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Corvette racer Gavin confirms Grand Sport debut in Geneva

Need further proof that Chevrolet is trying to turn the Corvette into a truly globe-spanning sports car? Then check out this Instagram post from Corvette Racing's Oliver Gavin that shows a new Grand Sport model will debut not at Detroit, or Los Angeles, or even New York, but at Geneva. In Switzerland. That's in Europe, land of Bugatti, Porsche, Ferrari, and Aston Martin. Gavin hasn't deleted the image as of this writing, but is probably getting an earful from his Chevrolet handlers at this moment. His post shows a number of press materials, including a schedule for Chevrolet's press conference, slated for late tomorrow morning (Geneva time, of course). Gavin will be handling the introduction at the Palexpo, and he'll be joined by Corvette chief engineer Tadge Juechter, who according to the materials will be driving the new Grand Sport on stage. It's a bold move on the part of Chevrolet, showing its homespun Kentucky-built Corvette alongside debuts like the Bugatti Chiron and Aston Martin DB11. But while we now know that the Grand Sport is coming tomorrow, our next question moves on to how it will look and perform. Will Chevy revive the classic Grand Sport color scheme – a single wide, white stripe on an Admiral Blue body with two red accents on the driver's front fender – or follow the example set by the C6, which went for a subtler look with classic Cunningham-like stripes? Will there be any performance advantages over the standard model? Perhaps less weight and a smidge more power? Chevy's Geneva presser kicks off at 10:45 a.m. or 4:45 a.m. here on America's east coast. We'll be on hand both in Geneva and here at home to cover all the excitement, so check back then. And bring coffee. Related Video:

C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

Sunday Drive: Subaru Ascends up to the hottest market segment in America

Utility vehicles – in other words, crossovers and SUVs – are so hot right now. Two of our top stories from last week revolve around the utilitarian vehicle, but besides their jacked-up, five-door bodystyles, they couldn't be more different. The 2019 Subaru Ascent is headed into an extremely crowded and competitive segment, where it'll have to go up against industry stalwarts like the Toyota Highlander and Honda Pilot, not to mention upstart contenders like the Volkswagen Atlas. The Mercedes-AMG G63, on the other hand, has very little competition – there simply aren't very many ultra-luxurious, off-road-ready SUVs in the world vying to attract the dollars of the wellest-to-do customers across these United States. Moving on from crossovers and SUVs, our readers remain attracted to classic front-engine, rear-wheel-drive sportscars. The Toyota Supra's upcoming rebirth earns two places on our list of stories worth highlighting from the week that was; one with leaked information from a Japanese magazine, and another with rumors indicating that maybe we shouldn't be quite so excited. And finally, there's the strange case of the long-lost 2009 Chevy Corvette Z06 that one lucky individual happened to find squirreled away in a storage container with just 720 original miles. A high-horsepower head scratcher if we've ever seen one. As always, stay tuned to Autoblog this week for all the latest automotive news that's fit to print. 2019 Subaru Ascent vs Honda Pilot vs Toyota Highlander: How they compare on paper 2019 Mercedes-AMG G63 set to bare its 577-horsepower heart in Geneva Toyota Supra leaks in Japanese magazine ahead of Geneva debut Toyota Supra to be little more than a rebodied BMW Z4? Forgotten 720-mile 2009 Corvette Z06 emerges from storage Chevrolet Mercedes-Benz Subaru Toyota Coupe Crossover SUV Luxury Off-Road Vehicles Performance barn find sunday drive subaru ascent mercedes-amg g63