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Hennessey HPE1000 builds a 1,000 hp 2016 Chevy Camaro

If the 455-horsepower 2016 Chevrolet Camaro SS isn't powerful enough for you off the showroom, ring up the folks at Hennessey Performance. The company can bump the coupe's output up to 650 hp if you want to keep the engine naturally aspirated, but supercharged versions can more than double the stock rating to 1,000 hp. To achieve such a massive boost in performance, the company performs a thorough suite of engine modifications in addition to installing the supercharger and intercooler. Among the biggest tweaks is stroking the motor to 6.8 liters from the stock 6.2 liters. To make sure the mill can handle the boost, it also gets forged pistons, billet steel connecting rods, ported cylinder heads, an upgraded valve train, new engine management, and more. Hennessey tests each car before and after on a chassis dyno and does up to 100 miles of road evaluations. The company claims this tune works with the factory automatic and manual gearboxes. The HPE1000 Camaro is available to order now. Clients send the company their 2016 Camaro SS, and the upgrades cost $65,000, which includes installation, John Hennessey tells Autoblog. The improvements also come with a one-year / 36,000-mile warranty. Unfortunately, Hennessey Performance doesn't have a video of the HPE1000 Camaro, but it does have a clip (below) showing the naturally aspirated HPE600 version, which boasts 526 hp at the rear wheels. Think of it as just a taste of what the forced induction model might offer, but we'd imagine with a screaming supercharger.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Surprise! GM putting aluminum in next-gen pickups

Last month, General Motors launched a series of ads touting the benefits of steel over aluminum – specifically, with regard to the Chevy Silverado versus the Ford F-150. (Kind of. We're not sure what a grizzly bear has to do with anything.) We took issue with the ads, with editor in chief Mike Austin saying they "reek of insecurity, and distract from the Silverado's strengths that could be used for positive advertising." But what bothers us more, is that yet another report surfaced claiming anti-aluminum GM will indeed use the weight-saving material in its next-generation fullsize trucks. On Tuesday, GM announced a $877-million investment for its truck plant in Flint, MI. But Reuters says that huge overhaul is because the trucks will use "substantially different equipment than the tools GM uses today." The report specifically states, "People familiar with the company's plans say GM's next-generation pickups and SUVs will make use of various materials, including aluminum and lightweight steel, to shed weight and gain fuel efficiency to meet tougher federal standards." The Silverado already uses a few aluminum components in the engine and hood, and if more widespread use will help GM build its best fullsize trucks ever, then that's great. Honestly, we have no reason to doubt that aluminum will be used in the next Silverado and GMC Sierra. We just hope GM remembers that nothing is ever truly deleted from the bowels of the Internet when it launches the subsequent "look how great aluminum is!" campaign. Related Video: News Source: Reuters Green Plants/Manufacturing Chevrolet GM GMC Truck aluminum steel