2014 Chevrolet Silverado 1500 Lt on 2040-cars

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2016 Chevy Camaro to drop 200 pounds

The sixth-generation Chevrolet Camaro makes its grand debut on May 16 at a big celebration on Detroit's Belle Isle. Until then, Chevy's strategy seems to be showing off the pony car's new components piece by piece. With the exhaust headers and front end already on display, the Bowtie is now giving a glimpse at some of the upcoming model's aluminum components. The Camaro is going on a diet for its latest generation, and Chevy claims that the switch to the Alpha platform and other new components shed over 200 pounds compared to the current model. That will put the pony car at around 3,500 pounds. The lower weight will contributes to better fuel economy, quicker acceleration and more direct handling, according to the automaker. Among the changes are aluminum front and rear suspension assemblies (pictured above) that weigh 21 percent less than the current units. Also, Chevy promises in its announcement "links on some models feature an intricate, structurally optimized design made with a rigid composite material that's even lighter than aluminum." In addition to these improved parts, the Camaro uses the lightweight metal for the beam that supports the instrument panel to save 9.7 pounds more. The only two pieces reportedly carrying over to the latest design are Chevy's bowtie and SS badges, and at least one engine in the range is known to be a version of the 6.2-liter LT1 V8. With over a month until the next Camaro's debut, we might get a glimpse of even more of the car's new parts in the coming weeks. Related Video: 2016 Camaro Does More with Less New model is at least 200 pounds lighter than current car 2015-03-30 DETROIT – For the all-new, 2016 Chevrolet Camaro, the team was challenged to improve the handling, acceleration and fuel economy of the award-winning current model. To meet all three objectives, the team focused on a singular mission: reduce mass. By obsessively searching for opportunities to save ounces, the team pared more than 200 pounds off the Camaro compared with the fifth-generation model. As a result, the Camaro does more with less, according to Al Oppenheiser, Camaro chief engineer: "We kept the cornering confidence and control that make the Gen 5 Camaro 1LE so fun to drive, and added a greater sense of agility," he said. "The new Camaro brakes harder, flicks into corners more quickly, and drives out of the corner faster.

C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

Watch the live reveal of the 2014 Chevy Silverado and GMC Sierra [UPDATE]

UPDATE: The trucks have been revealed. Click here for all of the official details.
As promised, Chevrolet and GMC are offering a live webcast of the world premiere for the all-new 2014 Silverado 1500 and Sierra 1500. After being teased with spy shots and blurry images like the one above for ages, now is the time to see the trucks in the metal, for real (well, as 'real' as it gets on a webcast, at any rate).
Shift your eyes down just below to see the reveal as it happens, starting at 9:30 AM EST. We anticipate having loads of images full technical information to share after the webcast, too, so truck aficionados should stay tuned. We'll also be bringing you live images of both trucks too, when we see them on the show floor at next month's Detroit Auto Show.