2014 Chevrolet Silverado 1500 on 2040-cars

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Auto sales in March and first quarter down nearly across the board

Nearly every major automaker reported weak U.S. sales for March and the first quarter of 2019, citing a rough start to the year, but said a robust economy and strong labor market should encourage consumers to buy more vehicles as 2019 rolls on. GM, which no longer releases monthly sales figures, saw first-quarter sales fall 7 percent, with declines across all brands. Sales of Silverado pickup trucks fell nearly 16 percent and the high-margin Chevy Suburban large SUV dropped 25 percent. Ford also no longer releases monthly sales numbers, but is due to release its first-quarter sales figures on Thursday. According to industry data, Ford's sales fell 2 percent in the quarter and 5 percent in March. Ford representatives did not immediately respond to requests for comment. FCA reported a 7 percent fall in U.S. sales in March and a 3 percent drop for the first quarter. All of FCA's brands dropped in March, except for Ram, which saw a 15 percent increase in pickup truck sales. "The industry had a tough first quarter, but with spring finally starting to show its face and continued strong economic indicators ... we are confident that new vehicle sales demand will strengthen going forward," FCA's U.S. head of sales, Reid Bigland, said in a statement. Toyota reported a 3.5 percent fall in U.S. sales in March and 5 percent for the first quarter, hurt by declining demand for its Corolla sedans and Camry vehicles. "While some of our competitors are abandoning sedans, we remain optimistic about the future of the segment," Toyota said in a statement. Nissan posted a 5.3 percent drop in sales in March, and its first-quarter sales were down 11.6 percent. Honda and Hyundai bucked the trend. Honda's U.S. sales rose 4.3 percent in March and 2 percent in the quarter, while Hyundai's were up 1.7 percent and 2.1 percent, respectively. Passenger-car sales suffered throughout the January-March quarter compared with the same period in 2018 as Americans continued to abandon them in favor of larger, more comfortable pickup trucks and SUVs, which are far more profitable for automakers. The battle for market share in the particularly lucrative large-pickup truck market intensified in the quarter, as Fiat Chrysler Automobiles' Ram brand outsold the U.S.' No. 1 automaker General Motors' Chevrolet-brand trucks. The two automakers have both launched redesigned pickup trucks.

2017 Chevrolet Trax brings its fresher face to Chicago

The 2017 Chevrolet Trax's facelift does wonders for the compact crossover's looks. There's nothing overly offensive about the model's current design, but it's rather drab, especially at the front. As you can see from these live photos from the Chicago Auto Show, the revised Trax simply looks more modern than the current model. It now wears narrower wraparound headlights that integrate nicely with the upper level of the grille. The lower portion of the front end gets a more angular shape, and there are big crevices for the foglights. The rear also has small revisions, including new taillights and tiny changes to the bumper. With this refresh, Chevy has brought its little CUV's looks closer in style to the brand's stalwart sedans, the Cruze, Malibu and Impala. Inside, the Trax now features analog instruments for the speedometer and tachometer, but there's still a big screen on the right side to display vehicle information. The CUV also gets Chevy's seven-inch MyLink infotainment system that buyers can option with Apple CarPlay, Android Auto, and 4G LTE support. Active safety tech like side blind zone alert, rear cross traffic alert, forward collision alert, and lane departure warning are available on the 2017 model, too. While the 2017 Trax looks a lot better, it's the same vehicle mechanically. It won't arrive at dealers until this fall, but you can check one out now in our gallery above. Related Video: Chevrolet Introduces 2017 Trax Fresh design, premium interior complement safety, connectivity enhancements CHICAGO – Building on its early success and the rapid growth of the segment, Chevrolet today introduced the 2017 Trax – a more expressive take on one of America's best-selling small SUVs. Contemporary design elements, including an all-new front-end appearance, and a new premium interior compose the visual updates, while new available active safety features and a new infotainment system – with available Apple CarPlay and Android Auto compatibility – expand its range of customer-focused technologies. "In the fastest-growing segment, Chevrolet Trax's momentum is sure to continue with great design enhancements, premium details, and the latest technologies," said Steve Majoros, director of marketing, Chevrolet Cars and Crossovers.

Chevy's latest Silverado videos assume we're idiots

UPDATE: This article has been revised to reflect that any mention of materials used in a future Chevrolet Silverado is speculation. Can we have a sound, rational debate about the merits of aluminum versus steel? According to Chevrolet's latest marketing videos pitting the Silverado against the Ford F-150, the answer is no. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of course, this will all be a hilarious joke when an aluminum-bodied Silverado comes in 2018. That's an if, as a member of the General Motor public relations team has reminded me that any articles regarding future product are pure speculation. Until then Chevy needs to sell the current Silverado, with its body comprised chiefly of steel, against the Ford F-150's lightweight aluminum panels. Instead of touting the merits of the "most-dependable, longest lasting pickup," the strategy seems to center around negative propaganda towards the 13th element. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of the three videos, the most fair is Silverado vs. F-150 Repair Costs and Time: Howie Long Head to Head. Basically: aluminum costs more than steel, it's more difficult to repair, and requires special equipment for body shops. In terms of Chevy versus Ford, the blue oval truck costs more and takes longer to repair - an average of $1,755 more and 34 more days in the shop, according to the ad. But why stop there when you can have pitchman Howie Long raising an eyebrow at random facts? When Silverado Chief Engineer Eric Stanczak says of the Ford, "It's manufactured in a way that combines aluminum, rivets, and adhesive in a process that's different than Silverado." Long responds, "Huh. Interesting." At the end of the video, Long says "I'd be interested to know what happens to insurance costs." Note he's not saying anything substantive. If Chevy's legal team could sign off on some facts about insurance rates, it would be in this ad. On our Autoblog Cost to Own calculator, there is no significant difference in projected insurance costs between the two trucks. But at least that ad has facts. The other two videos are pure hype. In Cages: High Stength Steel, real people are asked what they think of aluminum and steel in a room with two cages. Then a bear is released into the room, and the subjects scurry to the safety of the steel cage.