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First 2016 Chevy Volt commercial rocks us to sleep

The 2016 Chevrolet Volt, with its thorough restyling and increased all-electric range, is an exciting evolution of Chevy's groundbreaking plug-in hybrid, so it's only fitting that the commercial campaign to sell it to the masses also be engaging and vibrant. Well, the first ad has just been officially released and it rocks... us to sleep. Now, we get that General Motors didn't want to repeat past Volt-commercial mistakes. No one wants to see dogs licking feet or dumb (and weirdly horny) aliens again. Nor would it be smart to slam all-electric vehicles, since it now sells the Spark EV and has just revealed its 200-mile Bolt concept. So, what does that leave? How about a mostly computer-generated spot that relies on cliche images and an upbeat synthetic soundtrack to communicate that the Volt is now as boring as other four-door appliances? An intro, featuring a lightly-bearded gentleman peering at his tablet through designer glasses launches us into the action as the Volt makes its way across a city bridge, then a curvaceous country road. Chevrolet doesn't include voiceover to inform you that the new Volt has a 50-mile battery-only range. There's no mention of its gas mileage once its electric charge is depleted – items that just might be of importance to hybrid buyers. The ad also makes no attempt at establishing an emotional connection, either through drama or comedy. There are, however, lots of fast cuts of the new, normalized interior, including a two-second detail shot featuring the windshield wiper switch. We imagine that this is only the first in a series of spots that will tell the Volt story and motivate potential buyers to run down to their local dealer, hopefully the next spots will be more interesting and informative. View 16 Photos

UAW to vote on strike at Kentucky Corvette plant

The current wait time for a new Chevrolet Corvette Stingray is well, not short. With word of a strike at the Bowling Green, KY factory responsible for seventh-generation sports car, though, that wait time could end up growing substantially.
Now, a strike is still a ways off. UAW Local 2164, which represents the 800 workers responsible for screwing the Corvette together, is set to vote on authorizing a strike today, but even if the employees give the action a go, it's far from a sure thing. According to The Tennessean, both regional and national union officials would need to put their stamp of approval on strike action.
"The membership has to vote to strike, but it's just a step in the process," said Gary Casteel, the UAW's Region 8 director and one of the people that would need to authorize a strike action. Casteel told The Tennessean, "It's purely a local situation, though. They are having some issues with the local management."

Optimus Prime and Bumblebee head for auction

This month at the Barrett-Jackson auction in Scottsdale, AZ, the customized 1992 Peterbilt 379 of Optimus Prime from the Transformers series and director Michael Bay's own 1967 Chevrolet Camaro SS for Bumblebee will cross the block. The company will sell both with no reserve, and they'll come with letters of authenticity. This specific Bumblebee is the mean-looking restomod from Transformers: Age of Extinction, the fourth installment in the franchise, and Bay apparently liked it enough to hang onto the aggressive coupe after filming. He even autographed the car for this sale. The Camaro would make a great star in a Hollywood chase scene with its LS3 V8, six-speed manual gearbox, Wilwood brakes, and custom suspension. Bumblebee also wears a menacing satin black body with yellow accents and custom carbon fiber fender flares. Optimus Prime's Peterbilt appeared on-screen in the first three Transformers films, the auction house's spokesperson Aaron Cook told Autoblog. An Autobot emblem sits proudly on top of the grille, and the truck wears a flame paintjob. Barrett-Jackson's description says that the semi is fully functioning but no longer street legal and is now for display only. It would likely be the ultimate piece in anyone's Transformers collection. CRAIG JACKSON'S BARRETT-JACKSON TEAMS UP WITH MICHAEL BAY, PARAMOUNT PICTURES TO AUCTION ICONIC TRANSFORMERS VEHICLES Paramount Pictures is auctioning Optimus Prime® (Lot #1325.1), the iconic truck featured in the first three Transformers™ films American filmmaker Michael Bay will auction his 1967 Chevrolet Camaro SS (Lot #1325.2), which starred as Bumblebee™in the blockbuster movie, "Transformers: Age of Extinction" SCOTTSDALE, Ariz. – Jan. 4, 2016 – Barrett-Jackson, The World's Greatest Collector Car Auctions®, announced today that Paramount Pictures and American filmmaker Michael Bay will auction two vehicles that starred in the Transformers movie franchise, during the company's nine-day 45th Anniversary Auction, from Jan. 23-31, 2016, at WestWorld of Scottsdale. Up for sale at No Reserve is the iconic truck, Optimus Prime (Lot #1325.1), featured in the first three science fiction action films. Bay has consigned a 1967 Chevrolet Camaro SS (Lot #1325.2), which was cast as Bumblebee in the latest film, "Transformers 4: Age of Extinction." "The hottest Hollywood stars at Barrett-Jackson come in all shapes and sizes," said Craig Jackson, chairman and CEO of Barrett-Jackson.