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2016 Chevrolet Volt First Drive

There's a hit vehicle hiding in GM's formula for the Chevy Volt. You can sense it in the enthusiasm that current Volt drivers have for their cars. You can see it in the amount of money GM has poured into its extended-range electric vehicle project. And perhaps most importantly, you can feel it from the driver's seat of the new, second-gen model. The big question is whether or not GM will be able to turn its much-hyped 'halo car' into a best-seller this time around. After driving it in northern California, I can tell you that the Volt is tremendous. But we all know it takes more than that to create a hit. GM has so far sold over 82,000 Volts in the US. That's respectable, but in the early, glory days before the car launched, company representatives were talking about much more impressive numbers. With a few years to talk to customers and potential prospects, GM has learned a lot about what makes someone buy a Volt. For the 2016 model, Chevy has changed just about everything for the better. The new Volt has more all-electric range (53 miles vs. 38 in the first generation), is more fuel efficient whether you're looking at the overall value (106 combined MPGe vs. 98) or just when the car burns gas (42 miles per gallon vs. 37). All of that means that the car's overall range is bumped up to 420 miles, from 380. The battery is smaller and lighter while offering more energy capacity. The range-extending gas engine is bigger (1.5 liters vs. 1.4) but it's also more efficient and can burn regular gasoline instead of just premium. The Volt's overall range is bumped up to 420 miles, from 380. The cost is lower, too: $33,995 vs. $34,170, before incentives. This is a car that GM thinks will compete against the Toyota Priuses and Nissan Leafs of the world (as its new ads make abundantly clear). All three cars have completely different powertrains, but we all know that they're the headline green cars of our time (along with Tesla), so buyers will have to want to pony up a bit more money if they like what the Volt is offering. The 2016 Leaf with its 107-mile range starts at $37,640 (before incentives), while a 2015 Prius can be had for $25,035 (pricing for the 2016 has not yet been announced). So, on paper, the new Volt is an all-around winner. I'm here to tell you that it wins on the road, too. You can't help but notice the changes. They are literally front and center.

C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

GM may have teased a whole group of electric vehicles

During GM's big CES press conference, the automaker highlighted a number of its upcoming electric car-related projects from delivery vans to the upcoming flagship Cadillac Celestiq. In the middle of it all, a collection of mystery cars sat in the background behind speakers. They were in the dark, lit only with their running lights, and while it's possible they're just generic filler cars or concepts, we think they could be future products. Our best shot of the cars together is shown above, and we can pretty easily identify three of the vehicles. In the center is obviously the GMC Hummer EV. On either side of it are Cadillacs. To the left seems to be the Lyriq crossover, and to the right is the Celestiq sedan. Two of these cars have production dates, and the third has been confirmed for eventual production, just without timing. This is why we think the rest of the cars are upcoming models. The next most easily identified car is on the near right behind the Cadillac Celestiq. It very clearly has a Chevy bowtie illuminated in the running lights. And looking closely, it appears to be a pickup truck. It's difficult to make out anything more than that. The nose does look a bit more rounded and swept back than the brick-like designs of the Silverado truck line. That also squares with what seemed to be the upcoming truck that appeared in the background of yet another GM presentation. GM previously said this electric Chevy truck will be a full-size model with up to 400 miles of range. That leaves us with three more mysterious models. Over to the left behind the Cadillac Lyriq are what appear to be a pair of crossovers. The one on the far left looks low, curvy, and possibly with a fastback roof. The one on the right is taller, boxier, and probably more of a full-size people hauler. It's hard to say much more beyond that. They could be new electric Buicks, which would fit in nicely with that brand's crossover portfolio, and would likely be highly successful in China, where Buicks, crossovers and electric cars are all rather hot commodities. As for the mystery car on the far right, it's quite a puzzle. We can at least rule out Buick and Cadillac, and GMC since it's definitely a car, and a rather small one compared with the other cars on display. That leaves Chevy, and possibly the autonomous division Cruise. We're leaning toward it being a Chevy, since the first Cruise vehicle is going to be a boxy pod of sorts.