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Chevy's latest Silverado videos assume we're idiots

UPDATE: This article has been revised to reflect that any mention of materials used in a future Chevrolet Silverado is speculation. Can we have a sound, rational debate about the merits of aluminum versus steel? According to Chevrolet's latest marketing videos pitting the Silverado against the Ford F-150, the answer is no. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of course, this will all be a hilarious joke when an aluminum-bodied Silverado comes in 2018. That's an if, as a member of the General Motor public relations team has reminded me that any articles regarding future product are pure speculation. Until then Chevy needs to sell the current Silverado, with its body comprised chiefly of steel, against the Ford F-150's lightweight aluminum panels. Instead of touting the merits of the "most-dependable, longest lasting pickup," the strategy seems to center around negative propaganda towards the 13th element. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of the three videos, the most fair is Silverado vs. F-150 Repair Costs and Time: Howie Long Head to Head. Basically: aluminum costs more than steel, it's more difficult to repair, and requires special equipment for body shops. In terms of Chevy versus Ford, the blue oval truck costs more and takes longer to repair - an average of $1,755 more and 34 more days in the shop, according to the ad. But why stop there when you can have pitchman Howie Long raising an eyebrow at random facts? When Silverado Chief Engineer Eric Stanczak says of the Ford, "It's manufactured in a way that combines aluminum, rivets, and adhesive in a process that's different than Silverado." Long responds, "Huh. Interesting." At the end of the video, Long says "I'd be interested to know what happens to insurance costs." Note he's not saying anything substantive. If Chevy's legal team could sign off on some facts about insurance rates, it would be in this ad. On our Autoblog Cost to Own calculator, there is no significant difference in projected insurance costs between the two trucks. But at least that ad has facts. The other two videos are pure hype. In Cages: High Stength Steel, real people are asked what they think of aluminum and steel in a room with two cages. Then a bear is released into the room, and the subjects scurry to the safety of the steel cage.

Chevrolet Silverado, GMC Sierra could get independent rear suspension

The Chevrolet Silverado and the GMC Sierra could reportedly receive a variant of the four-link independent rear suspension found under the new Tahoe and Suburban. While that's not a surprise, a recent report suggests electrification, not comfort, convinced General Motors to make the change. Replacing the time-tested solid rear axle with an independent suspension will improve comfort, handling and off-road prowess, while adding weight, and likely making the trucks a little bit more expensive. It's a fair trade-off, but GM Authority learned the real reason for the swap is that at least one of the pickups will spawn an electric model, and it's more difficult to package a bulky battery pack around a solid rear axle. The independent rear suspension takes up far less space, even if it has more moving parts. General Motors will build its first regular-production electric pickup on an evolution of the Silverado's T1 platform named BT1, according to the same source. The b stands for -- you guessed it -- batteries. The firm reportedly doesn't want to make two suspensions for cost reasons, so the independent setup will come standard regardless of whether the truck runs on gasoline, diesel, or electricity. As a bonus, Chevrolet and GMC could choose to offer their T1-based trucks with Magnetic Ride Control or an air suspension, options available on the 2021 Suburban and Tahoe. The independent rear suspension will also find its way to the next-generation GMC Yukon due to be revealed January 14, and to the 2021 Cadillac Escalade scheduled to make its debut February 4. The long-rumored, born-again Hummer will get it, too, because it will arrive as an electric model built on the BT1 platform. It's worth noting none of this is official, and General Motors has remained quiet about what's next for its new suspension design, and what will be under its electric truck's sheet metal. If the GM Authority report is accurate, the Silverado (pictured) and the Sierra could ditch their solid rear axle for the 2021 model year. The change will likely be accompanied by other tweaks inside and out. Featured Gallery 2019 Chevrolet Silverado 1500 View 16 Photos Chevrolet GMC Truck

GM struggles to sell small cars, plans to lay off 2,084 employees at two plants

Due to low demand for some of its vehicles, General Motors plans to cut 2,084 jobs at its assembly plants in Lordstown, OH and Lansing, MI. At the same time, the automaker also announced plans to invest approximately $900 million in three of its facilities – the Toledo Transmission Operations in Ohio, Bedford Casting Operations in Indiana, and Lansing Grand River in Michigan - for future products. GM will discontinue the third shift at both the Lansing Grand River plant and the Lordstown, OH plant. The Cadillac ATS, Cadillac CTS, and Chevrolet Camaro are made at the automaker's plant in Michigan, which currently has 2,700 employees. The move to eliminate the third shift affects 810 hourly workers, as well as 29 salaried employees, starting on January 16th. The plant in Lordstown, OH currently has 4,500 employees and makes the Chevrolet Cruze sedan. The plan to discontinue the third shift will affect 43 salaried workers and 1,202 hourly employees and will start on January 23rd. As Fortune points out, sales of the Cruze are down 20 percent through October, while sales of the Cadillac ATS and CTS were down 17 percent through the same period of time. In addition to cutting the third shift at both assembly plants, the automaker plans to invest a total of $900 million between three of its facilities for unnamed future products. GM's Toledo Transmission Operations will receive $667.6 million, the Lansing Grand River Assembly plant will receive $211 million, and the automaker's Bedford Casting Operations will get $37 million. Last year, GM cut roughly 500 jobs from its Orion Township factory due to slow sales of the Chevrolet Sonic and Buick Verano, with surging crossover and SUV sales as the most likely culprit. With GM posting much healthier sales figures for the Chevrolet Equinox and Cadillac XT5 compared to the ATS, CTS, and Cruze, it looks like compact SUVs are to blame for this year's layoffs as well. Related Video: News Source: Fortune, General MotorsImage Credit: REUTERS / Rebecca Cook Hirings/Firings/Layoffs Plants/Manufacturing Cadillac Chevrolet GM Coupe Sedan Lordstown Ohio