors, Chevrolet and the Environmental Protection Agency have released official fuel economy numbers for the second-generation Volt. As was reported earlier today, the new and improved hybrid will cover 53 miles on pure electric power. As Chevy tells it, first-gen Volt owners cover about 80 percent of their mileage on EV power alone, so the 40-percent increase from the second-gen should lead to an even bigger reduction in gas-powered Volt mileage. Chevy expects some 90 percent of mileage to come from a plug with its new 2016 model. This newfound EV range comes thanks to the 2016 Volt's 18.4-kilowatt hour lithium-ion battery. Rated at 106 MPGe by the feds – exactly what was promised by a June leak – the 2016 Volt improves nicely on the current model's 17.1-kWh, 98-MPGe battery back. There's also a marked improvement when relying on the gas-powered on-board generator. The 1.5-liter, four-cylinder engine will happily run on regular fuel and return a still-impressive 42 miles per gallon combined rating once the battery's state of charge is depleted. Expect the freeway to cruise to be even better, although Chevy isn't ready to say by how much. Fully charged and with a full tank, drivers should expect to cover 420 miles, a 40-mile improvement over the current model. Scroll down for the official press release from Chevrolet Related Video: The Results Are In: More Range for the 2016 Volt EPA-estimated pure electric range is 53 miles DETROIT – The 2016 Volt is engineered to offer customers more of what they want: range, range and more range. The Volt's all-new second-generation Voltec extended range electric propulsion system delivers 53 miles of pure EV range, based on EPA testing. That is nearly a 40-percent improvement over the first generation Volt. Chevrolet expects many next-generation Volt owners will use power solely from their battery for more than 90 percent of trips. Today, Volt owners use battery power on 80 percent of their trips. This means that the average Volt owner may expect to travel well over 1,000 miles between gas fill ups, if they charge regularly. For the first 53 miles, the Volt can drive gas and tailpipe-emissions free using a full charge of electricity stored in its new 18.4-kWh lithium-ion battery, which is rated at a combined 106 MPGe, or gasoline equivalent. When the Volt's battery runs low, a gas-powered generator seamlessly operates to extend the driving range for a total of 420 miles on a full tank.

C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."